
Djavan
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
4,450,595
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Within three years, Djavan composed over 60 songs, including "Fato Consumado," which secured 2nd place at the 1975 Festival Abertura. This success led to the release of his debut album, marking the start of a prolific career that established him as one of Brazil's prominent artists.
Throughout his career, Djavan collaborated with esteemed musicians such as Chico Buarque, Aldir Blanc, and Gilberto Gil, with his compositions being recorded by notable performers like Gal Costa, Maria Bethânia, Roberto Carlos, and Caetano Veloso. His innovative blend of rhythms, from samba to pop, jazz, blues, and ballads, has earned him international acclaim, with accolades from industry figures like Quincy Jones and collaborations with artists such as Stevie Wonder, Paco de Lucía, and Jorge Drexler. Djavan's artistic versatility and poetic essence have garnered him numerous awards, including four Latin Grammys, over his 45-year career.
Djavan keeps 25-34 & 18-24 audiences engaged throughout BRAZIL, PORTUGAL, ARGENTINA. The composition is heavily male (55%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 12,600 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with OSGEMEOS, Pernambucanas, Lojas Renner supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 4,450,595 · Engagements 26,502 · Rate 0.6% Posts 4,943 · Views 13,237 · Avg Likes 26,354 · Avg Comments 372 · Avg Views 13,237 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 37% 18-24: 34% 35-44: 17% 45-64: 9% |
Largest: 25-34 (37%); next: 18-24 (34%) |
Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
Top Countries |
BRAZIL (91%) PORTUGAL (2%) ARGENTINA (1%) ANGOLA (1%) UNITED STATES (1%) |
Top regions: BRAZIL (91%), PORTUGAL (2%), ARGENTINA (1%) |
Platform Engagement | Instagram: 24,816 avg likes/post · Tiktok: 12,600 avg views/post · Youtube: 637 avg views/post | Best reach: Tiktok 12,600 avg views; best engagement: Instagram 24,816 avg likes |
Top Brand Affinities
OSGEMEOS
Pernambucanas
Lojas Renner
Banco Bradesco
Riachuelo
Itaipava
AstraZeneca
Xerox
Boticario
Rapha
Havaianas
Amstel
Brand | Category | Score |
---|---|---|
OSGEMEOS | 40.21 | |
Pernambucanas | 36.46 | |
Lojas Renner | 25.42 | |
Banco Bradesco | 15.23 | |
Riachuelo | 14.78 | |
Itaipava | 14.38 | |
AstraZeneca | 13.08 | |
Xerox | 8.26 | |
Boticario | 7.92 | |
Rapha | 7.18 | |
Havaianas | 6.27 | |
Amstel | 6.17 | |
Moda Praia | 6.16 | |
Pfizer | 5.66 | |
Catupiry | 4.94 | |
Iberostar Hotels & Resorts | 4.29 | |
Avon | 4.02 | |
Heineken | 3.94 | |
Lollapalooza | 2.81 | |
Mary Kay | 2.63 | |
Tupperware Brands | 2.47 | |
Spotify Music | 2.39 | |
Budweiser | 2.31 | |
Pantone Inc | 2.27 | |
Carrefour | 1.92 | |
Renault | 1.60 | |
musical.ly | 1.50 | |
Guess | 1.34 | |
Pixar | 1.28 | |
Netflix | 1.26 | |
UFC | 1.24 | |
DC Entertainment | 1.15 | |
Nutella | 1.11 | |
Airbnb | 1.09 | |
Coca-Cola | 0.99 | |
Pandora | 0.96 | |
Yamaha | 0.96 | |
Los Angeles Lakers | 0.96 | |
Tommy Hilfiger | 0.83 | |
Chanel | 0.82 | |
Beats Electronics | 0.71 | |
HBO | 0.71 | |
Marvel Entertainment | 0.70 | |
Chevrolet | 0.68 | |
Adobe | 0.67 | |
Vans | 0.67 | |
Amazon | 0.66 | |
Walt Disney | 0.65 | |
MAC Cosmetics | 0.62 | |
GoPro | 0.60 |
Official Profiles
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LoginArtist: Djavan
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Streams & Royalties
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Streams | 0 | 0 | +0 |
Royalties | $0.00 | $0.00 | +0.00 |