Drowning Pool

Drowning Pool

Country: US

Influence: 67.86% Fanbase: 61.49% Trending: 71.05% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 97.71% • Very Strong

As of 2025-09-09

638,324

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:25 UTC

Genres

rockpost-grungerap rockhard rocksportswrestlingmetalalternative metalnu metalrap metalindustrial metalmetal

Biography

Drowning Pool, an alternative/nu-metal band formed in 1996 in Dallas, gained mainstream success in 2001 with their platinum-selling debut album, "Sinner," featuring the hit single "Bodies." Following the death of vocalist Dave Williams in 2002, the band enlisted a rotating lineup of lead singers, including Jason Jones, Ryan McCombs, and Jasen Moreno, to release subsequent albums like "Full Circle" (2007), "Resilience" (2013), and "Strike a Nerve" (2022).

Founded by drummer Mike Luce and guitarist C.J. Pierce, Drowning Pool solidified their lineup with the addition of vocalist Dave "Stage" Williams. The band quickly gained attention, touring with acts like Sevendust, Kittie, and (hed) p.e. Signed to Wind-Up Records, their debut album was produced by Jay Baumgardner and certified platinum shortly after its release. Despite the tragic loss of Williams, Drowning Pool continued to release music, with each subsequent lead singer contributing to the band's discography, culminating in their latest album, "Strike a Nerve" (2022), known for its heavy Southern metal sound.

Drowning Pool Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Drowning Pool cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, MEXICO. A heavily male (75%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 41,027 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Impericon, Live Nation, Ampeg, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Drowning Pool score 0.36%Low bucket.
Brand: ImpericonBrand: Live NationBrand: Ampeg
Followers:638,324
Engagements:2,306
Rate:0.4%
Posts:1,793
Views:42,069
Avg Likes:2,211
Avg Comments:93
Avg Views:42,069

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 638,324 · Engagements 2,306 · Rate 0.4%
Posts 1,793 · Views 42,069 · Avg Likes 2,211 · Avg Comments 93 · Avg Views 42,069
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 41%
25-34: 37%
35-44: 13%
45-64: 5%
Largest: 18-24 (41%); next: 25-34 (37%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries UNITED STATES (32%)
BRAZIL (9%)
MEXICO (4%)
RUSSIA (3%)
CANADA (3%)
Top regions: UNITED STATES (32%), BRAZIL (9%), MEXICO (4%)
Platform Engagement Instagram: 524 avg likes/post · Tiktok: 1,042 avg views/post · Youtube: 41,027 avg views/post Best reach: Youtube 41,027 avg views; best engagement: Youtube 1,631 avg likes

Top Brand Affinities

Impericon
Score: 97.71
Live Nation
Score: 43.11
Ampeg
Score: 33.78
Amazon Music
Score: 15.80
Miller Lite
Score: 14.61
Hot Topic
Score: 13.25
Monster Beverage
Score: 11.48
Sennheiser
Score: 10.09
Jagermeister
Score: 10.07
Mortal Kombat
Score: 9.41
GameStop
Score: 8.82
Pro Tools
Score: 8.81
Brand Category Score
Impericon 97.71
Live Nation 43.11
Ampeg 33.78
Amazon Music 15.80
Miller Lite 14.61
Hot Topic 13.25
Monster Beverage 11.48
Sennheiser 10.09
Jagermeister 10.07
Mortal Kombat 9.41
GameStop 8.82
Pro Tools 8.81
Bud Light 7.96
Resident Evil 7.94
Borderlands 7.41
DeLorean Motor Company 7.41
iHeartRadio Music Awards 7.21
Power Rangers 6.65
Rockstar Games 6.44
MTV 6.43
Comedy Central 6.40
WWE 6.39
AMC 6.23
Fallout 6.17
WW 6.15
God of War 6.12
Jack Daniels 5.78
Capcom 5.73
NHL 5.39
Columbia Pictures 5.35
Sega 5.09
Verizon 4.85
Pilsner Urquell 4.75
Spotify Music 4.70
Taco Bell 4.43
Budweiser 4.36
NBC 4.33
Final Fantasy 4.14
UFC 4.03
eBay 3.88
Harley-Davidson 3.86
Walmart 3.74
NFL 3.67
Chevrolet 3.48
Bethesda Softworks 3.47
Paramount Pictures 3.44
Star Wars 3.44
The Witcher 3.36
Warner Bros 3.24
Hot Wheels 3.20

Official Profiles

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Artist: Drowning Pool

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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Concerts

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