Duran Duran
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
2,219,992
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 09:33:26 UTC
Genres
Biography
Duran Duran connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (66%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 38,950 avg views per post; Instagram adds dependable engagement depth. Overlap with Warner Music, Jean Paul Gaultier, Armani Beauty highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Duran Duran moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,219,992 · Engagements 12,198 · Rate 0.5% Posts 6,819 · Views 56,851 · Avg Likes 11,776 · Avg Comments 481 · Avg Views 56,851 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 32% 35-44: 28% 18-24: 21% 45-64: 17% |
Largest: 25-34 (32%); next: 35-44 (28%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (26%) BRAZIL (19%) UNITED KINGDOM (6%) ITALY (5%) NIGERIA (3%) |
Top regions: UNITED STATES (26%), BRAZIL (19%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 8,011 avg likes/post · Tiktok: 38,950 avg views/post · Youtube: 17,901 avg views/post | Best reach: Tiktok 38,950 avg views; best engagement: Instagram 8,011 avg likes |
Top Brand Affinities
Warner Music
Jean Paul Gaultier
Armani Beauty
Guerlain
TOM FORD
Vivienne Westwood
Selfridges
Harrods
NBC
Lollapalooza
KARL LAGERFELD
Columbia Pictures
| Brand | Category | Score |
|---|---|---|
| Warner Music | 22.17 | |
| Jean Paul Gaultier | 15.79 | |
| Armani Beauty | 13.87 | |
| Guerlain | 9.50 | |
| TOM FORD | 7.96 | |
| Vivienne Westwood | 7.83 | |
| Selfridges | 6.67 | |
| Harrods | 5.90 | |
| NBC | 5.66 | |
| Lollapalooza | 5.61 | |
| KARL LAGERFELD | 5.45 | |
| Columbia Pictures | 5.38 | |
| Hot Topic | 5.32 | |
| Movistar | 4.77 | |
| Paco Rabanne | 4.57 | |
| Paramount Pictures | 4.47 | |
| iHeartRadio Music Awards | 4.38 | |
| Dolce & Gabbana | 4.37 | |
| Ableton | 4.29 | |
| Warner Bros | 4.28 | |
| MTV | 4.05 | |
| Valentino | 4.00 | |
| Campari | 3.81 | |
| Armani | 3.70 | |
| Bulgari | 3.55 | |
| BBC | 3.24 | |
| Montblanc | 3.21 | |
| Hermès | 3.09 | |
| Spotify Music | 2.98 | |
| Star Wars | 2.85 | |
| Lancôme | 2.84 | |
| Snoopy And The Peanuts Gang | 2.79 | |
| GIVENCHY | 2.77 | |
| Aston Martin | 2.74 | |
| Tesco | 2.70 | |
| Alfa Romeo | 2.67 | |
| Prismacolor | 2.52 | |
| Moschino | 2.48 | |
| Guinness | 2.44 | |
| Nickelodeon | 2.40 | |
| Dr. Martens | 2.29 | |
| Matrix | 2.26 | |
| Baileys | 2.24 | |
| Jack Daniels | 2.22 | |
| Transformers | 2.11 | |
| Cafecito | 2.06 | |
| Boeing | 2.02 | |
| AMC | 2.02 | |
| Universal | 1.99 | |
| Lego | 1.94 |
Official Profiles
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LoginArtist: Duran Duran
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 19,698,515
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
14,438,262 | 73.30% |
| [+] |
Last.fm |
2,953,637 | 14.99% |
| [+] |
Yandex |
1,204,481 | 6.11% |
| [+] |
Pandora |
981,526 | 4.98% |
| [+] |
Audiomack |
120,609 | 0.61% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-31 03:00 UTC | Duran Duran | Acrisure Arena | Palm Desert, United States | |
| 2025-12-31 03:30 UTC | Duran Duran | Acrisure Arena at Greater Palm Springs | Palm Desert, United States | |
| 2026-01-02 03:00 UTC | Duran Duran | Fontainebleau Las Vegas | Las Vegas, United States | |
| 2026-01-02 04:00 UTC | Duran Duran | Fontainebleau Las Vegas | Las Vegas, United States | |
| 2026-01-03 03:30 UTC | Duran Duran | Fontainebleau Las Vegas | Las Vegas, United States | |
| 2026-01-03 04:00 UTC | Duran Duran | Fontainebleau Las Vegas | Las Vegas, United States | |
| 2026-01-05 03:30 UTC | Duran Duran | Viejas Arena | San Diego, United States | |
| 2026-01-05 04:00 UTC | Duran Duran | Viejas Arena at Aztec Bowl San Diego State University | San Diego, United States | |
| 2026-01-06 03:30 UTC | Duran Duran | Footprint Center | Phoenix, United States | |
| 2026-01-06 03:30 UTC | Duran Duran | Mortgage Matchup Center | Phoenix, United States | |
| 2026-01-09 03:30 UTC | Duran Duran | Honda Center | Anaheim, United States | |
| 2026-01-10 03:30 UTC | Duran Duran | Thunder Valley Casino & Resort | Lincoln, United States | |
| 2026-01-10 04:00 UTC | Duran Duran | The Venue at Thunder Valley Casino Resort | Lincoln, United States |
