DJ Drama

DJ Drama

Country: US | Gender: male

Influence: 63.89% Fanbase: 53.17% Trending: 69.25% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

382,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 05:48:43 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapdirty south rapgangster raphip-hop/rapphilly rapcontemporary hip hop

Biography

Born Tyree Simmons in 1978 in Philadelphia, Pennsylvania, DJ Drama rose to prominence in the early 2000s as a producer, DJ, and tastemaker in the hip-hop scene. He gained recognition for his work with artists such as T.I., Lil Wayne, and Lil Uzi Vert, and his mixtape series, including Gangsta Grillz, became legendary in hip-hop circles. Drama's career evolved from selling mixtapes in college to working as an A&R agent for Atlantic Records and co-founding the Generation Now label with Don Cannon.

Attending Clark Atlanta University in Atlanta, Drama honed his DJ skills and released mixtapes that catered to the growing demand for Southern rap. His collaborations with top-tier rappers and successful studio albums, such as Third Power and Quality Street Music, solidified his reputation as a key figure in the music industry. Throughout his career, Drama remained dedicated to discovering and promoting new talent, exemplified by his signings of artists like Lil Uzi Vert to Generation Now.

DJ Drama Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

DJ Drama reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is heavily male (63%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 689 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist DJ Drama score 0.01%Low bucket.
Followers:382,000
Engagements:27
Rate:0.0%
Posts:101
Views:689
Avg Likes:26
Avg Comments:2
Avg Views:689

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 382,000 · Engagements 27 · Rate 0.0%
Posts 101 · Views 689 · Avg Likes 26 · Avg Comments 2 · Avg Views 689
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 42%
35-44: 9%
13-17: 4%
Largest: 18-24 (43%); next: 25-34 (42%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries UNITED STATES (64%)
BRAZIL (5%)
UNITED KINGDOM (3%)
FRANCE (2%)
CANADA (2%)
Top regions: UNITED STATES (64%), BRAZIL (5%), UNITED KINGDOM (3%)
Platform Engagement Youtube: 689 avg views/post Best reach: Youtube 689 avg views; best engagement: Youtube 26 avg likes

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: DJ Drama

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-25 04:00 UTC DJ Drama, Felix da Housecat Shed, The Salt Shed (Indoors) Chicago, United States
2026-01-27 03:00 UTC DJ Drama St. Andrew's Hall Detroit, United States
2026-01-30 03:00 UTC DJ Drama Brooklyn Paramount New York, United States
2026-01-31 06:00 UTC DJ Drama 9:30 Club Washington, United States
2026-02-07 03:00 UTC DJ Drama Stubb's Waller Creek Amphitheater Austin, United States
2026-02-08 03:00 UTC DJ Drama Echo Lounge & Music Hall Dallas, United States
2026-02-28 04:00 UTC DJ Drama Mission Ballroom Denver, United States
2026-03-07 04:00 UTC DJ Drama Fox Theater Oakland, United States
2026-03-08 03:00 UTC DJ Drama The Wiltern Los Angeles, United States

Trending Artist