Dua Lipa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-19
123,462,065
Social Media Followers
As of 2025-08-19
00:00:00
Hours Airplay
2025-10-08 18:42:57 UTC
Genres
Biography
Dua Lipa's impressive career includes being a 3-time GRAMMY winner and recipient of 7 BRIT Awards. With her debut album certified platinum and her sophomore album's hit singles earning worldwide acclaim, Dua has solidified her position as a critically acclaimed and commercially successful pop powerhouse. Her music has garnered over 40 billion streams globally, making her one of the most streamed female artists on Spotify.
Dua Lipa performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, INDIA. Audience composition is female-leaning (52%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 2,700,000 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward JACQUEMUS, Pull&Bear, Calzedonia, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Dua Lipa is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 123,462,065 · Engagements 1,607,310 · Rate 1.3% Posts 818 · Views 2,891,917 · Avg Likes 1,582,551 · Avg Comments 8,588 · Avg Views 2,891,917 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 28% 13-17: 9% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (28%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (10%) INDIA (7%) PHILIPPINES (5%) INDONESIA (5%) |
Top regions: UNITED STATES (14%), BRAZIL (10%), INDIA (7%) |
| Platform Engagement | Instagram: 1,305,558 avg likes/post · Tiktok: 2,700,000 avg views/post · Youtube: 191,917 avg views/post | Best reach: Tiktok 2,700,000 avg views; best engagement: Instagram 1,305,558 avg likes |
Top Brand Affinities
JACQUEMUS
Pull&Bear
Calzedonia
Movistar
Bershka
ASOS
TOM FORD
Dr. Martens
Stradivarius
Colgate
Dolce & Gabbana
Carhartt
| Brand | Category | Score |
|---|---|---|
| JACQUEMUS | 8.95 | |
| Pull&Bear | 5.74 | |
| Calzedonia | 5.73 | |
| Movistar | 4.67 | |
| Bershka | 4.07 | |
| ASOS | 3.62 | |
| TOM FORD | 3.42 | |
| Dr. Martens | 3.41 | |
| Stradivarius | 3.32 | |
| Colgate | 3.24 | |
| Dolce & Gabbana | 2.92 | |
| Carhartt | 2.68 | |
| Aperol | 2.58 | |
| Christian Louboutin | 2.46 | |
| Prada | 2.38 | |
| Bellagio | 2.33 | |
| Coachella | 2.28 | |
| Tomorrowland | 2.26 | |
| Lollapalooza | 2.26 | |
| Fenty beauty | 2.16 | |
| Ferrari | 2.03 | |
| Armani | 2.03 | |
| shein | 2.01 | |
| Balenciaga | 1.87 | |
| SheInside | 1.80 | |
| Warner Bros | 1.78 | |
| Lacoste | 1.74 | |
| Ducati | 1.74 | |
| UFC | 1.72 | |
| H&M | 1.64 | |
| Sephora | 1.62 | |
| Guess | 1.61 | |
| Hermès | 1.51 | |
| Zara | 1.50 | |
| Versace | 1.39 | |
| Calvin Klein | 1.38 | |
| GIVENCHY | 1.35 | |
| Polo Ralph Lauren | 1.33 | |
| Coca-Cola | 1.32 | |
| Guinness | 1.32 | |
| Converse | 1.25 | |
| Los Angeles Lakers | 1.19 | |
| CBS Television Studios | 1.18 | |
| CBS | 1.18 | |
| National Geographic | 1.17 | |
| Chipotle Mexican Grill | 1.17 | |
| Porsche | 1.17 | |
| SWAROVSKI | 1.16 | |
| Red Bull | 1.15 | |
| MAC Cosmetics | 1.14 |
Official Profiles
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LoginArtist: Dua Lipa
The map shows every radio station that aired Dua Lipa today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 11:26:19 | Fever | Plein Air | Besançon, FR | 145 |
| 2025-08-21 11:25:57 | No Lie | CIMF-FM [Rouge 94,9] | Ottawa, ON, CA | 3 |
| 2025-08-21 11:25:53 | New Rules | CIMF-FM [Rouge 94,9] | Ottawa, ON, CA | 2 |
| 2025-08-21 11:25:40 | Levitating | CIMF-FM [Rouge 94,9] | Ottawa, ON, CA | 5 |
| 2025-08-21 11:25:03 | One Kiss (with Dua Lipa) - Oliver Heldens Remix | Phoenix Radio 91 FM | Bali, ID | 207 |
| 2025-08-21 11:24:17 | Fever | Atomic Radio | Pau, FR | 144 |
| 2025-08-21 11:24:15 | Love Again | Disney | Buenos Aires, AR | 205 |
| 2025-08-21 11:24:01 | Be the One | ZM | Auckland, NZ | 194 |
| 2025-08-21 11:23:10 | Dance The Night (From Barbie The Album) | 2WIN | Wollongong, AU | 168 |
| 2025-08-21 11:23:03 | Scared to Be Lonely | Power Hit Radio | Stockholm, SE | 214 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
