Dr. Zeus Brand Affinity ranks highest Sabyasachi Mukherjee at 17.71% . Very Strong. Score DMDB 58.23% | Fanbase 45.36%

Dr. Zeus — pop artist from IN.

Dr Zeus, a British music producer and composer from Birmingham, UK, made his solo album debut with "Highlife" in 2000, which included the track "Gwandian Da…

Dr. Zeus

Established

Country: IN | Gender: male | Artist ID: 11e81bba-8feb-8b70-a7af-a0369fe50396

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Genres

popdesi poppunjabi pophip-hop & rapdesi hip hoppunjabi hip hopasianbhangraothersworldwidemiddle easternsufi

Influential: 58.23% Fanbase: 45.36% Trending: 64.67%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 17.71% • Very Strong

As of 2025-09-09

296,057

Social Media Followers

As of 2025-09-09

01:23:53

Hours Airplay

As of 2025-09-09

Scores

Score: DMDB 58.23% | Fanbase 45.36% | Trending 64.67% | CAREER STAGE: MID_LEVEL

Biography

Dr Zeus, a British music producer and composer from Birmingham, UK, made his solo album debut with "Highlife" in 2000, which included the track "Gwandian Da Dhol." Following the success of his second album, "Unda Da Influence," released in 2003 featuring the track "Kangna," Zeus continued to produce hits such as "Don't Be Shy" and "Agg Ka Duriya." In 2011, he released "Zindabaad" and collaborated on the successful album "Judaa" with singer Amrinder Gill. Zeus also produced a remix album featuring vocals from the late Nasrat Feteh Ali Khan, winning the best single award at the Brit Asia TV Music Awards for "Jugni Ji."

In subsequent years, Zeus achieved further success with tracks like "Sarkara," which broke a BBC Asian Network record in 2014, and "Inch," a hit collaboration with Zora Randhawa in 2015. His 2018 album, "Global Injection," featured Snoop Dogg, and in 2019, Dr Zeus established his own label, DEEZEE Music.

Report Date: 2025-09-09

Dr. Zeus engages 25-34 & 18-24 audiences with repeatable results in INDIA, PAKISTAN, UNITED KINGDOM. The fan base skews heavily male (86%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (8,226 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Sabyasachi Mukherjee, Mahindra, Maruti, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dr. Zeus score 2.78% — Strong bucket.

Brand: Sabyasachi MukherjeeBrand: MahindraBrand: Maruti

Followers:296,057

Engagements:8,226

Rate:2.8%

Posts:1,702

Avg Likes:8,226

Avg Comments:66

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 296,057 · Engagements 8,226 · Rate 2.8% Posts 1,702 · Views 0 · Avg Likes 8,226 · Avg Comments 66 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 58% 18-24: 28% 35-44: 11% 13-17: 3%	Largest: 25-34 (58%); next: 18-24 (28%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	INDIA (75%) PAKISTAN (7%) UNITED KINGDOM (4%) UNITED STATES (3%) CANADA (3%)	Top regions: INDIA (75%), PAKISTAN (7%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 8,226 avg likes/post	best engagement: Instagram 8,226 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 17.71

Mahindra

Score: 8.96

Maruti

Score: 6.88

Tim Hortons

Score: 6.57

Pioneer

Score: 6.21

Bajaj

Score: 5.29

Superdry

Score: 4.37

Emporium

Score: 4.19

Genesis

Score: 3.94

Beats Electronics

Score: 3.63

G-shock

Score: 3.60

MTV

Score: 3.57

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Top Brand Affinities

Brand	Category	Score
Sabyasachi Mukherjee		17.71
Mahindra		8.96
Maruti		6.88
Tim Hortons		6.57
Pioneer		6.21
Bajaj		5.29
Superdry		4.37
Emporium		4.19
Genesis		3.94
Beats Electronics		3.63
G-shock		3.60
MTV		3.57
Ray-Ban		3.06
musical.ly		3.03
TOM FORD		3.00
Armani		2.65
Jaguar		2.54
KFC		2.34
Rolls-Royce		2.27
A Game of Tones		2.25
Land Rover		2.10
Timberland		2.08
Nokia		2.03
Under Armour		2.01
SoundCloud		1.98
FashionNova		1.98
Snapseed		1.92
Rolex		1.92
Ducati		1.91
Grand Theft Auto		1.88
Louis Vuitton		1.87
Travelgram		1.87
BBC		1.86
Nikon		1.85
Gucci		1.80
Zara		1.77
WWE		1.73
Hyundai		1.72
Lacoste		1.68
Polo Ralph Lauren		1.68
Lamborghini		1.67
National Geographic		1.66
KTM		1.63
Bentley		1.60
Puma		1.44
Harley-Davidson		1.42
Tommy Hilfiger		1.35
Canon		1.32
Levi's		1.32
UFC		1.31