Dire Straits

Dire Straits — rock artist from GB.

Dire Straits, led by guitarist/vocalist Mark Knopfler, emerged in the late '70s with a sound influenced by blues-rock, jazz, and country. Their sixth album,…

Influence: 75.92% Fanbase: 68.18% Trending: 79.79% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Marshall • 29.71% • Very Strong

As of 2025-10-01

3,074,423

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:33:13 UTC

Genres

rockrockalbum rocksoft rockclassic rockmellow goldpop rockblues rock

Biography

Dire Straits, led by guitarist/vocalist Mark Knopfler, emerged in the late '70s with a sound influenced by blues-rock, jazz, and country. Their sixth album, Brothers in Arms, released in the mid-'80s, became an international success, propelled by hits like "Money for Nothing." Despite initial stardom, the band's popularity waned over time, with a significant gap between album releases.

Mark Knopfler, born August 12, 1949, founded Dire Straits in 1977 with his brother David and bassist John Illsley. The band gained fame with their debut album and hits like "Sultans of Swing." Over the years, Dire Straits released several successful albums, including Communique and Love Over Gold. Knopfler's diverse musical ventures outside the band led to the group's intermittent activity and eventual disbandment in the '90s.

Top Brand Affinities

Report Date: 2025-10-01

Dire Straits indexes high with fans in the 25-34 range in BRAZIL, UNITED STATES, UNITED KINGDOM. The skew is heavily male (79%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 55,346 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Marshall, Lancia, Amazon Music, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Dire Straits when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dire Straits score 0.35% — Low bucket.

Brand: MarshallBrand: LanciaBrand: Amazon Music

Followers:3,074,423

Engagements:10,786

Rate:0.4%

Posts:897

Avg Likes:10,151

Avg Comments:155

Avg Views:107,896

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,074,423 · Engagements 10,786 · Rate 0.4% Posts 897 · Views 107,896 · Avg Likes 10,151 · Avg Comments 155 · Avg Views 107,896	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 23% 35-44: 22% 45-64: 20%	Largest: 25-34 (33%); next: 18-24 (23%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	BRAZIL (25%) UNITED STATES (13%) UNITED KINGDOM (5%) SPAIN (5%) ITALY (4%)	Top regions: BRAZIL (25%), UNITED STATES (13%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 4,795 avg likes/post · Tiktok: 52,550 avg views/post · Youtube: 55,346 avg views/post	Best reach: Youtube 55,346 avg views; best engagement: Instagram 4,795 avg likes

Top Brand Affinities

Marshall

Score: 29.71

Lancia

Score: 13.83

Amazon Music

Score: 7.56

DeLorean Motor Company

Score: 7.00

Pirelli

Score: 5.54

MTV

Score: 4.39

Columbia Pictures

Score: 3.79

Leica

Score: 3.67

Citroen

Score: 3.28

Omega

Score: 3.15

Spotify Music

Score: 3.00

Lollapalooza

Score: 2.98

Brand	Category	Score
Marshall		29.71
Lancia		13.83
Amazon Music		7.56
DeLorean Motor Company		7.00
Pirelli		5.54
MTV		4.39
Columbia Pictures		3.79
Leica		3.67
Citroen		3.28
Omega		3.15
Spotify Music		3.00
Lollapalooza		2.98
Hot Wheels		2.89
Jaguar		2.86
Alfa Romeo		2.83
Boeing		2.81
Warner Bros		2.80
Aston Martin		2.74
Paramount Pictures		2.63
Guinness		2.48
Matrix		2.46
Monster Beverage		2.42
Heineken		2.37
Renault		2.25
Rolls-Royce		2.20
Jack Daniels		2.20
Pixar		2.12
Harley-Davidson		2.12
Nickelodeon		2.08
Yamaha		2.06
BBC		2.06
Cadillac		2.01
Fiat		1.93
Star Wars		1.90
Chrysler		1.89
Ferrari		1.88
Peugeot		1.86
Kodak		1.84
Lacoste		1.81
Budweiser		1.72
Scion		1.71
HBO		1.69
Ray-Ban		1.68
musical.ly		1.61
Volvo		1.61
McLaren		1.61
Porsche		1.59
Suzuki		1.52
Mitsubishi Motors		1.50
KTM		1.48