Djavan

Djavan

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bbb-06e2-7004-a5d1-a0369fe50396

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Genres

jazz & standardsbossa novalatinmpbmusica alagoana
Influential: 66.51% Fanbase: 60.31% Trending: 69.61%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 40.21% • Very Strong
As of 2025-09-09

4,450,595

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.51% | Fanbase 60.31% | Trending 69.61% | CAREER STAGE: MAINSTREAM

Biography

Djavan entered the music scene at a young age, teaching himself guitar through magazines in his hometown of Maceió. By 18, he was performing at local dances with his band, and at 23, he began singing at renowned clubs in Rio de Janeiro.

Within three years, Djavan composed over 60 songs, including "Fato Consumado," which secured 2nd place at the 1975 Festival Abertura. This success led to the release of his debut album, marking the start of a prolific career that established him as one of Brazil's prominent artists.

Throughout his career, Djavan collaborated with esteemed musicians such as Chico Buarque, Aldir Blanc, and Gilberto Gil, with his compositions being recorded by notable performers like Gal Costa, Maria Bethânia, Roberto Carlos, and Caetano Veloso. His innovative blend of rhythms, from samba to pop, jazz, blues, and ballads, has earned him international acclaim, with accolades from industry figures like Quincy Jones and collaborations with artists such as Stevie Wonder, Paco de Lucía, and Jorge Drexler. Djavan's artistic versatility and poetic essence have garnered him numerous awards, including four Latin Grammys, over his 45-year career.
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Djavan Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Djavan keeps 25-34 & 18-24 audiences engaged throughout BRAZIL, PORTUGAL, ARGENTINA. The composition is heavily male (55%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 12,600 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with OSGEMEOS, Pernambucanas, Lojas Renner supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Djavan score 0.60%Low bucket.
Brand: OSGEMEOSBrand: PernambucanasBrand: Lojas Renner
Followers:4,450,595
Engagements:26,502
Rate:0.6%
Posts:4,943
Views:13,237
Avg Likes:26,354
Avg Comments:372
Avg Views:13,237

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,450,595 · Engagements 26,502 · Rate 0.6%
Posts 4,943 · Views 13,237 · Avg Likes 26,354 · Avg Comments 372 · Avg Views 13,237
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 34%
35-44: 17%
45-64: 9%
Largest: 25-34 (37%); next: 18-24 (34%)
Gender Split Female: 45%
Male: 55%
Non-binary/Other: 0%
Skews male (55%)
Top Countries BRAZIL (91%)
PORTUGAL (2%)
ARGENTINA (1%)
ANGOLA (1%)
UNITED STATES (1%)
Top regions: BRAZIL (91%), PORTUGAL (2%), ARGENTINA (1%)
Platform Engagement Instagram: 24,816 avg likes/post · Tiktok: 12,600 avg views/post · Youtube: 637 avg views/post Best reach: Tiktok 12,600 avg views; best engagement: Instagram 24,816 avg likes

Top Brand Affinities

OSGEMEOS
Score: 40.21
Pernambucanas
Score: 36.46
Lojas Renner
Score: 25.42
Banco Bradesco
Score: 15.23
Riachuelo
Score: 14.78
Itaipava
Score: 14.38
AstraZeneca
Score: 13.08
Xerox
Score: 8.26
Boticario
Score: 7.92
Rapha
Score: 7.18
Havaianas
Score: 6.27
Amstel
Score: 6.17
Brand Category Score
OSGEMEOS 40.21
Pernambucanas 36.46
Lojas Renner 25.42
Banco Bradesco 15.23
Riachuelo 14.78
Itaipava 14.38
AstraZeneca 13.08
Xerox 8.26
Boticario 7.92
Rapha 7.18
Havaianas 6.27
Amstel 6.17
Moda Praia 6.16
Pfizer 5.66
Catupiry 4.94
Iberostar Hotels & Resorts 4.29
Avon 4.02
Heineken 3.94
Lollapalooza 2.81
Mary Kay 2.63
Tupperware Brands 2.47
Spotify Music 2.39
Budweiser 2.31
Pantone Inc 2.27
Carrefour 1.92
Renault 1.60
musical.ly 1.50
Guess 1.34
Pixar 1.28
Netflix 1.26
UFC 1.24
DC Entertainment 1.15
Nutella 1.11
Airbnb 1.09
Coca-Cola 0.99
Pandora 0.96
Yamaha 0.96
Los Angeles Lakers 0.96
Tommy Hilfiger 0.83
Chanel 0.82
Beats Electronics 0.71
HBO 0.71
Marvel Entertainment 0.70
Chevrolet 0.68
Adobe 0.67
Vans 0.67
Amazon 0.66
Walt Disney 0.65
MAC Cosmetics 0.62
GoPro 0.60

Official Profiles

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Artist: Djavan

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Djavan today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-09)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-08)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
PlatformLatest
Popularity Change (%)
Platform2025-09-072025-09-08Change
Streaming Audience Growth
Platform2025-09-072025-09-08Change
Radio Airplay Change (min)
Song2025-09-072025-09-08Change
Streams & Royalties
Metric2025-09-072025-09-08Change
Streams00+0
Royalties$0.00$0.00+0.00

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.