Empire of the Sun

Empire of the Sun — pop artist from AU.

Empire of the Sun, the Australian electro-glam-pop duo comprising Luke Steele and Nick Littlemore, gained recognition for their hit single "Walking on a…

Influence: 22.28% Fanbase: 66.85% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Coachella • 12.57% • Very Strong

As of 2025-09-09

1,435,402

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 21:09:01 UTC

Genres

popneo-synthpopindietronicaaustralian electropoppopindie poprockdance rockelectronicelectropopalternative danceaustralian dancedance

Biography

Empire of the Sun, the Australian electro-glam-pop duo comprising Luke Steele and Nick Littlemore, gained recognition for their hit single "Walking on a Dream." Formed after collaborating on a track for Pnau's 2007 album, the duo drew inspiration from acts like Phoenix and Daft Punk. Their debut album, Walking on a Dream, released in 2008, achieved platinum status in Australia and produced the globally successful title track. Following a brief hiatus for Littlemore to work on Cirque du Soleil music, the duo released their second album, Ice on the Dune, in 2013, and continued to create music with notable guest appearances on their subsequent releases.

In 2016, Empire of the Sun released their third album, Two Vines, featuring collaborations with renowned artists such as Lindsey Buckingham and members of David Bowie's band. The album achieved success in Australia and internationally. The duo further expanded their discography with the release of the On Our Way Home EP in 2017. Celebrating the tenth anniversary of their debut, Empire of the Sun released a special edition reissue in 2019, which included a new track titled "Chrysalis."

Top Brand Affinities

Report Date: 2025-09-09

Empire of the Sun resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, MEXICO, BRAZIL. With a heavily male (65%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (60,200 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Coachella, Trancefamily, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Empire of the Sun score 0.81% — Low bucket.

Brand: CoachellaBrand: TrancefamilyBrand: Ableton

Followers:1,435,402

Engagements:11,688

Rate:0.8%

Posts:591

Avg Likes:11,161

Avg Comments:155

Avg Views:64,419

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,435,402 · Engagements 11,688 · Rate 0.8% Posts 591 · Views 64,419 · Avg Likes 11,161 · Avg Comments 155 · Avg Views 64,419	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 35% 35-44: 10% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (35%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (24%) MEXICO (10%) BRAZIL (6%) AUSTRALIA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (24%), MEXICO (10%), BRAZIL (6%)
Platform Engagement	Instagram: 5,200 avg likes/post · Tiktok: 60,200 avg views/post · Youtube: 4,219 avg views/post	Best reach: Tiktok 60,200 avg views; best engagement: Tiktok 5,526 avg likes

Top Brand Affinities

Coachella

Score: 12.57

Trancefamily

Score: 12.16

Ableton

Score: 9.74

Lollapalooza

Score: 8.81

Pioneer

Score: 8.30

DeLorean Motor Company

Score: 6.64

Tomorrowland

Score: 4.32

Movistar

Score: 4.16

Paramount Pictures

Score: 4.14

Resident Evil

Score: 4.03

SoundCloud

Score: 3.76

Columbia Pictures

Score: 3.75

Brand	Category	Score
Coachella		12.57
Trancefamily		12.16
Ableton		9.74
Lollapalooza		8.81
Pioneer		8.30
DeLorean Motor Company		6.64
Tomorrowland		4.32
Movistar		4.16
Paramount Pictures		4.14
Resident Evil		4.03
SoundCloud		3.76
Columbia Pictures		3.75
Spotify Music		3.72
NBC		3.64
Coors		3.61
Warner Bros		3.58
Pull&Bear		3.48
Final Fantasy		3.48
Beats Electronics		3.26
Sunnies Studios		3.24
Star Wars		2.97
HBO		2.93
MTV		2.92
ESPN		2.84
AMC		2.73
Budweiser		2.65
Busch		2.63
Pepsi		2.58
Dr. Martens		2.57
Matrix		2.53
Target		2.50
Martini		2.49
Nintendo		2.49
Pokemon Go		2.47
Urban Outfitters		2.45
Lululemon Athletica		2.38
BBC		2.28
Nickelodeon		2.27
Bershka		2.22
Showtime		2.17
Lush		2.14
Vans		2.12
Airbnb		2.11
Aperol		2.09
Pixar		2.04
Versace		2.04
Boeing		2.03
Cafecito		2.02
Guinness		1.96
Snoopy And The Peanuts Gang		1.96