Divine Brand Affinity ranks highest Mahindra at 10.91% . Very Strong. Score DMDB 62.47% | Fanbase 59.70%

Divine — pop artist from IN.

DIVINE is a prominent figure in the Indian hip-hop scene, known for his honest Hindi rap and fiery verses. His hit singles like ‘Kohinoor’ and ‘Meri Gully…

Divine

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bc8-fd7b-0d60-afe8-a0369fe50396

Find Artist

Genres

popdesi popfijian pophip-hop & rapdesi hip hophindi hip hophip-hop/rapdesi trapcontemporary hip hophip hopspiritualschristian

Influential: 62.47% Fanbase: 59.70% Trending: 63.85%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 10.91% • Very Strong

As of 2025-09-09

10,196,881

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.47% | Fanbase 59.70% | Trending 63.85% | CAREER STAGE: MAINSTREAM

Biography

DIVINE is a prominent figure in the Indian hip-hop scene, known for his honest Hindi rap and fiery verses. His hit singles like ‘Kohinoor’ and ‘Meri Gully Mein’ have contributed to the rise of the ‘gully rap’ movement. His music draws inspiration from his life in Mumbai and has garnered awards and accolades.

Aside from his music career, DIVINE has ventured into entrepreneurship with Gully Gang Entertainment, which includes a record label and talent management. In 2019, he released his debut album ‘Kohinoor’ in collaboration with Nas’ label, Mass Appeal, receiving widespread acclaim and dominating the Indian audio streaming charts.

Report Date: 2025-09-09

Divine indexes high with fans in the 18-24 range in INDIA, PAKISTAN, BANGLADESH. The skew is heavily male (90%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 7,301,611 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Mahindra, Pioneer, Bajaj, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Divine when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Divine score 3.52% — Very Strong bucket.

Brand: MahindraBrand: PioneerBrand: Bajaj

Followers:10,196,881

Engagements:358,747

Rate:3.5%

Posts:310

Avg Likes:444,019

Avg Comments:9,934

Avg Views:7,307,303

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,196,881 · Engagements 358,747 · Rate 3.5% Posts 310 · Views 7,307,303 · Avg Likes 444,019 · Avg Comments 9,934 · Avg Views 7,307,303	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 28% 13-17: 7% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (28%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	INDIA (86%) PAKISTAN (4%) BANGLADESH (3%) NEPAL (3%) UNITED STATES (2%)	Top regions: INDIA (86%), PAKISTAN (4%), BANGLADESH (3%)
Platform Engagement	Instagram: 153,844 avg likes/post · Tiktok: 5,692 avg views/post · Youtube: 7,301,611 avg views/post	Best reach: Youtube 7,301,611 avg views; best engagement: Youtube 289,930 avg likes

Top Brand Affinities

Mahindra

Score: 10.91

Pioneer

Score: 8.24

Bajaj

Score: 8.00

Maruti

Score: 6.32

G-shock

Score: 6.31

Snapseed

Score: 6.10

Superdry

Score: 4.83

KTM

Score: 4.60

Genesis

Score: 4.33

Beats Electronics

Score: 3.81

musical.ly

Score: 3.47

MTV

Score: 3.32

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Top Brand Affinities

Brand	Category	Score
Mahindra		10.91
Pioneer		8.24
Bajaj		8.00
Maruti		6.32
G-shock		6.31
Snapseed		6.10
Superdry		4.83
KTM		4.60
Genesis		4.33
Beats Electronics		3.81
musical.ly		3.47
MTV		3.32
Travelgram		3.32
Puma		3.11
H&M		3.10
Levi's		3.02
Nikon		2.94
Canon		2.84
Ray-Ban		2.69
A Game of Tones		2.61
Burger King		2.40
Tomorrowland		2.34
National Geographic		2.33
Sneakerhead		2.23
Adobe		2.20
FashionNova		2.15
Hyundai		2.02
SheInside		2.02
Red Bull		1.98
Ducati		1.93
Harley-Davidson		1.92
Xiaomi		1.92
Zara		1.89
Yamaha		1.89
Suzuki		1.86
shein		1.85
Sony		1.84
SoundCloud		1.75
Gymshark		1.74
Calvin Klein		1.71
Jaguar		1.67
Supreme		1.61
KFC		1.60
Grand Theft Auto		1.58
Marvel Entertainment		1.57
GoPro		1.55
Tommy Hilfiger		1.52
Nike		1.38
Apple		1.30
Converse		1.25