Emma Marrone Brand Affinity ranks highest Elisabetta Franchi at 38.06% . Very Strong. Score DMDB 59.64% | Fanbase 41.68%

Emma Marrone — pop artist from IT.

Italian pop singer Emma, born Emma Marrone on May 25, 1984, in Florence, Italy, gained initial fame as the winner of the reality TV show Popstars in 2003…

Emma Marrone

Recognizable

Country: IT | Gender: female | Artist ID: 11e83fdf-ec1a-073e-81f0-a0369fe50396

Find Artist

Genres

poppopitalian popitalian adult popmainstream pop

Influential: 59.64% Fanbase: 41.68% Trending: 68.62%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 38.06% • Very Strong

As of 2025-09-09

8,037,785

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.64% | Fanbase 41.68% | Trending 68.62% | CAREER STAGE: MAINSTREAM

Biography

Italian pop singer Emma, born Emma Marrone on May 25, 1984, in Florence, Italy, gained initial fame as the winner of the reality TV show Popstars in 2003 before forming the trio Lucky Star. Despite limited success, the group disbanded after releasing their debut album LS3 in 2006. Emma later joined the group M.J.U.R. but faced further challenges in achieving commercial success.

In 2010, Emma rose to prominence by winning the reality show Amici di Maria de Filippi and releasing her solo debut EP, Oltre, under Universal Music. The EP topped the charts and produced hit singles like "Calore" and "Meravigliosa." Her subsequent albums, Sarò Libera (2011) and Schiena (2013), both achieved critical and commercial success, with the latter reaching number one in Italy and earning multi-platinum certifications.

Report Date: 2025-09-09

Emma Marrone indexes high with fans in the 18-24 range in ITALY, BRAZIL, ROMANIA. The skew is heavily female (62%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 912,400 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Elisabetta Franchi, Liu Jo, Chicco, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Emma Marrone when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Emma Marrone score 2.13% — Strong bucket.

Brand: Elisabetta FranchiBrand: Liu JoBrand: Chicco

Followers:8,037,785

Engagements:171,146

Rate:2.1%

Posts:5,332

Avg Likes:168,013

Avg Comments:1,677

Avg Views:1,201,756

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,037,785 · Engagements 171,146 · Rate 2.1% Posts 5,332 · Views 1,201,756 · Avg Likes 168,013 · Avg Comments 1,677 · Avg Views 1,201,756	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 32% 35-44: 9% 45-64: 6%	Largest: 18-24 (47%); next: 25-34 (32%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	ITALY (75%) BRAZIL (3%) ROMANIA (2%) BELGIUM (1%) INDIA (1%)	Top regions: ITALY (75%), BRAZIL (3%), ROMANIA (2%)
Platform Engagement	Instagram: 87,551 avg likes/post · Tiktok: 912,400 avg views/post · Youtube: 289,356 avg views/post	Best reach: Tiktok 912,400 avg views; best engagement: Instagram 87,551 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 38.06

Liu Jo

Score: 32.41

Chicco

Score: 22.16

Superga

Score: 18.62

Alcott

Score: 15.00

Ana Capri

Score: 14.95

Calzedonia

Score: 14.73

Intimissimi

Score: 14.57

Auchan

Score: 12.72

Miele

Score: 10.19

Zalando

Score: 9.82

Arezzo

Score: 8.64

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Top Brand Affinities

Brand	Category	Score
Elisabetta Franchi		38.06
Liu Jo		32.41
Chicco		22.16
Superga		18.62
Alcott		15.00
Ana Capri		14.95
Calzedonia		14.73
Intimissimi		14.57
Auchan		12.72
Miele		10.19
Zalando		9.82
Arezzo		8.64
Selfiegram		8.34
Alfa Romeo		7.88
JACQUEMUS		7.48
Emporio Armani		6.28
Campari		6.14
Kappa		5.88
Dsquared		5.45
Kiko		5.30
Ryanair		5.11
Pull&Bear		4.59
Fiat		4.50
Lindt		4.32
Moschino		4.26
Tiffany		4.19
ABC		4.11
Pizza Lover		4.10
Daniel Wellington		3.99
Stradivarius		3.41
Nutella		3.33
Harrods		3.12
Fendi		3.04
Dr. Martens		2.94
Ducati		2.93
Fila		2.86
Martini		2.80
Pandora		2.74
Ferrero		2.69
Armani		2.68
Aperol		2.68
Snoopy And The Peanuts Gang		2.55
Polaroid		2.54
Montblanc		2.46
Tiffany & Co		2.44
Valentino		2.44
Ray-Ban		2.40
Dolce & Gabbana		2.37
Primark		2.34
Guess		2.33