Duran Duran Brand Affinity ranks highest Warner Music at 22.17% . Very Strong. Score DMDB 78.39% | Fanbase 67.51%

Duran Duran — pop artist from GB.

Duran Duran, known for their exploration of artistic and emotional extremes, have achieved global success with over 100 million albums sold worldwide and…

Duran Duran

Superstar

Country: GB | Gender: male | Artist ID: 11e81bc7-534c-08cc-bb43-a0369fe50396

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Genres

poppopnew romanticnew wave popsynthpoprockrocknew wavedance rockpop rock

Influential: 78.39% Fanbase: 67.51% Trending: 83.82%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 22.17% • Very Strong

As of 2025-09-09

2,209,992

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 78.39% | Fanbase 67.51% | Trending 83.82% | CAREER STAGE: SUPERSTAR

Biography

Duran Duran, known for their exploration of artistic and emotional extremes, have achieved global success with over 100 million albums sold worldwide and multiple chart-topping hits. Inducted into the Rock and Roll Hall of Fame® in 2022, the band has garnered numerous awards, including two GRAMMY® Awards and a star on the Hollywood Walk of Fame. Renowned for their innovative approach and impact on rock music and fashion, Duran Duran continues to captivate audiences with their latest album, DANSE MACABRE [Tape Modern/BMG], blending new material with covers and alternate versions of classics.

Report Date: 2025-09-09

Duran Duran connects with 25-34 & 35-44 audiences and shows durable traction across UNITED STATES, BRAZIL, ITALY. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 38,950 avg views per post; Instagram adds dependable engagement depth. Overlap with Warner Music, Jean Paul Gaultier, Armani Beauty highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Duran Duran moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Duran Duran score 0.57% — Low bucket.

Brand: Warner MusicBrand: Jean Paul GaultierBrand: Armani Beauty

Followers:2,209,992

Engagements:12,596

Rate:0.6%

Posts:6,819

Avg Likes:12,044

Avg Comments:522

Avg Views:58,287

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,209,992 · Engagements 12,596 · Rate 0.6% Posts 6,819 · Views 58,287 · Avg Likes 12,044 · Avg Comments 522 · Avg Views 58,287	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 35-44: 28% 18-24: 21% 45-64: 16%	Largest: 25-34 (34%); next: 35-44 (28%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (25%) BRAZIL (19%) ITALY (6%) UNITED KINGDOM (5%) ARGENTINA (4%)	Top regions: UNITED STATES (25%), BRAZIL (19%), ITALY (6%)
Platform Engagement	Instagram: 8,011 avg likes/post · Tiktok: 38,950 avg views/post · Youtube: 19,337 avg views/post	Best reach: Tiktok 38,950 avg views; best engagement: Instagram 8,011 avg likes

Top Brand Affinities

Warner Music

Score: 22.17

Jean Paul Gaultier

Score: 15.79

Armani Beauty

Score: 13.87

Guerlain

Score: 9.50

TOM FORD

Score: 7.96

Vivienne Westwood

Score: 7.83

Selfridges

Score: 6.67

Harrods

Score: 5.90

NBC

Score: 5.66

Lollapalooza

Score: 5.61

KARL LAGERFELD

Score: 5.45

Columbia Pictures

Score: 5.38

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Top Brand Affinities

Brand	Category	Score
Warner Music		22.17
Jean Paul Gaultier		15.79
Armani Beauty		13.87
Guerlain		9.50
TOM FORD		7.96
Vivienne Westwood		7.83
Selfridges		6.67
Harrods		5.90
NBC		5.66
Lollapalooza		5.61
KARL LAGERFELD		5.45
Columbia Pictures		5.38
Hot Topic		5.32
Movistar		4.77
Paco Rabanne		4.57
Paramount Pictures		4.47
iHeartRadio Music Awards		4.38
Dolce & Gabbana		4.37
Ableton		4.29
Warner Bros		4.28
MTV		4.05
Valentino		4.00
Campari		3.81
Armani		3.70
Bulgari		3.55
BBC		3.24
Montblanc		3.21
Hermès		3.09
Spotify Music		2.98
Star Wars		2.85
Lancôme		2.84
Snoopy And The Peanuts Gang		2.79
GIVENCHY		2.77
Aston Martin		2.74
Tesco		2.70
Alfa Romeo		2.67
Prismacolor		2.52
Moschino		2.48
Guinness		2.44
Nickelodeon		2.40
Dr. Martens		2.29
Matrix		2.26
Baileys		2.24
Jack Daniels		2.22
Transformers		2.11
Cafecito		2.06
Boeing		2.02
AMC		2.02
Universal		1.99
Lego		1.94