Dread Mar-I Brand Affinity ranks highest Movistar at 14.90% . Very Strong. Score DMDB 56.31% | Fanbase 56.89%

Dread Mar-I — rock artist from AR.

Dread Mar-I, born Mariano Javier Castro in January 1978 in Quequén, Argentina, is a successful Argentine reggae singer, songwriter, and bandleader. His music…

Dread Mar-I

Established

Country: AR | Gender: male | Artist ID: 11e81bc6-a1dc-4a52-8e21-a0369fe50396

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Genres

rockargentine rockrock en espanolalternativelatin alternativereggaereggaeargentine reggaeroots reggaereggae fusion

Influential: 56.31% Fanbase: 56.89% Trending: 56.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 14.90% • Very Strong

As of 2025-09-09

7,986,883

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.31% | Fanbase 56.89% | Trending 56.03% | CAREER STAGE: MID_LEVEL

Biography

Dread Mar-I, born Mariano Javier Castro in January 1978 in Quequén, Argentina, is a successful Argentine reggae singer, songwriter, and bandleader. His music blends deep roots reggae with lovers rock, drawing inspiration from artists like Bob Marley. Dread's musical journey began in his youth, and after honing his skills, he gained recognition as the lead singer of the Reggae Messengers before embarking on a solo career.

In 2006, Sony/BMG signed Dread Mar-I and reissued his debut album, "Jah Guia," across Latin America, leading to unexpected commercial success. Over the years, he continued to release albums, collaborate with renowned artists like Luciano, and tour internationally, solidifying his reputation as a prominent figure in the reggae scene. Celebrating his tenth anniversary in 2016, Dread Mar-I held a charitable show in Buenos Aires and released "10 Anos," a multimedia package that showcased his growth and artistry.

Report Date: 2025-09-09

Dread Mar-I reliably reaches 18-24 & 25-34 audiences in COLOMBIA, MEXICO, ARGENTINA. The base is heavily male (61%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (219,055 avg views per post); Instagram layers on depth and replies. The audience sits near Movistar, Cafecito, Suavecito, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dread Mar-I score 0.22% — Low bucket.

Brand: MovistarBrand: CafecitoBrand: Suavecito

Followers:7,986,883

Engagements:17,337

Rate:0.2%

Posts:1,880

Avg Likes:17,175

Avg Comments:533

Avg Views:223,543

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,986,883 · Engagements 17,337 · Rate 0.2% Posts 1,880 · Views 223,543 · Avg Likes 17,175 · Avg Comments 533 · Avg Views 223,543	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 35-44: 6% 13-17: 6%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	COLOMBIA (18%) MEXICO (18%) ARGENTINA (17%) PERU (7%) CHILE (7%)	Top regions: COLOMBIA (18%), MEXICO (18%), ARGENTINA (17%)
Platform Engagement	Instagram: 14,325 avg likes/post · Tiktok: 4,488 avg views/post · Youtube: 219,055 avg views/post	Best reach: Youtube 219,055 avg views; best engagement: Instagram 14,325 avg likes

Top Brand Affinities

Movistar

Score: 14.90

Cafecito

Score: 9.66

Suavecito

Score: 7.44

VidaSana

Score: 4.86

Campari

Score: 3.58

Lollapalooza

Score: 2.61

FIFA

Score: 2.03

shein

Score: 1.84

Heineken

Score: 1.79

SheInside

Score: 1.77

Peugeot

Score: 1.77

Transformers

Score: 1.58

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Top Brand Affinities

Brand	Category	Score
Movistar		14.90
Cafecito		9.66
Suavecito		7.44
VidaSana		4.86
Campari		3.58
Lollapalooza		2.61
FIFA		2.03
shein		1.84
Heineken		1.79
SheInside		1.77
Peugeot		1.77
Transformers		1.58
Fiat		1.45
Los Angeles Lakers		1.43
GoPro		1.40
Spotify Music		1.38
Target		1.35
Pixar		1.32
musical.ly		1.27
Renault		1.27
Pepsi		1.25
Huawei		1.23
Oakley		1.17
SoundCloud		1.15
FashionNova		1.09
Pokemon Go		1.08
PlayStation		1.08
Yamaha		1.07
Lamborghini		1.05
Chevrolet		1.03
L'Oréal Paris		1.03
NFL		1.01
Red Bull		1.01
Anastasia Beverly Hills		0.98
Coca-Cola		0.95
DC Entertainment		0.93
Pandora		0.90
Netflix		0.90
NBA		0.89
Honda		0.88
Volkswagen		0.87
National Geographic		0.86
Adidas		0.85
Ford		0.84
Puma		0.79
Nikon		0.76
HBO		0.76
McDonald's		0.74
Tiffany & Co		0.73
Suzuki		0.72