DPR LIVE Brand Affinity ranks highest GENTLE MONSTER at 25.31% . Very Strong. Score DMDB 63.20% | Fanbase 58.29%

DPR LIVE — pop artist from KR.

DPR Live, born Hong Da-bin in Seoul and raised partly in Guam, is a Korean rapper and singer known for blending melodic rap, pop, and psychedelic influences.…

DPR LIVE

Recognizable

Country: KR | Gender: male | Artist ID: 11e81bc1-f52e-b74e-8f85-a0369fe50396

Find Artist

Genres

popk-popr&b, funk & soulchill r&bkorean r&b

Influential: 63.20% Fanbase: 58.29% Trending: 65.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 25.31% • Very Strong

As of 2025-09-09

1,343,336

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.20% | Fanbase 58.29% | Trending 65.65% | CAREER STAGE: MAINSTREAM

Biography

DPR Live, born Hong Da-bin in Seoul and raised partly in Guam, is a Korean rapper and singer known for blending melodic rap, pop, and psychedelic influences. He gained recognition with his debut EP, Coming to You Live, in early 2017, which reached the Top 15 on the Billboard World Albums chart and charted in Korea. Following his first full-length album, Is Anybody Out There?, which peaked at number five in Korea in 2020, DPR Live continued his success with the EP Iite Cool, reaching number four in Korea in 2021.

After completing his mandatory military service in South Korea, DPR Live decided to forgo college and focus on his music career. He made his debut in 2015 with "Till I Die" and collaborated with artists like Punchnello before releasing his breakthrough EP, Coming to You Live. Subsequent releases, including the EP Her, further solidified his presence in the music scene. With a series of successful singles and albums, DPR Live has established himself as a prominent figure in the Korean music industry.

Report Date: 2025-09-09

DPR LIVE draws 18-24 & 25-34 audiences and holds attention in SOUTH KOREA, UNITED STATES, MEXICO. The skew is heavily female (74%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 5,025 avg views per post, with Instagram sustaining the conversation. Audience adjacency to GENTLE MONSTER, Style Nanda, Glossier makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DPR LIVE score 11.57% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Style NandaBrand: Glossier

Followers:1,343,336

Engagements:155,367

Rate:11.6%

Posts:276

Avg Likes:155,265

Avg Comments:734

Avg Views:5,025

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,343,336 · Engagements 155,367 · Rate 11.6% Posts 276 · Views 5,025 · Avg Likes 155,265 · Avg Comments 734 · Avg Views 5,025	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 20% 13-17: 9% 35-44: 2%	Largest: 18-24 (68%); next: 25-34 (20%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	SOUTH KOREA (25%) UNITED STATES (20%) MEXICO (10%) BRAZIL (8%) PHILIPPINES (7%)	Top regions: SOUTH KOREA (25%), UNITED STATES (20%), MEXICO (10%)
Platform Engagement	Instagram: 154,753 avg likes/post · Tiktok: 5,025 avg views/post	Best reach: Tiktok 5,025 avg views; best engagement: Instagram 154,753 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 25.31

Style Nanda

Score: 11.52

Glossier

Score: 10.11

Vivienne Westwood

Score: 8.93

Stone Island

Score: 8.29

Maison Margiela

Score: 7.42

Stüssy

Score: 7.24

Coach

Score: 5.25

Dr. Martens

Score: 5.09

Innisfree

Score: 5.04

Urban Outfitters

Score: 3.70

Carhartt

Score: 3.64

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		25.31
Style Nanda		11.52
Glossier		10.11
Vivienne Westwood		8.93
Stone Island		8.29
Maison Margiela		7.42
Stüssy		7.24
Coach		5.25
Dr. Martens		5.09
Innisfree		5.04
Urban Outfitters		3.70
Carhartt		3.64
Kodak		3.60
Bershka		3.22
Fila		3.00
Balenciaga		2.98
ASOS		2.83
Supreme		2.73
Lollapalooza		2.63
UNIQLO		2.58
Converse		2.53
SoundCloud		2.37
Forever 21		2.34
Fenty beauty		2.31
Polaroid		2.24
H&M		2.23
Tiffany		2.04
Fujifilm		2.03
Showtime		1.96
Vans		1.96
Fendi		1.91
Burberry		1.88
The North Face		1.87
Yves Saint Laurent		1.86
New Balance		1.84
shein		1.84
Sprite		1.82
Spotify Music		1.72
Hyundai		1.68
League of Legends		1.66
Coachella		1.65
Louis Vuitton		1.58
Airbnb		1.56
SheInside		1.55
Polo Ralph Lauren		1.53
Bellagio		1.50
Nike		1.50
Tiffany & Co		1.49
Lush		1.49
GIVENCHY		1.46