Disclosure

Disclosure — pop artist from GB.

Disclosure, a successful production duo known for their pop-oriented blend of house, garage, dubstep, and bass, consists of English siblings Guy and Howard…

Influence: 75.55% Fanbase: 73.56% Trending: 76.54% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 45.13% • Very Strong

As of 2025-10-01

3,055,732

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:35:15 UTC

Genres

poppopelectronicelectronichousedanceuk dance

Biography

Disclosure, a successful production duo known for their pop-oriented blend of house, garage, dubstep, and bass, consists of English siblings Guy and Howard Lawrence. Emerging in 2010, they quickly gained recognition for their meticulously crafted pop songs, highlighted by the global hit "Latch" featuring Sam Smith in 2012. Their chart-topping albums Settle (2013) and Caracal (2015) further solidified their position in the music industry, showcasing collaborations with artists such as AlunaGeorge, Eliza Doolittle, Mary J. Blige, and the Weeknd.

Raised in Reigate, Surrey, England, Guy and Howard Lawrence, children of musicians, honed their musical skills and diverse influences, delving into genres like hip-hop, house, and underground club music. Their independent releases in the early 2010s led to a breakthrough with "Latch," propelling them to mainstream success and critical acclaim. Over the years, Disclosure continued to evolve their sound, collaborating with renowned artists and releasing albums like Energy (2020) and Alchemy (2023), which showcased their versatility in genres like funky house and garage. Their consistent output and distinctive style have earned them multiple Grammy nominations and a dedicated fan base.

Top Brand Affinities

Report Date: 2025-10-01

Disclosure indexes high with fans in the 18-24 range in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is male-leaning (53%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 16,700 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward MOOG, Akai, Mixcloud, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Disclosure when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Disclosure score 0.35% — Low bucket.

Brand: MOOGBrand: AkaiBrand: Mixcloud

Followers:3,055,732

Engagements:10,556

Rate:0.3%

Posts:813

Avg Likes:10,370

Avg Comments:184

Avg Views:23,324

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,055,732 · Engagements 10,556 · Rate 0.3% Posts 813 · Views 23,324 · Avg Likes 10,370 · Avg Comments 184 · Avg Views 23,324	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 6% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (19%) BRAZIL (9%) UNITED KINGDOM (8%) MEXICO (8%) ROMANIA (3%)	Top regions: UNITED STATES (19%), BRAZIL (9%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 8,745 avg likes/post · Tiktok: 16,700 avg views/post · Youtube: 6,624 avg views/post	Best reach: Tiktok 16,700 avg views; best engagement: Instagram 8,745 avg likes

Top Brand Affinities

MOOG

Score: 45.13

Akai

Score: 29.83

Mixcloud

Score: 22.43

Pro Tools

Score: 16.47

Sennheiser

Score: 16.13

Ableton

Score: 15.51

Pioneer

Score: 14.69

Trancefamily

Score: 12.27

Amazon Music

Score: 12.21

Coachella

Score: 9.12

Coors

Score: 8.50

Lollapalooza

Score: 8.37

Brand	Category	Score
MOOG		45.13
Akai		29.83
Mixcloud		22.43
Pro Tools		16.47
Sennheiser		16.13
Ableton		15.51
Pioneer		14.69
Trancefamily		12.27
Amazon Music		12.21
Coachella		9.12
Coors		8.50
Lollapalooza		8.37
Tomorrowland		7.34
Tate Modern		6.81
SoundCloud		5.88
Free People		5.25
ASOS		3.99
Beats Electronics		3.91
Guinness		3.75
Topshop		3.47
Urban Outfitters		3.31
Dr. Martens		3.19
Spotify Music		3.18
Leica		3.16
Summit Entertainment		3.15
Stüssy		3.00
MTV		2.88
Showtime		2.86
Carhartt		2.72
Polaroid		2.70
Aperol		2.69
Heineken		2.68
Lush		2.68
The North Face		2.48
Bellagio		2.44
NBC		2.42
Baileys		2.28
Vans		2.16
Fenty beauty		2.15
Lululemon Athletica		2.14
Tesco		2.14
Crocs		2.12
Red Bull		2.10
HBO		2.09
Sunnies Studios		2.09
Paramount Pictures		2.06
Vogue		2.05
Kodak		2.03
The Olympic Games		2.03
Budweiser		1.97