Dire Straits Brand Affinity ranks highest Lancia at 13.85% . Very Strong. Score DMDB 75.92% | Fanbase 68.18%

Dire Straits — rock artist from GB.

Dire Straits, led by guitarist/vocalist Mark Knopfler, emerged in the late '70s with a sound influenced by blues-rock, jazz, and country. Their sixth album,…

Dire Straits

Superstar

Country: GB | Artist ID: 11e81bc0-4e19-7c10-99f1-a0369fe50396

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Genres

rockrockalbum rocksoft rockclassic rockmellow goldpop rockblues rock

Influential: 75.92% Fanbase: 68.18% Trending: 79.79%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lancia • 13.85% • Very Strong

As of 2025-09-09

3,034,412

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.92% | Fanbase 68.18% | Trending 79.79% | CAREER STAGE: SUPERSTAR

Biography

Dire Straits, led by guitarist/vocalist Mark Knopfler, emerged in the late '70s with a sound influenced by blues-rock, jazz, and country. Their sixth album, Brothers in Arms, released in the mid-'80s, became an international success, propelled by hits like "Money for Nothing." Despite initial stardom, the band's popularity waned over time, with a significant gap between album releases.

Mark Knopfler, born August 12, 1949, founded Dire Straits in 1977 with his brother David and bassist John Illsley. The band gained fame with their debut album and hits like "Sultans of Swing." Over the years, Dire Straits released several successful albums, including Communique and Love Over Gold. Knopfler's diverse musical ventures outside the band led to the group's intermittent activity and eventual disbandment in the '90s.

Report Date: 2025-09-09

Dire Straits indexes high with fans in the 25-34 range in BRAZIL, UNITED STATES, ITALY. The skew is heavily male (79%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 66,200 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Lancia, Amazon Music, DeLorean Motor Company, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Dire Straits when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dire Straits score 0.45% — Low bucket.

Brand: LanciaBrand: Amazon MusicBrand: DeLorean Motor Company

Followers:3,034,412

Engagements:13,594

Rate:0.4%

Posts:883

Avg Likes:12,817

Avg Comments:140

Avg Views:115,581

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,034,412 · Engagements 13,594 · Rate 0.4% Posts 883 · Views 115,581 · Avg Likes 12,817 · Avg Comments 140 · Avg Views 115,581	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 31% 18-24: 24% 35-44: 22% 45-64: 20%	Largest: 25-34 (31%); next: 18-24 (24%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	BRAZIL (20%) UNITED STATES (13%) ITALY (7%) UNITED KINGDOM (5%) AUSTRALIA (4%)	Top regions: BRAZIL (20%), UNITED STATES (13%), ITALY (7%)
Platform Engagement	Instagram: 4,665 avg likes/post · Tiktok: 66,200 avg views/post · Youtube: 49,381 avg views/post	Best reach: Tiktok 66,200 avg views; best engagement: Tiktok 6,817 avg likes

Top Brand Affinities

Lancia

Score: 13.85

Amazon Music

Score: 7.41

DeLorean Motor Company

Score: 6.90

Pirelli

Score: 5.54

Boeing

Score: 3.98

MTV

Score: 3.75

Leica

Score: 3.65

Columbia Pictures

Score: 3.42

Alfa Romeo

Score: 3.37

Spotify Music

Score: 3.18

Omega

Score: 3.15

Heineken

Score: 3.12

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Top Brand Affinities

Brand	Category	Score
Lancia		13.85
Amazon Music		7.41
DeLorean Motor Company		6.90
Pirelli		5.54
Boeing		3.98
MTV		3.75
Leica		3.65
Columbia Pictures		3.42
Alfa Romeo		3.37
Spotify Music		3.18
Omega		3.15
Heineken		3.12
NBC		2.97
Hot Wheels		2.87
Aston Martin		2.86
Lollapalooza		2.80
Harley-Davidson		2.74
Peugeot		2.68
Jack Daniels		2.62
Citroen		2.62
BBC		2.61
Renault		2.51
Warner Bros		2.50
Fiat		2.39
Guinness		2.32
Matrix		2.30
Yamaha		2.27
Rolls-Royce		2.13
Jaguar		2.12
Kodak		2.11
Lego		2.09
Nickelodeon		2.07
Cadillac		1.99
Ferrari		1.88
Star Wars		1.87
Chrysler		1.87
Lacoste		1.81
Sony		1.74
Scion		1.71
Bugatti		1.70
McLaren		1.70
Paramount Pictures		1.68
Ray-Ban		1.66
Maserati		1.65
Nintendo		1.63
Volvo		1.61
Porsche		1.60
Ford		1.59
Ducati		1.57
Land Rover		1.56