Emeli Sandé Brand Affinity ranks highest ITV at 22.11% . Very Strong. Score DMDB 69.06% | Fanbase 67.84%

Emeli Sandé — pop artist from GB.

Emeli Sandé, a British singer-songwriter, gained recognition with her debut album "Our Version Of Events (Deluxe Edition)" in 2012, following her win of the…

Emeli Sandé

Recognizable

Country: GB | Gender: female | Artist ID: 11e81bbf-44e7-0f96-87ec-a0369fe50396

Find Artist

Genres

popdance poppopuk popr&b, funk & soulr&bneo soul

Influential: 69.06% Fanbase: 67.84% Trending: 69.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 22.11% • Very Strong

As of 2025-09-09

1,459,982

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.06% | Fanbase 67.84% | Trending 69.66% | CAREER STAGE: MAINSTREAM

Biography

Emeli Sandé, a British singer-songwriter, gained recognition with her debut album "Our Version Of Events (Deluxe Edition)" in 2012, following her win of the Critics’ Choice prize at the BRIT Awards. The album, featuring hit singles like "Heaven" and "Next To Me," was a commercial success and one of the best-selling records of the 2010s. She continued her music career with releases such as "Long Live The Angels" in 2016, "Kingdom Coming" EP in 2017, and "REAL LIFE" in 2019. Emeli has sold millions of singles and albums, received multiple BRIT awards, and was honored with an MBE for Services to Music in 2018.

In 2022, Emeli Sandé released "Let's Say For Instance," her first album on an independent label, showcasing a new phase of her musical journey. She is set to release her upcoming album "How Were We To Know" in 2023, marking a continuation of her decade-long career in the music industry. Additionally, she serves as the Chancellor of the University of Sunderland, further solidifying her impact on the music and academic communities.

Report Date: 2025-09-09

Emeli Sandé reliably reaches 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The base is heavily female (69%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (11,670 avg views per post); Instagram layers on depth and replies. The audience sits near ITV, ASDA, Woolworths, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Emeli Sandé score 0.14% — Low bucket.

Brand: ITVBrand: ASDABrand: Woolworths

Followers:1,459,982

Engagements:2,077

Rate:0.1%

Posts:286

Avg Likes:2,019

Avg Comments:88

Avg Views:14,741

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,459,982 · Engagements 2,077 · Rate 0.1% Posts 286 · Views 14,741 · Avg Likes 2,019 · Avg Comments 88 · Avg Views 14,741	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 34% 35-44: 9% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (34%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (12%) BRAZIL (7%) ROMANIA (4%) GERMANY (4%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (12%), BRAZIL (7%)
Platform Engagement	Instagram: 1,324 avg likes/post · Tiktok: 11,670 avg views/post · Youtube: 3,071 avg views/post	Best reach: Tiktok 11,670 avg views; best engagement: Instagram 1,324 avg likes

Top Brand Affinities

ITV

Score: 22.11

ASDA

Score: 11.44

Woolworths

Score: 10.31

Costa Coffee

Score: 9.52

Tate Modern

Score: 9.11

River Island

Score: 8.94

boohoo

Score: 8.70

Selfridges

Score: 8.38

Marks & Spencer

Score: 8.35

Vauxhall

Score: 8.17

Amazon Music

Score: 7.87

MISSGUIDED

Score: 6.84

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
ITV		22.11
ASDA		11.44
Woolworths		10.31
Costa Coffee		9.52
Tate Modern		9.11
River Island		8.94
boohoo		8.70
Selfridges		8.38
Marks & Spencer		8.35
Vauxhall		8.17
Amazon Music		7.87
MISSGUIDED		6.84
Lush		6.35
ALDI		5.96
Vivienne Westwood		5.42
KARL LAGERFELD		5.34
ASOS		5.21
Macy's		5.16
Harrods		4.90
CNN		4.86
NBC		4.84
Topshop		4.82
Ryanair		4.70
Primark		4.67
Tesco		4.65
MTV		4.65
iHeartRadio Music Awards		4.47
Alexander McQueen		4.33
Cadbury		4.15
Sunnies Studios		3.91
Showtime		3.80
Hilton		3.72
Baileys		3.63
Dr. Martens		3.55
Lindt		3.47
Guinness		3.43
Fenty beauty		3.39
Urban Outfitters		3.36
TOM FORD		3.29
Dolce & Gabbana		3.22
BALMAIN		3.11
BBC		2.97
Martini		2.86
Marc Jacobs		2.85
Pull&Bear		2.80
Benefit Cosmetics		2.73
Michael Kors		2.60
Babybump		2.59
Coachella		2.47
Aperol		2.44