Djavan

Djavan — jazz & standards artist from BR.

Djavan entered the music scene at a young age, teaching himself guitar through magazines in his hometown of Maceió. By 18, he was performing at local dances…

Influence: 66.51% Fanbase: 60.31% Trending: 69.61% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 40.21% • Very Strong

As of 2025-09-09

4,450,595

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:49:16 UTC

Genres

jazz & standardsbossa novalatinmpbmusica alagoana

Biography

Djavan entered the music scene at a young age, teaching himself guitar through magazines in his hometown of Maceió. By 18, he was performing at local dances with his band, and at 23, he began singing at renowned clubs in Rio de Janeiro.

Within three years, Djavan composed over 60 songs, including "Fato Consumado," which secured 2nd place at the 1975 Festival Abertura. This success led to the release of his debut album, marking the start of a prolific career that established him as one of Brazil's prominent artists.

Throughout his career, Djavan collaborated with esteemed musicians such as Chico Buarque, Aldir Blanc, and Gilberto Gil, with his compositions being recorded by notable performers like Gal Costa, Maria Bethânia, Roberto Carlos, and Caetano Veloso. His innovative blend of rhythms, from samba to pop, jazz, blues, and ballads, has earned him international acclaim, with accolades from industry figures like Quincy Jones and collaborations with artists such as Stevie Wonder, Paco de Lucía, and Jorge Drexler. Djavan's artistic versatility and poetic essence have garnered him numerous awards, including four Latin Grammys, over his 45-year career.

Top Brand Affinities

Report Date: 2025-09-09

Djavan keeps 25-34 & 18-24 audiences engaged throughout BRAZIL, PORTUGAL, ARGENTINA. The composition is heavily male (55%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 12,600 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with OSGEMEOS, Pernambucanas, Lojas Renner supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Djavan score 0.60% — Low bucket.

Brand: OSGEMEOSBrand: PernambucanasBrand: Lojas Renner

Followers:4,450,595

Engagements:26,502

Rate:0.6%

Posts:4,943

Avg Likes:26,354

Avg Comments:372

Avg Views:13,237

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,450,595 · Engagements 26,502 · Rate 0.6% Posts 4,943 · Views 13,237 · Avg Likes 26,354 · Avg Comments 372 · Avg Views 13,237	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 34% 35-44: 17% 45-64: 9%	Largest: 25-34 (37%); next: 18-24 (34%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	BRAZIL (91%) PORTUGAL (2%) ARGENTINA (1%) ANGOLA (1%) UNITED STATES (1%)	Top regions: BRAZIL (91%), PORTUGAL (2%), ARGENTINA (1%)
Platform Engagement	Instagram: 24,816 avg likes/post · Tiktok: 12,600 avg views/post · Youtube: 637 avg views/post	Best reach: Tiktok 12,600 avg views; best engagement: Instagram 24,816 avg likes

Top Brand Affinities

OSGEMEOS

Score: 40.21

Pernambucanas

Score: 36.46

Lojas Renner

Score: 25.42

Banco Bradesco

Score: 15.23

Riachuelo

Score: 14.78

Itaipava

Score: 14.38

AstraZeneca

Score: 13.08

Xerox

Score: 8.26

Boticario

Score: 7.92

Rapha

Score: 7.18

Havaianas

Score: 6.27

Amstel

Score: 6.17

Brand	Category	Score
OSGEMEOS		40.21
Pernambucanas		36.46
Lojas Renner		25.42
Banco Bradesco		15.23
Riachuelo		14.78
Itaipava		14.38
AstraZeneca		13.08
Xerox		8.26
Boticario		7.92
Rapha		7.18
Havaianas		6.27
Amstel		6.17
Moda Praia		6.16
Pfizer		5.66
Catupiry		4.94
Iberostar Hotels & Resorts		4.29
Avon		4.02
Heineken		3.94
Lollapalooza		2.81
Mary Kay		2.63
Tupperware Brands		2.47
Spotify Music		2.39
Budweiser		2.31
Pantone Inc		2.27
Carrefour		1.92
Renault		1.60
musical.ly		1.50
Guess		1.34
Pixar		1.28
Netflix		1.26
UFC		1.24
DC Entertainment		1.15
Nutella		1.11
Airbnb		1.09
Coca-Cola		0.99
Pandora		0.96
Yamaha		0.96
Los Angeles Lakers		0.96
Tommy Hilfiger		0.83
Chanel		0.82
Beats Electronics		0.71
HBO		0.71
Marvel Entertainment		0.70
Chevrolet		0.68
Adobe		0.67
Vans		0.67
Amazon		0.66
Walt Disney		0.65
MAC Cosmetics		0.62
GoPro		0.60