Dionne Warwick Brand Affinity ranks highest David Yurman at 37.46% . Very Strong. Score DMDB 63.07% | Fanbase 49.61%

Dionne Warwick — pop artist from US.

Dionne Warwick, born Marie Dionne Warrick, emerged from a gospel music background to become a prominent pop singer in the early '60s. Her career took off when…

Dionne Warwick

Recognizable

Country: US | Gender: female | Artist ID: 11e81bbb-a34f-dda0-878c-a0369fe50396

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Genres

popadult standardsbrill building popr&b, funk & soulquiet stormr&b/soulsouldiscomotownrnbcontemporary r&bjazz & standardsloungevocal jazzrocksoft rockmellow gold

Influential: 63.07% Fanbase: 49.61% Trending: 69.80%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

David Yurman • 37.46% • Very Strong

As of 2025-09-09

709,766

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.07% | Fanbase 49.61% | Trending 69.80% | CAREER STAGE: MAINSTREAM

Biography

Dionne Warwick, born Marie Dionne Warrick, emerged from a gospel music background to become a prominent pop singer in the early '60s. Her career took off when she collaborated with songwriters Burt Bacharach and Hal David, producing hits like "Don't Make Me Over" and "Walk on By." Warwick's success continued with chart-topping singles like "(Theme From) Valley of the Dolls" and "Do You Know the Way to San José," earning her multiple Grammy Awards.

In the following years, Warwick faced challenges, including a legal dispute with Bacharach and David and a career slump. She later signed with Arista Records, achieving success with hits like "I'll Never Love This Way Again" and "Heartbreaker." Warwick's philanthropic efforts included the charity single "That's What Friends Are For," which raised awareness for AIDS. Despite fluctuating commercial success, Warwick continued to release albums, including a gospel record in 2008 and collaborations with various artists. Her enduring career in music spans over five decades, marked by her distinctive voice and timeless hits.

Report Date: 2025-09-09

Dionne Warwick speaks to 25-34 & 35-44 audiences with measurable traction in BRAZIL, UNITED STATES, PHILIPPINES. Composition is heavily male (58%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (103,400 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near David Yurman, Dancing with the Stars, Live Nation, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dionne Warwick score 0.86% — Low bucket.

Brand: David YurmanBrand: Dancing with the StarsBrand: Live Nation

Followers:709,766

Engagements:6,136

Rate:0.9%

Posts:146

Avg Likes:5,701

Avg Comments:188

Avg Views:112,193

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 709,766 · Engagements 6,136 · Rate 0.9% Posts 146 · Views 112,193 · Avg Likes 5,701 · Avg Comments 188 · Avg Views 112,193	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 35-44: 25% 18-24: 20% 45-64: 19%	Largest: 25-34 (33%); next: 35-44 (25%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	BRAZIL (24%) UNITED STATES (18%) PHILIPPINES (17%) ITALY (4%) INDONESIA (3%)	Top regions: BRAZIL (24%), UNITED STATES (18%), PHILIPPINES (17%)
Platform Engagement	Instagram: 411 avg likes/post · Tiktok: 103,400 avg views/post · Youtube: 8,793 avg views/post	Best reach: Tiktok 103,400 avg views; best engagement: Tiktok 5,099 avg likes

Top Brand Affinities

David Yurman

Score: 37.46

Dancing with the Stars

Score: 28.23

Live Nation

Score: 24.96

Warner Music

Score: 24.57

NBC

Score: 22.52

Amazon Music

Score: 19.74

Schwartz's

Score: 11.17

Banana Republic

Score: 10.58

Loewe

Score: 9.41

Banco Bradesco

Score: 9.20

KARL LAGERFELD

Score: 8.41

Xerox

Score: 8.04

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Top Brand Affinities

Brand	Category	Score
David Yurman		37.46
Dancing with the Stars		28.23
Live Nation		24.96
Warner Music		24.57
NBC		22.52
Amazon Music		19.74
Schwartz's		11.17
Banana Republic		10.58
Loewe		9.41
Banco Bradesco		9.20
KARL LAGERFELD		8.41
Xerox		8.04
FOX		7.64
Riachuelo		7.24
Barbie		7.15
TOM FORD		7.02
iHeartRadio Music Awards		6.75
Paramount Pictures		6.71
United Colors of Benetton		6.58
CNN		6.34
Itaipava		6.25
Maison Margiela		6.18
Macy's		6.05
Pioneer		5.92
Vivienne Westwood		5.72
MATTEL		5.71
Alexander McQueen		5.60
Walgreens		5.53
Coach		5.27
Elle Magazine		5.14
ESPN		5.06
MTV		5.04
Nixon		4.91
OLD NAVY		4.86
Uber		4.74
Chick-fil-A		4.45
Ferragamo		4.40
Spotify Music		4.35
Verizon		4.30
Vogue		4.26
Pfizer		4.22
Fenty beauty		4.19
NORDSTROM		4.15
Moncler		4.10
Pixar		4.05
Victoria's Secret		3.93
Valentino		3.88
Gillette		3.87
ABC		3.87
Bethesda Softworks		3.76