Dropkick Murphys Brand Affinity ranks highest Jameson at 16.90% . Very Strong. Score DMDB 65.91% | Fanbase 61.77%

Dropkick Murphys — rock artist from US.

Dropkick Murphys, a Boston-based band formed in 1996, recently released an album titled This Machine Still Kills Fascists on September 30. The album features…

Dropkick Murphys

Recognizable

Country: US | Artist ID: 11e81bbf-2574-8ca6-b821-a0369fe50396

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Genres

rockrockboston rockpunk rockalternativealternativefolk & traditionalceltic rockcelticpunkpunkskate punkceltic punkboston punk

Influential: 65.91% Fanbase: 61.77% Trending: 67.99%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jameson • 16.90% • Very Strong

As of 2025-09-09

1,064,740

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.91% | Fanbase 61.77% | Trending 67.99% | CAREER STAGE: MAINSTREAM

Biography

Dropkick Murphys, a Boston-based band formed in 1996, recently released an album titled This Machine Still Kills Fascists on September 30. The album features songs based on previously unseen Woody Guthrie lyrics, blending Woody's powerful words with the band's urgent music.

Since their humble beginnings in a barbershop basement, Dropkick Murphys have achieved significant success with nearly a dozen studio albums and millions of records sold. Their discography includes four consecutive Billboard top 10 album debuts, such as Turn Up That Dial (Expanded Version) in 2021, showcasing their enduring presence in the music industry.

Report Date: 2025-09-09

Dropkick Murphys reliably reaches 25-34 & 18-24 audiences in UNITED STATES, GERMANY, BRAZIL. The base is heavily male (77%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (10,300 avg views per post); Instagram layers on depth and replies. The audience sits near Jameson, Fred Perry, Barstool Sports, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dropkick Murphys score 0.77% — Low bucket.

Brand: JamesonBrand: Fred PerryBrand: Barstool Sports

Followers:1,064,740

Engagements:8,184

Rate:0.8%

Posts:1,908

Avg Likes:8,065

Avg Comments:80

Avg Views:17,903

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,064,740 · Engagements 8,184 · Rate 0.8% Posts 1,908 · Views 17,903 · Avg Likes 8,065 · Avg Comments 80 · Avg Views 17,903	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 30% 35-44: 19% 45-64: 10%	Largest: 25-34 (38%); next: 18-24 (30%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (35%) GERMANY (7%) BRAZIL (7%) CANADA (6%) FRANCE (4%)	Top regions: UNITED STATES (35%), GERMANY (7%), BRAZIL (7%)
Platform Engagement	Instagram: 7,039 avg likes/post · Tiktok: 10,300 avg views/post · Youtube: 7,603 avg views/post	Best reach: Tiktok 10,300 avg views; best engagement: Instagram 7,039 avg likes

Top Brand Affinities

Jameson

Score: 16.90

Fred Perry

Score: 16.57

Barstool Sports

Score: 10.50

NHL

Score: 9.84

Dr Pepper

Score: 9.34

Guinness

Score: 8.88

Gillette

Score: 7.76

Volcom

Score: 6.48

Columbia Pictures

Score: 6.47

Hasbro

Score: 6.31

Dr. Martens

Score: 6.25

Jack Daniels

Score: 6.23

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Top Brand Affinities

Brand	Category	Score
Jameson		16.90
Fred Perry		16.57
Barstool Sports		10.50
NHL		9.84
Dr Pepper		9.34
Guinness		8.88
Gillette		7.76
Volcom		6.48
Columbia Pictures		6.47
Hasbro		6.31
Dr. Martens		6.25
Jack Daniels		6.23
Hot Topic		6.18
Kickstarter		5.83
Pilsner Urquell		5.79
Walgreens		5.76
Bud Light		5.59
Coors		5.06
Harley-Davidson		4.94
Fallout		4.72
Carhartt		4.35
Margaritaville		4.18
Dunkin' Donuts		4.10
Verizon		4.03
Star Wars		4.03
PetSmart		3.93
Vans		3.77
Busch		3.69
Cadillac		3.67
Heinz		3.67
Monster Beverage		3.62
Budweiser		3.62
NFL		3.54
WWE		3.51
Jeep		3.51
Mortal Kombat		3.44
Martini		3.22
AMC		3.17
The Witcher		3.02
Spotify Music		2.98
Showtime		2.94
Comedy Central		2.93
NBC		2.89
Lego		2.88
Lollapalooza		2.85
Warner Bros		2.76
Hot Wheels		2.71
Snoopy And The Peanuts Gang		2.70
LEGOLAND		2.69
Paramount Pictures		2.46