DJ Drama

DJ Drama — hip-hop & rap artist from US.

Born Tyree Simmons in 1978 in Philadelphia, Pennsylvania, DJ Drama rose to prominence in the early 2000s as a producer, DJ, and tastemaker in the hip-hop…

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc8-3745-b758-8d37-a0369fe50396

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Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapdirty south rapgangster raphip-hop/rapphilly rapcontemporary hip hop

Influential: 63.89% Fanbase: 53.17% Trending: 69.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-09

382,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.89% | Fanbase 53.17% | Trending 69.25% | CAREER STAGE: MAINSTREAM

Biography

Born Tyree Simmons in 1978 in Philadelphia, Pennsylvania, DJ Drama rose to prominence in the early 2000s as a producer, DJ, and tastemaker in the hip-hop scene. He gained recognition for his work with artists such as T.I., Lil Wayne, and Lil Uzi Vert, and his mixtape series, including Gangsta Grillz, became legendary in hip-hop circles. Drama's career evolved from selling mixtapes in college to working as an A&R agent for Atlantic Records and co-founding the Generation Now label with Don Cannon.

Attending Clark Atlanta University in Atlanta, Drama honed his DJ skills and released mixtapes that catered to the growing demand for Southern rap. His collaborations with top-tier rappers and successful studio albums, such as Third Power and Quality Street Music, solidified his reputation as a key figure in the music industry. Throughout his career, Drama remained dedicated to discovering and promoting new talent, exemplified by his signings of artists like Lil Uzi Vert to Generation Now.

Report Date: 2025-09-09

DJ Drama reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic tilt is heavily male (63%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 689 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DJ Drama score 0.01% — Low bucket.

Followers:382,000

Engagements:27

Rate:0.0%

Posts:101

Avg Likes:26

Avg Comments:2

Avg Views:689

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 382,000 · Engagements 27 · Rate 0.0% Posts 101 · Views 689 · Avg Likes 26 · Avg Comments 2 · Avg Views 689	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 42% 35-44: 9% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (42%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (64%) BRAZIL (5%) UNITED KINGDOM (3%) FRANCE (2%) CANADA (2%)	Top regions: UNITED STATES (64%), BRAZIL (5%), UNITED KINGDOM (3%)
Platform Engagement	Youtube: 689 avg views/post	Best reach: Youtube 689 avg views; best engagement: Youtube 26 avg likes