
Ella Henderson
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,152,900
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Having gained recognition as a former X Factor contestant in 2012, Ella Henderson's powerful vocals and emotive songwriting have earned her BRIT Award nominations. She has toured with notable acts such as Take That, James Arthur, and Rudimental, who signed her to their label, Major Toms/Asylum, marking a significant milestone in her career. Ella's 2022 sophomore album, Everything I Didn't Say, includes the hit single "Let's Go Home Together" with Tom Grennan, showcasing her dynamic range and success in the dance music genre with multiple UK top 10 hits.
Ella Henderson cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily female (66%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 93,300 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,152,900 · Engagements 4,830 · Rate 0.4% Posts 982 · Views 99,653 · Avg Likes 4,522 · Avg Comments 71 · Avg Views 99,653 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 52% 25-34: 31% 35-44: 8% 13-17: 6% |
Largest: 18-24 (52%); next: 25-34 (31%) |
Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
Top Countries |
UNITED STATES (21%) UNITED KINGDOM (18%) BRAZIL (10%) CANADA (3%) PHILIPPINES (3%) |
Top regions: UNITED STATES (21%), UNITED KINGDOM (18%), BRAZIL (10%) |
Platform Engagement | Tiktok: 93,300 avg views/post · Youtube: 6,353 avg views/post | Best reach: Tiktok 93,300 avg views; best engagement: Tiktok 4,361 avg likes |
Top Brand Affinities
Brand | Category | Score |
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Affinity data is not available yet for this artist.
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Official Profiles
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LoginArtist: Ella Henderson
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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Royalties | $0.00 | $0.00 | +0.00 |