ElGrandeToto Brand Affinity ranks highest DeFacto at 26.42% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

ElGrandeToto — pop artist from MA.

ElGrandeToto, born Taha Fahssi on August 3, 1996, in Casablanca, Morocco, is a Moroccan rapper recognized for incorporating Darija, French, and English in his…

ElGrandeToto

Recognizable

Country: MA | Gender: male | Artist ID: f371e756-d6d7-11e8-b481-525400009efb

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Genres

popmoroccan pophip-hop & raphip-hop/raparabic hip hoprap maroccontemporary hip hophip hoptrap

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

DeFacto • 26.42% • Very Strong

As of 2025-09-09

9,396,040

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Recognizable

Biography

ElGrandeToto, born Taha Fahssi on August 3, 1996, in Casablanca, Morocco, is a Moroccan rapper recognized for incorporating Darija, French, and English in his music. Emerging from Casablanca, he entered the hip-hop scene in 2016, gaining initial recognition with his track "7elmet ado" on YouTube. His 2017 release, "Pablo," marked his entry into the Moroccan music scene, followed by his EP "Illicit" in 2018.

In March 2021, ElGrandeToto's album "Caméléon" achieved global success, blending trap, drill, and Afropop, ranking among the top six global album debuts on Spotify. His 2023 album "27" showcased his artistic evolution, while the 2024 mixtape "SALGOAT" highlighted his versatility, solidifying his presence in the Arab and international hip-hop scenes. Known for his genre fusion, ElGrandeToto continues to push boundaries in hip-hop, influencing emerging musicians worldwide.

Report Date: 2025-09-09

ElGrandeToto cuts through with 18-24 & 25-34 audiences and consistency across MOROCCO, ALGERIA, UNITED STATES. A heavily male (80%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,264,363 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with DeFacto, Palm Angels, ESPRIT, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ElGrandeToto score 1.78% — Moderate bucket.

Brand: DeFactoBrand: Palm AngelsBrand: ESPRIT

Followers:9,396,040

Engagements:167,447

Rate:1.8%

Posts:283

Avg Likes:165,216

Avg Comments:1,641

Avg Views:1,543,263

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,396,040 · Engagements 167,447 · Rate 1.8% Posts 283 · Views 1,543,263 · Avg Likes 165,216 · Avg Comments 1,641 · Avg Views 1,543,263	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 29% 13-17: 8% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	MOROCCO (72%) ALGERIA (7%) UNITED STATES (5%) FRANCE (4%) TUNISIA (2%)	Top regions: MOROCCO (72%), ALGERIA (7%), UNITED STATES (5%)
Platform Engagement	Instagram: 131,559 avg likes/post · Tiktok: 278,900 avg views/post · Youtube: 1,264,363 avg views/post	Best reach: Youtube 1,264,363 avg views; best engagement: Instagram 131,559 avg likes

Top Brand Affinities

DeFacto

Score: 26.42

Palm Angels

Score: 17.82

ESPRIT

Score: 15.76

Swatch

Score: 9.16

Décathlon

Score: 7.52

Pull&Bear

Score: 7.51

OOTD Magazine

Score: 7.28

Stone Island

Score: 6.49

Dsquared

Score: 6.48

The North Face

Score: 6.25

Daniel Wellington

Score: 6.24

Lacoste

Score: 5.63

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Top Brand Affinities

Brand	Category	Score
DeFacto		26.42
Palm Angels		17.82
ESPRIT		15.76
Swatch		9.16
Décathlon		7.52
Pull&Bear		7.51
OOTD Magazine		7.28
Stone Island		6.49
Dsquared		6.48
The North Face		6.25
Daniel Wellington		6.24
Lacoste		5.63
Kappa		5.59
Jimmy Choo		5.52
Champion		5.38
Bershka		4.80
ASOS		4.34
Hublot		4.34
Warner Bros		3.72
Versace		3.58
Stradivarius		3.58
KENZO		3.51
Beats Electronics		3.14
Zara		3.03
Gucci		2.81
Hermès		2.63
Supreme		2.58
Cartier		2.53
Fendi		2.52
musical.ly		2.45
Levi's		2.45
Nike		2.42
Rolex		2.40
FIFA		2.33
Adidas		2.25
Huawei		2.18
Burberry		2.01
shein		2.00
Puma		1.96
SheInside		1.96
Prada		1.95
Canon		1.84
A Game of Tones		1.81
Armani		1.80
Reebok		1.78
Balenciaga		1.75
Travelgram		1.71
Louis Vuitton		1.70
Grand Theft Auto		1.70
Land Rover		1.70