Edwin Luna y La Trakalosa de Monterrey

Edwin Luna y La Trakalosa de Monterrey — latin artist from MX.

Edwin Luna y La Trakalosa de Monterrey is a Mexican regional music band founded in 2010 in Monterrey, Nuevo León, by Edwin Luna. The band has gained…

Influence: 57.61% Fanbase: 57.99% Trending: 57.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 38.30% • Very Strong

As of 2025-09-30

10,191,512

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 16:55:26 UTC

Genres

latinlatinnuevo regional mexicanobandacorridoregional mexicanrancheraregional mexican music

Biography

Edwin Luna y La Trakalosa de Monterrey is a Mexican regional music band founded in 2010 in Monterrey, Nuevo León, by Edwin Luna. The band has gained recognition for its diverse repertoire within the banda genre, resonating with audiences in Mexico, the United States, and other Spanish-speaking countries.

Known for hits like “Borracho de Amor”, “San Lunes”, “Mi Padrino el Diablo”, and “Fíjate Que Sí”, the band blends banda sinaloense with northern and cumbia influences, crafting a distinctive sound. José Ángel Reyna has served as the band's musical director alongside Edwin Luna, playing a pivotal role in their evolution over the past 15 years.

In 2025, La Trakalosa embarked on the “Una Tras Otra Tour XV”, a tour commemorating their journey with a refreshed show featuring their greatest hits. Edwin Luna has also ventured into television, appearing on shows like ”¿Quién es la Máscara?”, “Mi Famoso y Yo”, and “La Academia”, showcasing his versatility in the entertainment industry. With over a decade of history, the band continues to pursue new projects, expanding their musical reach and evolving their artistic vision.

Top Brand Affinities

Report Date: 2025-09-30

Edwin Luna y La Trakalosa de Monterrey is a clear fit for 18-24 & 25-34 audiences with strength across MEXICO, UNITED STATES, EL SALVADOR. The audience is female-leaning (51%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (104,350 avg views per post); Tiktok builds the community layer. Affinity data highlights Univision, Ariat, Suavecito, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Edwin Luna y La Trakalosa de Monterrey score 0.06% — Low bucket.

Brand: UnivisionBrand: AriatBrand: Suavecito

Followers:10,191,512

Engagements:6,176

Rate:0.1%

Posts:3,317

Avg Likes:5,883

Avg Comments:99

Avg Views:116,421

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,191,512 · Engagements 6,176 · Rate 0.1% Posts 3,317 · Views 116,421 · Avg Likes 5,883 · Avg Comments 99 · Avg Views 116,421	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 6% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	MEXICO (68%) UNITED STATES (9%) EL SALVADOR (5%) GUATEMALA (5%) COLOMBIA (3%)	Top regions: MEXICO (68%), UNITED STATES (9%), EL SALVADOR (5%)
Platform Engagement	Instagram: 467 avg likes/post · Tiktok: 104,350 avg views/post · Youtube: 12,071 avg views/post	Best reach: Tiktok 104,350 avg views; best engagement: Tiktok 5,158 avg likes

Top Brand Affinities

Univision

Score: 38.30

Ariat

Score: 19.68

Suavecito

Score: 11.79

Cafecito

Score: 11.74

Houston Livestock Show and Rodeo

Score: 10.97

Amazon Music

Score: 8.49

Movistar

Score: 7.43

Too Faced Cosmetics

Score: 3.93

Mary Kay

Score: 3.62

VidaSana

Score: 3.50

shein

Score: 3.31

Benefit Cosmetics

Score: 3.24

Brand	Category	Score
Univision		38.30
Ariat		19.68
Suavecito		11.79
Cafecito		11.74
Houston Livestock Show and Rodeo		10.97
Amazon Music		8.49
Movistar		7.43
Too Faced Cosmetics		3.93
Mary Kay		3.62
VidaSana		3.50
shein		3.31
Benefit Cosmetics		3.24
SheInside		2.60
Herbalife		2.58
Bellagio		2.54
Forever 21		2.40
Spotify Music		2.29
Under Armour		2.20
Tarte Cosmetics		2.16
Pixar		2.13
Anastasia Beverly Hills		2.09
Chrysler		1.97
Make Up For Ever		1.96
Walmart		1.92
Target		1.79
Sephora		1.75
Mitsubishi		1.67
Los Angeles Lakers		1.66
Maybelline		1.66
NYX Cosmetics		1.60
Pandora		1.54
Chipotle Mexican Grill		1.53
musical.ly		1.45
L'Oréal Paris		1.37
NFL		1.30
FashionNova		1.28
Microsoft		1.24
Chevrolet		1.22
Pepsi		1.21
Nissan		1.17
Universal		1.03
SWAROVSKI		1.02
Huda Beauty		1.01
Puma		0.97
Subaru		0.94
DC Entertainment		0.93
Walt Disney		0.92
Mazda		0.87
National Geographic		0.87
Rolex		0.87

Official Profiles

Artist: Edwin Luna y La Trakalosa de Monterrey

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Edwin Luna y La Trakalosa de Monterrey today. Use the controls to highlight stations with the most or least airtime.