DMX

DMX — hip-hop & rap artist from US.

Earl Simmons, known professionally as DMX, rose to prominence in the late 1990s as a prominent figure in hardcore rap following the deaths of Tupac Shakur and…

Influence: 72.29% Fanbase: 67.69% Trending: 74.59% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 13.78% • Very Strong

As of 2025-10-01

4,589,500

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-07 00:48:53 UTC

Genres

hip-hop & raphip hoppop raprapgangster rapeast coast hip hophip-hop/raphardcore hip hopcontemporary hip hop

Biography

Earl Simmons, known professionally as DMX, rose to prominence in the late 1990s as a prominent figure in hardcore rap following the deaths of Tupac Shakur and the Notorious B.I.G. DMX's unique blend of commercial success and street credibility solidified his status as a distinctive personality in the genre. Born on December 18, 1970, in Baltimore, Maryland, he overcame a troubled childhood and legal issues to pursue a career in hip-hop, eventually signing with Def Jam and releasing his debut album, "It's Dark and Hell Is Hot," in 1998.

Throughout his career, DMX maintained a consistent presence on the music charts, with his first four albums debuting at number one. Despite facing legal challenges and personal struggles, he continued to release music and expand his artistic endeavors, including acting in films such as "Belly" and "Romeo Must Die." DMX's impact on the rap scene was undeniable, with his intense delivery and raw lyricism earning him a dedicated fan base. Despite setbacks, he remained a significant figure in the music industry, releasing albums and collaborating with various artists until his passing in 2021.

Top Brand Affinities

Report Date: 2025-10-01

DMX draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, NIGERIA. The skew is heavily male (79%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 88,250 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Akai, Amazon Music, New Era makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DMX score 0.83% — Low bucket.

Brand: AkaiBrand: Amazon MusicBrand: New Era

Followers:4,589,500

Engagements:37,974

Rate:0.8%

Posts:677

Avg Likes:37,293

Avg Comments:690

Avg Views:175,404

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,589,500 · Engagements 37,974 · Rate 0.8% Posts 677 · Views 175,404 · Avg Likes 37,293 · Avg Comments 690 · Avg Views 175,404	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 39% 35-44: 9% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (39%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (21%) BRAZIL (10%) NIGERIA (5%) UNITED KINGDOM (5%) GERMANY (4%)	Top regions: UNITED STATES (21%), BRAZIL (10%), NIGERIA (5%)
Platform Engagement	Instagram: 30,257 avg likes/post · Tiktok: 88,250 avg views/post · Youtube: 87,154 avg views/post	Best reach: Tiktok 88,250 avg views; best engagement: Instagram 30,257 avg likes

Top Brand Affinities

Akai

Score: 13.78

Amazon Music

Score: 11.25

New Era

Score: 9.89

Hennessy

Score: 9.42

Pro Tools

Score: 7.25

CNN

Score: 6.77

ESPN

Score: 6.51

Beats Electronics

Score: 6.36

FOX

Score: 6.26

Champion

Score: 6.14

SoundCloud

Score: 6.04

iHeartRadio Music Awards

Score: 5.82

Brand	Category	Score
Akai		13.78
Amazon Music		11.25
New Era		9.89
Hennessy		9.42
Pro Tools		7.25
CNN		6.77
ESPN		6.51
Beats Electronics		6.36
FOX		6.26
Champion		6.14
SoundCloud		6.04
iHeartRadio Music Awards		5.82
MTV		5.75
Sneakerhead		5.71
Maybach		5.69
Mortal Kombat		5.61
NBA		5.60
American Airlines		5.51
NFL		5.42
Los Angeles Lakers		4.92
Ableton		4.84
Need for Speed		4.52
Kodak		3.66
Uber		3.57
UFC		3.34
Spotify Music		3.17
Nickelodeon		3.15
Barber Shop Connect		3.12
Timberland		3.10
Stüssy		3.00
Versace		2.91
NBC		2.86
Columbia Pictures		2.79
Warner Bros		2.75
TOM FORD		2.62
WWE		2.56
Lacoste		2.54
Haima		2.53
Jack Daniels		2.52
Universal		2.51
Bentley		2.49
Monster Beverage		2.47
NHL		2.47
Dolce & Gabbana		2.37
Cadillac		2.37
Polo Ralph Lauren		2.34
Christian Louboutin		2.31
FashionNova		2.25
Walmart		2.23
Fila		2.21