DJ Khaled

DJ Khaled — pop artist from US.

Khaled Mohamed Khaled, known as DJ Khaled, established himself as a prominent figure in rap music after years of dedication in the industry. From the late…

Influence: 82.61% Fanbase: 79.59% Trending: 84.12% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Champion • 7.42% • Very Strong

As of 2025-10-01

59,480,252

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-01 00:21:53 UTC

Genres

poppophip-hop & raphip hoppop raprapsouthern hip hoptrapmiami hip hophip-hop/rap

Biography

Khaled Mohamed Khaled, known as DJ Khaled, established himself as a prominent figure in rap music after years of dedication in the industry. From the late 2000s to the 2010s, he released nine successful albums, with multiple singles reaching high positions on the Billboard rap chart. Collaborating with renowned artists like Rick Ross, Drake, and Jay-Z, Khaled's albums were characterized by energetic rap hits that resonated with audiences.

Born to Palestinian immigrants, Khaled honed his DJ skills in New Orleans and Orlando before making a name for himself in Miami's music scene. Through his work at a local radio station and connections with artists like Birdman and Lil Wayne, Khaled gradually built his reputation and released a series of commercially successful albums, featuring hit singles that showcased his talent for assembling star-studded collaborations.

Top Brand Affinities

Report Date: 2025-10-01

DJ Khaled commands interest from 18-24 & 25-34 audiences in UNITED STATES, INDIA, BRAZIL. With a heavily male (65%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (370,974 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Champion, Cartier, Volcom points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DJ Khaled score 0.05% — Low bucket.

Brand: ChampionBrand: CartierBrand: Volcom

Followers:59,480,252

Engagements:30,265

Rate:0.1%

Posts:44,191

Avg Likes:29,595

Avg Comments:852

Avg Views:400,874

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 59,480,252 · Engagements 30,265 · Rate 0.1% Posts 44,191 · Views 400,874 · Avg Likes 29,595 · Avg Comments 852 · Avg Views 400,874	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 8% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (28%) INDIA (9%) BRAZIL (7%) FRANCE (3%) PHILIPPINES (3%)	Top regions: UNITED STATES (28%), INDIA (9%), BRAZIL (7%)
Platform Engagement	Instagram: 20,613 avg likes/post · Tiktok: 29,900 avg views/post · Youtube: 370,974 avg views/post	Best reach: Youtube 370,974 avg views; best engagement: Instagram 20,613 avg likes

Top Brand Affinities

Champion

Score: 7.42

Cartier

Score: 6.03

Volcom

Score: 5.42

Hennessy

Score: 5.14

MTV

Score: 5.07

Timberland

Score: 4.57

NHL

Score: 4.52

SoundCloud

Score: 4.16

NBA

Score: 4.06

Moncler

Score: 3.92

Kodak

Score: 3.81

CNN

Score: 3.71

Brand	Category	Score
Champion		7.42
Cartier		6.03
Volcom		5.42
Hennessy		5.14
MTV		5.07
Timberland		4.57
NHL		4.52
SoundCloud		4.16
NBA		4.06
Moncler		3.92
Kodak		3.81
CNN		3.71
FashionNova		3.64
Los Angeles Lakers		3.37
Lululemon Athletica		3.15
Beats Electronics		3.09
Versace		3.09
NFL		3.06
BALMAIN		2.94
Under Armour		2.91
Sneakerhead		2.88
Balenciaga		2.78
ESPN		2.77
Supreme		2.55
Gucci		2.45
Dolce & Gabbana		2.41
Lacoste		2.39
Carrefour		2.27
Carhartt		2.24
Budweiser		2.21
Oakley		2.21
Sprite		2.11
Christian Louboutin		2.10
Louis Vuitton		2.06
Lollapalooza		2.05
Rolls-Royce		2.02
shein		1.91
Fendi		1.90
Spotify Music		1.90
Gymshark		1.90
Forever 21		1.89
Mercedes-Benz		1.82
Hermès		1.81
FOREX		1.80
Yves Saint Laurent		1.77
Fenty beauty		1.76
Rolex		1.76
Walmart		1.71
Bugatti		1.71
Puma		1.68