Edwin Luna y La Trakalosa de Monterrey
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
10,191,512
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Known for hits like “Borracho de Amor”, “San Lunes”, “Mi Padrino el Diablo”, and “Fíjate Que Sí”, the band blends banda sinaloense with northern and cumbia influences, crafting a distinctive sound. José Ángel Reyna has served as the band's musical director alongside Edwin Luna, playing a pivotal role in their evolution over the past 15 years.
In 2025, La Trakalosa embarked on the “Una Tras Otra Tour XV”, a tour commemorating their journey with a refreshed show featuring their greatest hits. Edwin Luna has also ventured into television, appearing on shows like ”¿Quién es la Máscara?”, “Mi Famoso y Yo”, and “La Academia”, showcasing his versatility in the entertainment industry. With over a decade of history, the band continues to pursue new projects, expanding their musical reach and evolving their artistic vision.
Edwin Luna y La Trakalosa de Monterrey is a clear fit for 18-24 & 25-34 audiences with strength across MEXICO, UNITED STATES, EL SALVADOR. The audience is female-leaning (51%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (140,100 avg views per post); Tiktok builds the community layer. Affinity data highlights Univision, Ariat, Suavecito, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,191,512 · Engagements 7,132 · Rate 0.1% Posts 3,310 · Views 152,171 · Avg Likes 6,619 · Avg Comments 116 · Avg Views 152,171 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 29% 13-17: 6% 35-44: 6% |
Largest: 18-24 (57%); next: 25-34 (29%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
MEXICO (68%) UNITED STATES (9%) EL SALVADOR (5%) GUATEMALA (5%) COLOMBIA (3%) |
Top regions: MEXICO (68%), UNITED STATES (9%), EL SALVADOR (5%) |
| Platform Engagement | Instagram: 467 avg likes/post · Tiktok: 140,100 avg views/post · Youtube: 12,071 avg views/post | Best reach: Tiktok 140,100 avg views; best engagement: Tiktok 5,894 avg likes |
Top Brand Affinities
Univision
Ariat
Suavecito
Cafecito
Houston Livestock Show and Rodeo
Amazon Music
Movistar
Too Faced Cosmetics
Mary Kay
VidaSana
shein
Benefit Cosmetics
| Brand | Category | Score |
|---|---|---|
| Univision | 38.30 | |
| Ariat | 19.68 | |
| Suavecito | 11.79 | |
| Cafecito | 11.74 | |
| Houston Livestock Show and Rodeo | 10.97 | |
| Amazon Music | 8.49 | |
| Movistar | 7.43 | |
| Too Faced Cosmetics | 3.93 | |
| Mary Kay | 3.62 | |
| VidaSana | 3.50 | |
| shein | 3.31 | |
| Benefit Cosmetics | 3.24 | |
| SheInside | 2.60 | |
| Herbalife | 2.58 | |
| Bellagio | 2.54 | |
| Forever 21 | 2.40 | |
| Spotify Music | 2.29 | |
| Under Armour | 2.20 | |
| Tarte Cosmetics | 2.16 | |
| Pixar | 2.13 | |
| Anastasia Beverly Hills | 2.09 | |
| Chrysler | 1.97 | |
| Make Up For Ever | 1.96 | |
| Walmart | 1.92 | |
| Target | 1.79 | |
| Sephora | 1.75 | |
| Mitsubishi | 1.67 | |
| Los Angeles Lakers | 1.66 | |
| Maybelline | 1.66 | |
| NYX Cosmetics | 1.60 | |
| Pandora | 1.54 | |
| Chipotle Mexican Grill | 1.53 | |
| musical.ly | 1.45 | |
| L'Oréal Paris | 1.37 | |
| NFL | 1.30 | |
| FashionNova | 1.28 | |
| Microsoft | 1.24 | |
| Chevrolet | 1.22 | |
| Pepsi | 1.21 | |
| Nissan | 1.17 | |
| Universal | 1.03 | |
| SWAROVSKI | 1.02 | |
| Huda Beauty | 1.01 | |
| Puma | 0.97 | |
| Subaru | 0.94 | |
| DC Entertainment | 0.93 | |
| Walt Disney | 0.92 | |
| Mazda | 0.87 | |
| National Geographic | 0.87 | |
| Rolex | 0.87 |
Official Profiles
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LoginArtist: Edwin Luna y La Trakalosa de Monterrey
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streams & Royalties
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| Royalties | $0.00 | $0.00 | +0.00 |
