Dua Lipa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-11
123,578,090
Social Media Followers
As of 2025-10-11
00:00:00
Hours Airplay
2025-11-28 00:20:44 UTC
Genres
Biography
Dua Lipa's impressive career includes being a 3-time GRAMMY winner and recipient of 7 BRIT Awards. With her debut album certified platinum and her sophomore album's hit singles earning worldwide acclaim, Dua has solidified her position as a critically acclaimed and commercially successful pop powerhouse. Her music has garnered over 40 billion streams globally, making her one of the most streamed female artists on Spotify.
Dua Lipa performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, INDIA. Audience composition is female-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 2,150,000 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward JACQUEMUS, Calzedonia, Pull&Bear, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Dua Lipa is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 123,578,090 · Engagements 1,457,343 · Rate 1.2% Posts 865 · Views 2,360,257 · Avg Likes 1,435,730 · Avg Comments 5,910 · Avg Views 2,360,257 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 28% 13-17: 9% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (28%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
UNITED STATES (13%) BRAZIL (11%) INDIA (9%) PHILIPPINES (6%) MEXICO (4%) |
Top regions: UNITED STATES (13%), BRAZIL (11%), INDIA (9%) |
| Platform Engagement | Instagram: 1,173,537 avg likes/post · Tiktok: 2,150,000 avg views/post · Youtube: 210,257 avg views/post | Best reach: Tiktok 2,150,000 avg views; best engagement: Instagram 1,173,537 avg likes |
Top Brand Affinities
JACQUEMUS
Calzedonia
Pull&Bear
Lollapalooza
Movistar
ASOS
TOM FORD
Dr. Martens
Stradivarius
Colgate
Dolce & Gabbana
Carhartt
| Brand | Category | Score |
|---|---|---|
| JACQUEMUS | 9.00 | |
| Calzedonia | 5.86 | |
| Pull&Bear | 5.82 | |
| Lollapalooza | 5.34 | |
| Movistar | 4.68 | |
| ASOS | 3.65 | |
| TOM FORD | 3.44 | |
| Dr. Martens | 3.43 | |
| Stradivarius | 3.36 | |
| Colgate | 3.24 | |
| Dolce & Gabbana | 2.96 | |
| Carhartt | 2.73 | |
| Bershka | 2.50 | |
| Christian Louboutin | 2.49 | |
| Tomorrowland | 2.44 | |
| Hermès | 2.40 | |
| Bellagio | 2.36 | |
| Fenty beauty | 2.17 | |
| Sunnies Studios | 2.13 | |
| L'Oréal Paris | 2.07 | |
| Armani | 2.03 | |
| Balenciaga | 1.87 | |
| Forever 21 | 1.81 | |
| Coachella | 1.81 | |
| Warner Bros | 1.78 | |
| SheInside | 1.77 | |
| Lacoste | 1.74 | |
| Ducati | 1.73 | |
| Aperol | 1.73 | |
| UFC | 1.72 | |
| shein | 1.70 | |
| Versace | 1.68 | |
| Too Faced Cosmetics | 1.66 | |
| Pandora | 1.63 | |
| Guess | 1.62 | |
| Louis Vuitton | 1.61 | |
| Burberry | 1.57 | |
| Yves Saint Laurent | 1.57 | |
| Crocs | 1.54 | |
| Levi's | 1.50 | |
| Sephora | 1.49 | |
| Beats Electronics | 1.48 | |
| Maybelline | 1.46 | |
| Red Bull | 1.42 | |
| Vans | 1.39 | |
| NYX Cosmetics | 1.39 | |
| GIVENCHY | 1.37 | |
| Zara | 1.36 | |
| FIFA | 1.28 | |
| Los Angeles Lakers | 1.28 |
Official Profiles
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LoginArtist: Dua Lipa
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Top 10 Songs Played Today
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Total Streams (2025-10-11)
Total: 312,915,528
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Anghami |
245,951,220 | 78.60% |
| [+] |
Spotify |
62,376,298 | 19.93% |
| [+] |
Pandora |
2,355,561 | 0.75% |
| [+] |
Yandex |
1,943,182 | 0.62% |
| [+] |
Jiosaavn |
289,267 | 0.09% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-29 03:00 UTC | Dua Lipa | Estadio El Campín | Bogota, Colombia | |
| 2025-12-02 05:00 UTC | Dua Lipa | Estadio GNP Seguros | Mexico City, Mexico | |
| 2025-12-03 05:00 UTC | Dua Lipa | Estadio GNP Seguros | Mexico City, Mexico | |
| 2025-12-06 05:00 UTC | Dua Lipa | Estadio GNP Seguros | Mexico City, Mexico |
