Drake Milligan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
270,058
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-12-07 19:52:17 UTC
Biography
Recently releasing his EP "Jukebox Songs," the artist is set to make a splash on the music scene with his new tracks. In addition to his upcoming appearance on the America's Got Talent spin-off show, Fantasy League, he will also join Cody Johnson on a U.S. arena tour in 2024. With a dynamic stage presence and a growing list of accomplishments, this talented musician is poised for even greater success in the country music world.
Drake Milligan builds repeat engagement among 45-64 & 25-34 audiences throughout UNITED STATES, CANADA, PHILIPPINES. With a heavily male (60%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (67,550 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Ariat, Sherri Hill, Houston Livestock Show and Rodeo point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 270,058 · Engagements 8,564 · Rate 3.2% Posts 890 · Views 0 · Avg Likes 8,564 · Avg Comments 468 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 27% 25-34: 27% 18-24: 23% 35-44: 19% |
Largest: 45-64 (27%); next: 25-34 (27%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (49%) CANADA (6%) PHILIPPINES (5%) UNITED KINGDOM (5%) AUSTRALIA (3%) |
Top regions: UNITED STATES (49%), CANADA (6%), PHILIPPINES (5%) |
| Platform Engagement | Tiktok: 67,550 avg views/post · Youtube: 30,141 avg views/post | Best reach: Tiktok 67,550 avg views; best engagement: Tiktok 3,738 avg likes |
Top Brand Affinities
Ariat
Sherri Hill
Houston Livestock Show and Rodeo
Scotiabank
Kohl's
Margaritaville
Free People
NBC
Verizon
Kroger
Chick-fil-A
Busch
| Brand | Category | Score |
|---|---|---|
| Ariat | 22.93 | |
| Sherri Hill | 21.39 | |
| Houston Livestock Show and Rodeo | 17.15 | |
| Scotiabank | 12.87 | |
| Kohl's | 11.86 | |
| Margaritaville | 9.81 | |
| Free People | 8.97 | |
| NBC | 8.82 | |
| Verizon | 8.38 | |
| Kroger | 7.93 | |
| Chick-fil-A | 7.10 | |
| Busch | 6.19 | |
| American Eagle | 5.94 | |
| Hot Topic | 5.85 | |
| iHeartRadio Music Awards | 5.78 | |
| Cadillac | 5.62 | |
| Tim Hortons | 5.62 | |
| Coors | 5.44 | |
| Target | 5.09 | |
| Carhartt | 4.95 | |
| Paramount Pictures | 4.94 | |
| Steve Madden | 4.85 | |
| Bud Light | 4.64 | |
| Taco Bell | 4.57 | |
| Walmart | 4.20 | |
| NORDSTROM | 4.01 | |
| AMC | 3.93 | |
| OLD NAVY | 3.91 | |
| Gillette | 3.91 | |
| FedEx | 3.86 | |
| Holden | 3.79 | |
| shein | 3.35 | |
| Lululemon Athletica | 3.32 | |
| PetSmart | 3.25 | |
| Sunnies Studios | 3.21 | |
| MTV | 3.18 | |
| Nickelodeon | 3.09 | |
| Urban Outfitters | 3.00 | |
| Universal | 2.88 | |
| Coachella | 2.82 | |
| CBS | 2.79 | |
| Pixar | 2.77 | |
| ESPN | 2.77 | |
| Emporium | 2.74 | |
| SheInside | 2.70 | |
| NHL | 2.68 | |
| Bentley | 2.67 | |
| Columbia Pictures | 2.64 | |
| Forever 21 | 2.63 | |
| Philips | 2.59 |
Official Profiles
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LoginArtist: Drake Milligan
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Top 10 Songs Played Today
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Total Streams (2025-05-25)
Total: 1,226,836
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,094,096 | 89.18% |
| [+] |
Pandora |
132,740 | 10.82% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-07 03:00 UTC | C2C Berlin 2026 | Uber Eats Music Hall | Berlin, Germany | — |
| 2026-03-13 23:15 UTC | Country 2 Country Festival 2026 | Indigo At The O2 | London, United Kingdom | songkick.com songkick.com songkick.com songkick.com axs-uk.sjv.io c2c-countrytocountry.com c2c-countrytocountry.com c2c-countrytocountry.com axs-uk.sjv.io c2c-countrytocountry.com lnk.to axs-uk.sjv.io c2c-countrytocountry.com axs-uk.sjv.io lnk.to axs-uk.sjv.io c2c-countrytocountry.com axs-uk.sjv.io songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com |
| 2026-03-13 23:30 UTC | C2C Country to Country - Glasgow 2026 | OVO Hydro | Glasgow, United Kingdom | — |
| 2026-03-16 02:00 UTC | C2C Country to Country - Belfast 2026 | The SSE Arena, Belfast | Belfast, United Kingdom | — |
