Djo Brand Affinity ranks highest Glossier at 12.94% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Djo — pop artist from US.

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Born in 1980, she began her musical…

Djo

Recognizable

Country: US | Gender: male | Artist ID: 682ae7c8-5536-11e9-b44b-549f35141000

Find Artist

Genres

poppsychedelic poprockrockalternativealternativepov: indie

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 12.94% • Very Strong

As of 2025-09-09

3,578,401

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Recognizable

Biography

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Born in 1980, she began her musical journey at a young age, honing her skills in various genres before finding her niche in folk and Americana. Johnson released her latest album, The Crux, in 2021, showcasing her songwriting prowess and emotive vocals.

Over the years, Johnson has garnered a loyal fan base and critical acclaim for her authentic and heartfelt music. Her dedication to her craft and consistent output have solidified her reputation as a respected artist in the industry. With a discography that reflects her growth and evolution as a musician, Johnson continues to captivate audiences with her soulful performances and poignant lyrics.

Report Date: 2025-09-09

Djo builds repeat engagement among 18-24 & 25-34 audiences throughout FRANCE, BELGIUM, UNITED KINGDOM. With a heavily female (69%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (183,150 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Glossier, Lollapalooza, Brandy Melville point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Djo score 2.79% — Strong bucket.

Brand: GlossierBrand: LollapaloozaBrand: Brandy Melville

Followers:3,578,401

Engagements:99,675

Rate:2.8%

Posts:160

Avg Likes:98,624

Avg Comments:764

Avg Views:246,619

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,578,401 · Engagements 99,675 · Rate 2.8% Posts 160 · Views 246,619 · Avg Likes 98,624 · Avg Comments 764 · Avg Views 246,619	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 18% 13-17: 9% 35-44: 3%	Largest: 18-24 (68%); next: 25-34 (18%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	FRANCE (83%) BELGIUM (8%) UNITED KINGDOM (8%) BRAZIL (5%) MEXICO (5%)	Top regions: FRANCE (83%), BELGIUM (8%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 85,790 avg likes/post · Tiktok: 183,150 avg views/post · Youtube: 63,469 avg views/post	Best reach: Tiktok 183,150 avg views; best engagement: Instagram 85,790 avg likes

Top Brand Affinities

Glossier

Score: 12.94

Lollapalooza

Score: 11.18

Brandy Melville

Score: 10.63

Urban Outfitters

Score: 7.70

Verizon

Score: 7.44

Hot Topic

Score: 6.45

Dr. Martens

Score: 6.37

Walgreens

Score: 6.25

Coachella

Score: 5.15

Columbia Pictures

Score: 5.08

Free People

Score: 5.04

Kodak

Score: 4.31

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Top Brand Affinities

Brand	Category	Score
Glossier		12.94
Lollapalooza		11.18
Brandy Melville		10.63
Urban Outfitters		7.70
Verizon		7.44
Hot Topic		6.45
Dr. Martens		6.37
Walgreens		6.25
Coachella		5.15
Columbia Pictures		5.08
Free People		5.04
Kodak		4.31
Ableton		4.30
Gillette		4.25
Margaritaville		4.10
Chrysler		3.90
Polaroid		3.77
Philips		3.60
Spotify Music		3.53
Nickelodeon		3.45
American Eagle		3.45
Paramount Pictures		3.21
AMC		2.86
Busch		2.78
Sunnies Studios		2.71
Showtime		2.43
Emporium		2.41
Fujifilm		2.34
Topshop		2.33
ASOS		2.25
Target		2.24
Sprite		2.16
MTV		2.16
Walt Disney		2.09
Lush		2.09
Star Wars		2.07
Walmart		2.01
SoundCloud		1.99
Levi's		1.95
Snoopy And The Peanuts Gang		1.94
Pixar		1.94
Aperol		1.91
CBS Television Studios		1.86
Universal		1.86
Netflix		1.85
Warner Bros		1.82
Marvel		1.78
Marvel Entertainment		1.78
Pepsi		1.77
CBS		1.71