Divididos Brand Affinity ranks highest Ampeg at 36.22% . Very Strong. Score DMDB 56.08% | Fanbase 43.86%

Divididos — rock artist from AR.

Divididos, an Argentine musical group founded in 1988 by Ricardo Mollo and Diego Arnedo, is known for its contributions to Spanish rock music and exploration…

Divididos

Established

Country: AR | Gender: male | Artist ID: 11e81bca-dca7-0088-82a9-a0369fe50396

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Genres

rockargentine rocklatin rockrock en espanolrockrock nacionalhard rockalternativelatin alternativereggaeska argentino

Influential: 56.08% Fanbase: 43.86% Trending: 62.19%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 36.22% • Very Strong

As of 2025-09-09

1,079,519

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.08% | Fanbase 43.86% | Trending 62.19% | CAREER STAGE: MID_LEVEL

Biography

Divididos, an Argentine musical group founded in 1988 by Ricardo Mollo and Diego Arnedo, is known for its contributions to Spanish rock music and exploration of local styles like folklore. With Catriel Ciavarella on drums, the band celebrated its 35th anniversary on May 13, 2023, with a show at Estadio de Vélez Sarsfield, captured on the album "Divididos en Vélez - Agradecer y Seguir."

Throughout their career, Divididos has released nine studio albums and numerous live recordings. In 2018, they re-recorded their debut album "40 Dibujos Ahí En El Piso" as "Haciendo Cosas Raras," showcasing new sounds and versions of their early songs. Their latest single, "San Saltarín," released from their upcoming album, earned the Gardel Award for Best Rock Song in 2024. Ricardo Mollo and Diego Arnedo were previously members of the iconic 80s alternative rock band Sumo, led by Luca Prodan.

Report Date: 2025-09-09

Divididos is a clear fit for 25-34 & 18-24 audiences with strength across ARGENTINA, URUGUAY, CHILE. The audience is heavily male (72%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (60,891 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, Akg, Alpargatas, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Divididos score 1.39% — Moderate bucket.

Brand: AmpegBrand: AkgBrand: Alpargatas

Followers:1,079,519

Engagements:14,983

Rate:1.4%

Posts:1,619

Avg Likes:14,893

Avg Comments:329

Avg Views:60,891

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,079,519 · Engagements 14,983 · Rate 1.4% Posts 1,619 · Views 60,891 · Avg Likes 14,893 · Avg Comments 329 · Avg Views 60,891	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 31% 35-44: 18% 45-64: 8%	Largest: 25-34 (41%); next: 18-24 (31%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	ARGENTINA (82%) URUGUAY (3%) CHILE (3%) SPAIN (3%) UNITED STATES (1%)	Top regions: ARGENTINA (82%), URUGUAY (3%), CHILE (3%)
Platform Engagement	Instagram: 13,173 avg likes/post · Youtube: 60,891 avg views/post	Best reach: Youtube 60,891 avg views; best engagement: Instagram 13,173 avg likes

Top Brand Affinities

Ampeg

Score: 36.22

Akg

Score: 15.58

Alpargatas

Score: 13.88

Movistar

Score: 11.76

Lollapalooza

Score: 9.26

Cafecito

Score: 7.88

Riachuelo

Score: 7.67

Pro Tools

Score: 7.48

Campari

Score: 6.83

DeLorean Motor Company

Score: 6.26

Suavecito

Score: 5.87

Spotify Music

Score: 4.50

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Top Brand Affinities

Brand	Category	Score
Ampeg		36.22
Akg		15.58
Alpargatas		13.88
Movistar		11.76
Lollapalooza		9.26
Cafecito		7.88
Riachuelo		7.67
Pro Tools		7.48
Campari		6.83
DeLorean Motor Company		6.26
Suavecito		5.87
Spotify Music		4.50
MasterCard Incorporated		4.36
Ableton		4.35
musical.ly		3.41
Pringles		3.10
VidaSana		2.96
Jack Daniels		2.62
Lamborghini		2.35
Peugeot		2.21
Warner Bros		2.11
Fiat		2.10
Kodak		2.08
Citroen		2.03
Heineken		1.98
Yamaha		1.81
Nikon		1.65
Renault		1.50
Guess		1.38
HBO		1.35
Star Wars		1.27
FIFA		1.26
GoPro		1.20
Chevrolet		1.16
DC Entertainment		1.11
Netflix		1.09
Pixar		1.05
Beats Electronics		0.96
Ford		0.95
Toyota		0.94
Harley-Davidson		0.91
SoundCloud		0.91
National Geographic		0.88
Marvel		0.87
Sony		0.87
Volkswagen		0.82
Adobe		0.78
Suzuki		0.76
Polaroid		0.75
Honda		0.71