DJ Snake

DJ Snake — pop artist from FR.

DJ Snake, born William Grigahcine in 1986, is a French-Algerian producer known for his diverse range in electronic dance music. Keeping a low profile, he is…

Influence: 78.69% Fanbase: 80.63% Trending: 77.72% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 19.66% • Very Strong

As of 2025-10-01

39,126,671

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:33:26 UTC

Genres

popdance poppopmainstream popelectronicedmpop dancedanceelectronic

Biography

DJ Snake, born William Grigahcine in 1986, is a French-Algerian producer known for his diverse range in electronic dance music. Keeping a low profile, he is recognized for his precision-tooled snares, vivid vocal samples, and intricate sound design. Rising from his roots as a graffiti artist and hip-hop DJ in Paris, DJ Snake gained international recognition with hits like "Turn Down for What" in 2013 and "Lean On" in collaboration with Major Lazer and MØ in 2015. His 2016 debut album, Encore, showcased his ability to push boundaries and collaborate with artists such as Justin Bieber and Niniola. With a distinct approach to music production, DJ Snake's style spans from trap to tropical house, showcasing his versatility and unique sound. Despite his reserved nature, his impact on the electronic music scene is undeniable, with a string of successful releases that have solidified his place in the industry.

Top Brand Affinities

Report Date: 2025-10-01

DJ Snake performs best with fans in the 18-24 range, concentrated in INDIA, UNITED STATES, BRAZIL. Audience composition is heavily male (68%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 317,100 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Accor Hotels, Pioneer, Tomorrowland, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, DJ Snake is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DJ Snake score 0.83% — Low bucket.

Brand: Accor HotelsBrand: PioneerBrand: Tomorrowland

Followers:39,126,671

Engagements:324,142

Rate:0.8%

Posts:629

Avg Likes:322,553

Avg Comments:1,257

Avg Views:346,356

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,126,671 · Engagements 324,142 · Rate 0.8% Posts 629 · Views 346,356 · Avg Likes 322,553 · Avg Comments 1,257 · Avg Views 346,356	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 30% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (30%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	INDIA (25%) UNITED STATES (8%) BRAZIL (5%) BANGLADESH (5%) FRANCE (4%)	Top regions: INDIA (25%), UNITED STATES (8%), BRAZIL (5%)
Platform Engagement	Instagram: 303,112 avg likes/post · Tiktok: 317,100 avg views/post · Youtube: 29,256 avg views/post	Best reach: Tiktok 317,100 avg views; best engagement: Instagram 303,112 avg likes

Top Brand Affinities

Accor Hotels

Score: 19.66

Pioneer

Score: 14.91

Tomorrowland

Score: 9.70

Ableton

Score: 6.14

SoundCloud

Score: 4.43

Lacoste

Score: 4.26

Pull&Bear

Score: 4.26

Lollapalooza

Score: 4.06

BALMAIN

Score: 3.94

Mahindra

Score: 3.28

Christian Louboutin

Score: 3.24

Stradivarius

Score: 3.08

Brand	Category	Score
Accor Hotels		19.66
Pioneer		14.91
Tomorrowland		9.70
Ableton		6.14
SoundCloud		4.43
Lacoste		4.26
Pull&Bear		4.26
Lollapalooza		4.06
BALMAIN		3.94
Mahindra		3.28
Christian Louboutin		3.24
Stradivarius		3.08
MTV		2.99
Beats Electronics		2.81
Bershka		2.58
KENZO		2.52
Rolls-Royce		2.44
KTM		2.34
Fendi		2.29
Timberland		2.28
Gymshark		2.24
Garnier		2.16
Levi's		2.07
Coachella		2.04
Dolce & Gabbana		2.01
GIVENCHY		2.00
Puma		2.00
A Game of Tones		2.00
Warner Bros		1.99
UFC		1.98
NBA		1.95
musical.ly		1.94
FIFA		1.92
Petronas		1.90
Spotify Music		1.90
Guess		1.87
Hermès		1.79
Transformers		1.79
Snapseed		1.78
Bugatti		1.73
Jaguar		1.72
Red Bull		1.67
Lamborghini		1.66
Calvin Klein		1.62
Sneakerhead		1.60
Sony		1.60
Ferrari		1.58
Balenciaga		1.56
The North Face		1.54
Ray-Ban		1.50