Dru Hill Brand Affinity ranks highest Spinrilla at 22.25% . Very Strong. Score DMDB 65.83% | Fanbase 50.26%

Dru Hill — pop artist from US.

Formed in 1992, Dru Hill is a vocal group hailing from Baltimore, named after their neighborhood, Druid Hill Park. Comprised of Larry "Jazz" Anthony, Mark…

Dru Hill

Recognizable

Country: US | Artist ID: 11e81bc0-ea5c-6b46-9176-a0369fe50396

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Genres

pophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulcontemporary r&bhip-hop & raphip hoppop rapsouthern hip hop

Influential: 65.83% Fanbase: 50.26% Trending: 73.61%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 22.25% • Very Strong

As of 2025-09-09

521,126

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.83% | Fanbase 50.26% | Trending 73.61% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1992, Dru Hill is a vocal group hailing from Baltimore, named after their neighborhood, Druid Hill Park. Comprised of Larry "Jazz" Anthony, Mark "Sisqó" Andrews, Tamir "Nokio" Ruffin, and James "Woody Rock" Green, the group gained recognition after performing at Impact '96 and signing with Island Records. Their self-titled debut album, released in late 1996 and produced by Keith Sweat, Stanley Brown, and Tim "Dawg" Patterson, featured the hit single "Tell Me," which achieved gold status and became a Top Five R&B hit. Subsequent albums, including Enter the Dru in 1998 and Dru World Order in 2002, maintained the group's presence in the music scene. Despite Sisqó's solo success, Dru Hill continued with new member Scola, later replaced by Antwuan "Tao" Simpson, releasing their fourth studio album, Indrupendence Day, in 2010. Their journey was documented on the reality series Keith Sweat's Platinum House, aired on the Centric channel.

Report Date: 2025-09-09

Dru Hill connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. With a heavily female (58%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 66,331 avg views per post; Instagram adds dependable engagement depth. Overlap with Spinrilla, WNBA, J. C. Penney highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Dru Hill moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dru Hill score 0.30% — Low bucket.

Brand: SpinrillaBrand: WNBABrand: J. C. Penney

Followers:521,126

Engagements:1,542

Rate:0.3%

Posts:1,163

Avg Likes:1,495

Avg Comments:110

Avg Views:66,331

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 521,126 · Engagements 1,542 · Rate 0.3% Posts 1,163 · Views 66,331 · Avg Likes 1,495 · Avg Comments 110 · Avg Views 66,331	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 29% 35-44: 16% 45-64: 4%	Largest: 25-34 (49%); next: 18-24 (29%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (70%) UNITED KINGDOM (4%) SOUTH AFRICA (3%) JAMAICA (3%) KENYA (2%)	Top regions: UNITED STATES (70%), UNITED KINGDOM (4%), SOUTH AFRICA (3%)
Platform Engagement	Instagram: 839 avg likes/post · Youtube: 66,331 avg views/post	Best reach: Youtube 66,331 avg views; best engagement: Instagram 839 avg likes

Top Brand Affinities

Spinrilla

Score: 22.25

WNBA

Score: 18.47

J. C. Penney

Score: 15.29

Shea Moisture

Score: 15.05

Amazon Music

Score: 14.11

iHeartRadio Music Awards

Score: 13.16

ULTA Beauty

Score: 10.35

NBC

Score: 8.63

Benihana

Score: 8.60

Macy's

Score: 8.43

ESPN

Score: 7.96

T.J. Maxx

Score: 7.51

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Top Brand Affinities

Brand	Category	Score
Spinrilla		22.25
WNBA		18.47
J. C. Penney		15.29
Shea Moisture		15.05
Amazon Music		14.11
iHeartRadio Music Awards		13.16
ULTA Beauty		10.35
NBC		8.63
Benihana		8.60
Macy's		8.43
ESPN		7.96
T.J. Maxx		7.51
FOX		7.42
Hennessy		7.37
Influenster		7.34
Delta		7.19
CNN		6.91
Margaritaville		6.81
MTV		6.62
NORDSTROM		6.56
Verizon		6.56
Walgreens		6.53
OLD NAVY		6.23
Coach		6.19
NFL		6.16
Chick-fil-A		5.95
Bath & Body Works		5.77
Los Angeles Lakers		5.59
Publix		5.59
FashionNova		5.48
Power Rangers		5.35
Kroger		5.23
ASOS		5.17
FedEx		4.80
Fenty beauty		4.67
NBA		4.62
Philips		4.43
Walmart		4.34
Steve Madden		4.21
SoundCloud		3.95
Sneakerhead		3.83
Mortal Kombat		3.76
Christian Louboutin		3.67
Bethesda Softworks		3.62
ABC		3.49
Beats Electronics		3.46
Gatorade		3.42
Kate Spade		3.39
Target		3.23
Spotify Music		3.17