Dru Hill
Influence: 65.83%
Fanbase: 50.26%
Trending: 73.61%
Career Level: Mainstream
Top Brand Affinity
Highest overlapping lifestyle brand
Spinrilla
• 22.25%
• Very Strong
As of 2025-09-09
521,126
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:56 UTC
Genres
pophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulcontemporary r&bhip-hop & raphip hoppop rapsouthern hip hop
Biography
Formed in 1992, Dru Hill is a vocal group hailing from Baltimore, named after their neighborhood, Druid Hill Park. Comprised of Larry "Jazz" Anthony, Mark "Sisqó" Andrews, Tamir "Nokio" Ruffin, and James "Woody Rock" Green, the group gained recognition after performing at Impact '96 and signing with Island Records. Their self-titled debut album, released in late 1996 and produced by Keith Sweat, Stanley Brown, and Tim "Dawg" Patterson, featured the hit single "Tell Me," which achieved gold status and became a Top Five R&B hit. Subsequent albums, including Enter the Dru in 1998 and Dru World Order in 2002, maintained the group's presence in the music scene. Despite Sisqó's solo success, Dru Hill continued with new member Scola, later replaced by Antwuan "Tao" Simpson, releasing their fourth studio album, Indrupendence Day, in 2010. Their journey was documented on the reality series Keith Sweat's Platinum House, aired on the Centric channel.
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Top Brand Affinities
Report Date: 2025-09-09
Dru Hill connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. With a heavily female (58%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 66,331 avg views per post; Instagram adds dependable engagement depth. Overlap with Spinrilla, WNBA, J. C. Penney highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Dru Hill moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Dru Hill score
0.30% — Low bucket.
Brand: SpinrillaBrand: WNBABrand: J. C. Penney
Followers:521,126
Engagements:1,542
Rate:0.3%
Posts:1,163
Views:66,331
Avg Likes:1,495
Avg Comments:110
Avg Views:66,331
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 521,126 · Engagements 1,542 · Rate 0.3% Posts 1,163 · Views 66,331 · Avg Likes 1,495 · Avg Comments 110 · Avg Views 66,331 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 49% 18-24: 29% 35-44: 16% 45-64: 4% |
Largest: 25-34 (49%); next: 18-24 (29%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (70%) UNITED KINGDOM (4%) SOUTH AFRICA (3%) JAMAICA (3%) KENYA (2%) |
Top regions: UNITED STATES (70%), UNITED KINGDOM (4%), SOUTH AFRICA (3%) |
| Platform Engagement | Instagram: 839 avg likes/post · Youtube: 66,331 avg views/post | Best reach: Youtube 66,331 avg views; best engagement: Instagram 839 avg likes |
Top Brand Affinities
Spinrilla
Score: 22.25
WNBA
Score: 18.47
J. C. Penney
Score: 15.29
Shea Moisture
Score: 15.05
Amazon Music
Score: 14.11
iHeartRadio Music Awards
Score: 13.16
ULTA Beauty
Score: 10.35
NBC
Score: 8.63
Benihana
Score: 8.60
Macy's
Score: 8.43
ESPN
Score: 7.96
T.J. Maxx
Score: 7.51
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 22.25 | |
| WNBA | 18.47 | |
| J. C. Penney | 15.29 | |
| Shea Moisture | 15.05 | |
| Amazon Music | 14.11 | |
| iHeartRadio Music Awards | 13.16 | |
| ULTA Beauty | 10.35 | |
| NBC | 8.63 | |
| Benihana | 8.60 | |
| Macy's | 8.43 | |
| ESPN | 7.96 | |
| T.J. Maxx | 7.51 | |
| FOX | 7.42 | |
| Hennessy | 7.37 | |
| Influenster | 7.34 | |
| Delta | 7.19 | |
| CNN | 6.91 | |
| Margaritaville | 6.81 | |
| MTV | 6.62 | |
| NORDSTROM | 6.56 | |
| Verizon | 6.56 | |
| Walgreens | 6.53 | |
| OLD NAVY | 6.23 | |
| Coach | 6.19 | |
| NFL | 6.16 | |
| Chick-fil-A | 5.95 | |
| Bath & Body Works | 5.77 | |
| Publix | 5.59 | |
| Los Angeles Lakers | 5.59 | |
| FashionNova | 5.48 | |
| Power Rangers | 5.35 | |
| Kroger | 5.23 | |
| ASOS | 5.17 | |
| FedEx | 4.80 | |
| Fenty beauty | 4.67 | |
| NBA | 4.62 | |
| Philips | 4.43 | |
| Walmart | 4.34 | |
| Steve Madden | 4.21 | |
| SoundCloud | 3.95 | |
| Sneakerhead | 3.83 | |
| Mortal Kombat | 3.76 | |
