
Disclosure
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
3,047,584
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Raised in Reigate, Surrey, England, Guy and Howard Lawrence, children of musicians, honed their musical skills and diverse influences, delving into genres like hip-hop, house, and underground club music. Their independent releases in the early 2010s led to a breakthrough with "Latch," propelling them to mainstream success and critical acclaim. Over the years, Disclosure continued to evolve their sound, collaborating with renowned artists and releasing albums like Energy (2020) and Alchemy (2023), which showcased their versatility in genres like funky house and garage. Their consistent output and distinctive style have earned them multiple Grammy nominations and a dedicated fan base.
Disclosure indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is male-leaning (53%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 18,550 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Akai, Mixcloud, Pro Tools, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Disclosure when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 3,047,584 · Engagements 10,395 · Rate 0.3% Posts 787 · Views 25,485 · Avg Likes 10,283 · Avg Comments 186 · Avg Views 25,485 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 53% 25-34: 34% 35-44: 6% 13-17: 5% |
Largest: 18-24 (53%); next: 25-34 (34%) |
Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
Top Countries |
UNITED STATES (22%) UNITED KINGDOM (8%) BRAZIL (7%) MEXICO (6%) FRANCE (4%) |
Top regions: UNITED STATES (22%), UNITED KINGDOM (8%), BRAZIL (7%) |
Platform Engagement | Instagram: 9,260 avg likes/post · Tiktok: 18,550 avg views/post · Youtube: 6,935 avg views/post | Best reach: Tiktok 18,550 avg views; best engagement: Instagram 9,260 avg likes |
Top Brand Affinities
Akai
Mixcloud
Pro Tools
MOOG
Pioneer
Sennheiser
Trancefamily
Ableton
Amazon Music
Coachella
Coors
Tomorrowland
Brand | Category | Score |
---|---|---|
Akai | 29.73 | |
Mixcloud | 24.69 | |
Pro Tools | 16.32 | |
MOOG | 16.20 | |
Pioneer | 16.15 | |
Sennheiser | 16.10 | |
Trancefamily | 15.99 | |
Ableton | 15.70 | |
Amazon Music | 11.96 | |
Coachella | 8.67 | |
Coors | 8.51 | |
Tomorrowland | 8.00 | |
Lollapalooza | 7.68 | |
SoundCloud | 5.85 | |
Free People | 5.17 | |
Lululemon Athletica | 4.21 | |
Stüssy | 4.12 | |
Summit Entertainment | 3.71 | |
Carhartt | 3.64 | |
Oculus | 3.55 | |
Sunnies Studios | 3.54 | |
Beats Electronics | 3.45 | |
Showtime | 3.36 | |
Guinness | 3.16 | |
Leica | 3.14 | |
Spotify Music | 3.05 | |
ASOS | 2.99 | |
Urban Outfitters | 2.93 | |
Aperol | 2.73 | |
Lush | 2.73 | |
Bellagio | 2.70 | |
Topshop | 2.60 | |
Dr. Martens | 2.58 | |
BBC | 2.49 | |
Baileys | 2.48 | |
MTV | 2.47 | |
Martini | 2.46 | |
Tinder | 2.41 | |
Garnier | 2.38 | |
Polaroid | 2.37 | |
TOM FORD | 2.36 | |
Budweiser | 2.20 | |
Tesco | 2.19 | |
Vans | 2.19 | |
Fujifilm | 2.15 | |
Airbnb | 2.08 | |
Kodak | 2.00 | |
Paramount Pictures | 1.97 | |
AMC | 1.95 | |
Warner Bros | 1.91 |
Official Profiles
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LoginArtist: Disclosure
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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