Disclosure

Disclosure

Superstar

Country: GB | Artist ID: 11e81bc6-90bd-662a-9fd6-a0369fe50396

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Genres

poppopelectronicelectronichousedanceuk dance
Influential: 75.55% Fanbase: 73.56% Trending: 76.54%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 29.73% • Very Strong
As of 2025-09-09

3,047,584

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.55% | Fanbase 73.56% | Trending 76.54% | CAREER STAGE: SUPERSTAR

Biography

Disclosure, a successful production duo known for their pop-oriented blend of house, garage, dubstep, and bass, consists of English siblings Guy and Howard Lawrence. Emerging in 2010, they quickly gained recognition for their meticulously crafted pop songs, highlighted by the global hit "Latch" featuring Sam Smith in 2012. Their chart-topping albums Settle (2013) and Caracal (2015) further solidified their position in the music industry, showcasing collaborations with artists such as AlunaGeorge, Eliza Doolittle, Mary J. Blige, and the Weeknd.

Raised in Reigate, Surrey, England, Guy and Howard Lawrence, children of musicians, honed their musical skills and diverse influences, delving into genres like hip-hop, house, and underground club music. Their independent releases in the early 2010s led to a breakthrough with "Latch," propelling them to mainstream success and critical acclaim. Over the years, Disclosure continued to evolve their sound, collaborating with renowned artists and releasing albums like Energy (2020) and Alchemy (2023), which showcased their versatility in genres like funky house and garage. Their consistent output and distinctive style have earned them multiple Grammy nominations and a dedicated fan base.
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Disclosure Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Disclosure indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is male-leaning (53%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 18,550 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Akai, Mixcloud, Pro Tools, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Disclosure when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Disclosure score 0.34%Low bucket.
Brand: AkaiBrand: MixcloudBrand: Pro Tools
Followers:3,047,584
Engagements:10,395
Rate:0.3%
Posts:787
Views:25,485
Avg Likes:10,283
Avg Comments:186
Avg Views:25,485

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,047,584 · Engagements 10,395 · Rate 0.3%
Posts 787 · Views 25,485 · Avg Likes 10,283 · Avg Comments 186 · Avg Views 25,485
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 34%
35-44: 6%
13-17: 5%
Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split Female: 47%
Male: 53%
Non-binary/Other: 0%
Skews male (53%)
Top Countries UNITED STATES (22%)
UNITED KINGDOM (8%)
BRAZIL (7%)
MEXICO (6%)
FRANCE (4%)
Top regions: UNITED STATES (22%), UNITED KINGDOM (8%), BRAZIL (7%)
Platform Engagement Instagram: 9,260 avg likes/post · Tiktok: 18,550 avg views/post · Youtube: 6,935 avg views/post Best reach: Tiktok 18,550 avg views; best engagement: Instagram 9,260 avg likes

Top Brand Affinities

Akai
Score: 29.73
Mixcloud
Score: 24.69
Pro Tools
Score: 16.32
MOOG
Score: 16.20
Pioneer
Score: 16.15
Sennheiser
Score: 16.10
Trancefamily
Score: 15.99
Ableton
Score: 15.70
Amazon Music
Score: 11.96
Coachella
Score: 8.67
Coors
Score: 8.51
Tomorrowland
Score: 8.00
Brand Category Score
Akai 29.73
Mixcloud 24.69
Pro Tools 16.32
MOOG 16.20
Pioneer 16.15
Sennheiser 16.10
Trancefamily 15.99
Ableton 15.70
Amazon Music 11.96
Coachella 8.67
Coors 8.51
Tomorrowland 8.00
Lollapalooza 7.68
SoundCloud 5.85
Free People 5.17
Lululemon Athletica 4.21
Stüssy 4.12
Summit Entertainment 3.71
Carhartt 3.64
Oculus 3.55
Sunnies Studios 3.54
Beats Electronics 3.45
Showtime 3.36
Guinness 3.16
Leica 3.14
Spotify Music 3.05
ASOS 2.99
Urban Outfitters 2.93
Aperol 2.73
Lush 2.73
Bellagio 2.70
Topshop 2.60
Dr. Martens 2.58
BBC 2.49
Baileys 2.48
MTV 2.47
Martini 2.46
Tinder 2.41
Garnier 2.38
Polaroid 2.37
TOM FORD 2.36
Budweiser 2.20
Tesco 2.19
Vans 2.19
Fujifilm 2.15
Airbnb 2.08
Kodak 2.00
Paramount Pictures 1.97
AMC 1.95
Warner Bros 1.91

Official Profiles

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Artist: Disclosure

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Disclosure today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-09)

Platform%
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Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
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Artist Ranking, Popularity and Social Media Influence measured accurately with AI.