| Christian Louboutin | 3.67 | |
| Bethesda Softworks | 3.62 | |
| ABC | 3.49 | |
| Beats Electronics | 3.46 | |
| Gatorade | 3.42 | |
| Kate Spade | 3.39 | |
| Target | 3.23 | |
| Spotify Music | 3.17 |
Official Profiles
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LoginArtist: Dru Hill
Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Dru Hill today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 3,766,836
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,557,550 | 41.35% |
| [+] |
Pandora |
1,313,298 | 34.86% |
| [+] |
Audiomack |
895,988 | 23.79% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Toni Braxton, Boyz II Men, Dru Hill, Joe, R&B XMAS BALL | OVO Arena Wembley | London, United Kingdom | |
| 2025-12-09 02:30 UTC | Toni Braxton, Boyz II Men, Dru Hill, Joe, Jöe, R&B XMAS BALL | Indigo At The O2 | London, United Kingdom | |
| 2025-12-11 02:00 UTC | Toni Braxton, Boyz II Men, Dru Hill, Joe, Jöe, R&B XMAS BALL | bp pulse LIVE | Birmingham, United Kingdom | |
| 2025-12-15 03:30 UTC | Toni Braxton, Boyz II Men, Dru Hill, Joe, Jöe, R&B XMAS BALL, Co-op Live - Premium Experiences | Co-op Live | Manchester, United Kingdom | |
| 2025-12-17 03:15 UTC | Dru Hill, Sisqó, Joe | Rotterdam Ahoy | Rotterdam, Netherlands | |
| 2026-01-01 05:30 UTC | Dru Hill | City Winery Nashville | Nashville, United States | |
| 2026-01-02 05:30 UTC | Dru Hill, Raheem DeVaughn | City Winery Nashville | Nashville, United States | |
| 2026-02-14 04:00 UTC | Keith Sweat, Ginuwine, Dru Hill | Prism Theater At Scope Arena | Norfolk, United States | |
| 2026-02-14 04:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe | Scope Arena | Norfolk, United States | |
| 2026-02-15 04:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe | Jim Whelan Boardwalk Hall | Atlantic City, United States | |
| 2026-02-16 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill | First Horizon Coliseum Complex | Greensboro, United States | |
| 2026-02-16 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe | First Horizon Coliseum | Greensboro, United States | |
| 2026-02-21 04:00 UTC | Dru Hill, Sisqó | State Theatre New Jersey | New Brunswick, United States | |
| 2026-02-22 04:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe | Legacy Arena at the BJCC | Birmingham, United States | |
| 2026-02-22 23:00 UTC | Dru Hill, Sisqó, Montell Jordan, 702 | Santander Arena | Reading, United States | |
| 2026-03-15 02:00 UTC | Keith Sweat, Ginuwine, Dru Hill | Peacock Theater | Los Angeles, United States | |
| 2026-03-15 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe, Jöe | Microsoft Theater | Los Angeles, United States | |
| 2026-03-21 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill | Bojangles' Coliseum | Charlotte, United States | |
| 2026-03-21 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe | Ovens Auditorium | Charlotte, United States | |
| 2026-03-21 20:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe | Lenovo Center | Raleigh, United States | |
| 2026-03-28 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe | Toyota Arena | Ontario, United States | |
| 2026-03-29 02:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe, Jöe | Pechanga Arena | San Diego, United States | |
| 2026-04-04 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe, Jöe | T-Mobile Center | Kansas City, United States | |
| 2026-04-05 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe | Chaifetz Arena | St. Louis, United States | |
| 2026-04-11 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe | Von Braun Center | Huntsville, United States | |
| 2026-04-11 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill | Propst Arena, Von Braun Center | Huntsville, United States | |
| 2026-04-12 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill, Joe | Mississippi Coast Coliseum | Biloxi, United States | |
| 2026-04-12 03:00 UTC | Keith Sweat, Ginuwine, Dru Hill | Mississippi Coast Coliseum & Convention Center | Biloxi, United States |
