Emicida Brand Affinity ranks highest OSGEMEOS at 111.57% . Very Strong. Score DMDB 62.49% | Fanbase 56.02%

Emicida — r&b, funk & soul artist from BR.

Hailing from the northern zone of São Paulo, Emicida rose to prominence in 2006 through freestyle battles, gaining widespread internet recognition. His debut…

Emicida

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc8-46b3-4f20-944d-a0369fe50396

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Genres

r&b, funk & soulfunk ostentacaorockbrazilian rockhip-hop & rapbrazilian hip hophip hop tugarapcontemporary hip hophip hoplatinafrofuturismo brasileiropop lgbtq+ brasileiramanguebeat

Influential: 62.49% Fanbase: 56.02% Trending: 65.73%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 111.57% • Very Strong

As of 2025-09-09

4,784,875

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.49% | Fanbase 56.02% | Trending 65.73% | CAREER STAGE: MAINSTREAM

Biography

Hailing from the northern zone of São Paulo, Emicida rose to prominence in 2006 through freestyle battles, gaining widespread internet recognition. His debut mixtape, "Pra Quem Já Mordeu um Cachorro por Comida Até que Eu Cheguei Longe" (2009), propelled him to success at major festivals in Brazil and internationally, solidifying his reputation beyond the rap niche.

In 2019, Emicida reflected on his journey with the release of the socially impactful studio project "AmarElo" (2019), which garnered critical acclaim and made history with a debut performance at Theatro Municipal de São Paulo. Continuing his innovative approach in 2020 with podcasts and the Netflix documentary "AmarElo - É Tudo Pra Ontem," Emicida expanded his artistic horizons, setting the stage for future endeavors.

Report Date: 2025-09-09

Emicida resonates most with 18-24 & 25-34 audiences and shows durable presence in BRAZIL, PORTUGAL, ANGOLA. With a heavily male (65%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (39,650 avg views per post); Instagram is where fans co-sign. Affinity adjacency to OSGEMEOS, ChilliBeans, Lojas Renner makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Emicida score 0.58% — Low bucket.

Brand: OSGEMEOSBrand: ChilliBeansBrand: Lojas Renner

Followers:4,784,875

Engagements:27,637

Rate:0.6%

Posts:1,977

Avg Likes:27,237

Avg Comments:403

Avg Views:46,321

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,784,875 · Engagements 27,637 · Rate 0.6% Posts 1,977 · Views 46,321 · Avg Likes 27,237 · Avg Comments 403 · Avg Views 46,321	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 35-44: 7% 13-17: 4%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) ANGOLA (1%) ITALY (0%) UNITED KINGDOM (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), ANGOLA (1%)
Platform Engagement	Instagram: 21,677 avg likes/post · Tiktok: 39,650 avg views/post · Youtube: 6,671 avg views/post	Best reach: Tiktok 39,650 avg views; best engagement: Instagram 21,677 avg likes

Top Brand Affinities

OSGEMEOS

Score: 111.57

ChilliBeans

Score: 23.22

Lojas Renner

Score: 21.61

Citi

Score: 16.08

Danone

Score: 13.56

Ambev

Score: 13.36

Itaipava

Score: 13.04

AstraZeneca

Score: 9.82

Banco Bradesco

Score: 8.95

Sarar

Score: 8.87

Riachuelo

Score: 8.84

Havaianas

Score: 8.65

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		111.57
ChilliBeans		23.22
Lojas Renner		21.61
Citi		16.08
Danone		13.56
Ambev		13.36
Itaipava		13.04
AstraZeneca		9.82
Banco Bradesco		8.95
Sarar		8.87
Riachuelo		8.84
Havaianas		8.65
Stella Artois		7.69
Lollapalooza		7.02
Rapha		6.69
Xerox		6.46
Heineken		5.10
Catupiry		4.49
Barber Shop Connect		3.77
Mary Kay		3.74
Moda Praia		3.70
Pfizer		3.58
Budweiser		3.48
Oakley		3.00
Tomorrowland		2.60
UFC		2.32
Pantone Inc		2.22
Lacoste		2.01
Spotify Music		1.61
DC Entertainment		1.49
Red Bull		1.44
Los Angeles Lakers		1.43
Renault		1.43
SheInside		1.27
FIFA		1.27
NBA		1.26
shein		1.22
Pandora		1.21
Mitsubishi		1.19
Pixar		1.14
Netflix		1.13
Converse		1.11
GoPro		1.10
Coca-Cola		1.01
Puma		0.96
Beats Electronics		0.95
Ray-Ban		0.91
Nutella		0.90
Chevrolet		0.90
SoundCloud		0.89