Earl Sweatshirt Brand Affinity ranks highest Mixcloud at 16.91% . Very Strong. Score DMDB 71.95% | Fanbase 65.27%

Earl Sweatshirt — alternative artist from US.

Earl Sweatshirt, born Thebe Kgositsile in Chicago, Illinois, gained recognition for his unique blend of alt-rap and horrorcore styles. He rose to prominence as…

Earl Sweatshirt

Superstar

Country: US | Gender: male | Artist ID: 11e81bbb-4b7e-04a8-bb14-a0369fe50396

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Genres

alternativeescape roomhip-hop & raphip hopraphip-hop/rapunderground hip hopalternative hip hopexperimental hip hopcontemporary hip hop

Influential: 71.95% Fanbase: 65.27% Trending: 75.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 16.91% • Very Strong

As of 2025-09-09

1,672,451

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.95% | Fanbase 65.27% | Trending 75.29% | CAREER STAGE: SUPERSTAR

Biography

Earl Sweatshirt, born Thebe Kgositsile in Chicago, Illinois, gained recognition for his unique blend of alt-rap and horrorcore styles. He rose to prominence as a member of Odd Future in the early 2010s, releasing acclaimed projects like "Doris" (2013) and "I Don't Like Shit, I Don't Go Outside" (2015). Earl's solo career continued with albums like "Some Rap Songs" (2018) and "Sick!" (2022), showcasing his distinctive production and collaborations with artists such as Tyler, The Creator and Frank Ocean. In 2023, he surprised fans with the collaborative album "Voir Dire" alongside producer the Alchemist, featuring a guest appearance from MIKE on the single "Sentry."

Initially known as Sly Tendencies, Earl Sweatshirt debuted with the mixtape "Earl" in 2010 before joining Odd Future at the invitation of Tyler, The Creator. Despite a hiatus for schooling, Earl returned to the music scene with critically acclaimed releases and collaborations, solidifying his place as a unique rapper and producer. His discography includes a range of projects that have garnered praise from various publications and showcased his evolving sound and artistic vision.

Report Date: 2025-09-09

Earl Sweatshirt engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, CANADA, UNITED KINGDOM. The fan base skews heavily male (82%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (36,099 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Mixcloud, Zumiez, True Religion, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Earl Sweatshirt score 2.94% — Strong bucket.

Brand: MixcloudBrand: ZumiezBrand: True Religion

Followers:1,672,451

Engagements:49,100

Rate:2.9%

Posts:995

Avg Likes:48,888

Avg Comments:674

Avg Views:37,751

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,672,451 · Engagements 49,100 · Rate 2.9% Posts 995 · Views 37,751 · Avg Likes 48,888 · Avg Comments 674 · Avg Views 37,751	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 6% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (53%) CANADA (6%) UNITED KINGDOM (4%) AUSTRALIA (4%) BRAZIL (3%)	Top regions: UNITED STATES (53%), CANADA (6%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 46,319 avg likes/post · Tiktok: 1,652 avg views/post · Youtube: 36,099 avg views/post	Best reach: Youtube 36,099 avg views; best engagement: Instagram 46,319 avg likes

Top Brand Affinities

Mixcloud

Score: 16.91

Zumiez

Score: 16.87

True Religion

Score: 16.15

Palm Angels

Score: 15.36

New Era

Score: 12.59

Akai

Score: 10.99

DC Shoes

Score: 10.06

SoundCloud

Score: 9.62

Acne Studios

Score: 8.97

Stüssy

Score: 8.13

Supreme

Score: 7.02

Ableton

Score: 6.93

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Top Brand Affinities

Brand	Category	Score
Mixcloud		16.91
Zumiez		16.87
True Religion		16.15
Palm Angels		15.36
New Era		12.59
Akai		10.99
DC Shoes		10.06
SoundCloud		9.62
Acne Studios		8.97
Stüssy		8.13
Supreme		7.02
Ableton		6.93
Maison Margiela		6.83
Champion		5.49
Beats Electronics		5.25
Carhartt		5.20
Hennessy		4.83
Taco Bell		4.73
Kodak		4.62
Leica		4.36
Moncler		4.34
Mortal Kombat		4.05
Coachella		4.05
Nice Kicks		3.91
Timberland		3.82
Urban Outfitters		3.58
Sneakerhead		3.57
Verizon		3.45
Gatorade		3.37
Cartoon Network		3.31
Spotify Music		3.26
Vans		3.19
Polo Ralph Lauren		3.16
Sprite		3.10
Los Angeles Lakers		3.08
Lollapalooza		2.96
The North Face		2.92
ESPN		2.71
Dr. Martens		2.65
Cadillac		2.60
Polaroid		2.51
Nickelodeon		2.44
ASOS		2.43
Paramount Pictures		2.41
GAP		2.33
Snoopy And The Peanuts Gang		2.28
NBA		2.28
MTV		2.24
WWE		2.22
Tinder		2.12