Dillon Francis
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
5,927,853
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 09:31:21 UTC
Genres
Biography
In addition to her solo work, Johnson has collaborated with several artists and bands, contributing her talents to a diverse range of projects. She continues to evolve as an artist, exploring new musical territories and pushing the boundaries of her creativity. With a dedicated fan base and a reputation for delivering captivating live performances, Sarah Johnson remains a respected figure in the music industry.
Dillon Francis cuts through with 18-24 & 25-34 audiences and consistency across INDIA, UNITED STATES, BRAZIL. A heavily male (75%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 6,067 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with iHeartRaves, Phase One, Trancefamily, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,927,853 · Engagements 7,014 · Rate 0.1% Posts 2,513 · Views 6,067 · Avg Likes 7,003 · Avg Comments 171 · Avg Views 6,067 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 30% 13-17: 6% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (30%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
INDIA (18%) UNITED STATES (14%) BRAZIL (7%) MEXICO (4%) TüRKIYE (3%) |
Top regions: INDIA (18%), UNITED STATES (14%), BRAZIL (7%) |
| Platform Engagement | Instagram: 6,796 avg likes/post · Youtube: 6,067 avg views/post | Best reach: Youtube 6,067 avg views; best engagement: Instagram 6,796 avg likes |
Top Brand Affinities
iHeartRaves
Phase One
Trancefamily
Pioneer
Ableton
Tomorrowland
Akai
Mixcloud
Amazon Music
Sennheiser
Coachella
Pro Tools
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 51.59 | |
| Phase One | 39.02 | |
| Trancefamily | 24.34 | |
| Pioneer | 22.95 | |
| Ableton | 20.94 | |
| Tomorrowland | 15.89 | |
| Akai | 14.00 | |
| Mixcloud | 12.73 | |
| Amazon Music | 10.36 | |
| Sennheiser | 9.71 | |
| Coachella | 9.15 | |
| Pro Tools | 7.32 | |
| SoundCloud | 7.21 | |
| Taco Bell | 6.82 | |
| Bud Light | 6.76 | |
| Hot Topic | 6.00 | |
| American Airlines | 5.77 | |
| Pacific Northwest Wonderland | 5.59 | |
| Jameson | 5.57 | |
| Lululemon Athletica | 5.53 | |
| Lollapalooza | 5.35 | |
| Beats Electronics | 5.11 | |
| NHL | 4.83 | |
| Acura | 4.72 | |
| Power Rangers | 4.51 | |
| iHeartRadio Music Awards | 4.12 | |
| Comedy Central | 3.79 | |
| Coors | 3.78 | |
| Hennessy | 3.71 | |
| NORDSTROM | 3.68 | |
| Forever 21 | 3.60 | |
| Gatorade | 3.57 | |
| ESPN | 3.54 | |
| Urban Outfitters | 3.38 | |
| ASUS | 3.20 | |
| Summit Entertainment | 3.18 | |
| Pixar | 2.98 | |
| Bellagio | 2.93 | |
| Spotify Music | 2.90 | |
| Ubisoft | 2.88 | |
| Nickelodeon | 2.84 | |
| Monster Beverage | 2.82 | |
| NBC | 2.79 | |
| Target | 2.68 | |
| Budweiser | 2.67 | |
| Busch | 2.66 | |
| Geocaching | 2.59 | |
| Red Bull | 2.47 | |
| MTV | 2.46 | |
| Emporium | 2.43 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 4,518,800
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
3,467,019 | 76.72% |
| [+] |
|
753,158 | 16.67% |
| [+] |
|
203,952 | 4.51% |
| [+] |
|
73,820 | 1.63% |
| [+] |
|
20,851 | 0.46% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 05:00 UTC | Snooze Fest 2025 | Palace Theatre | Calgary, Canada | |
| 2025-12-14 06:00 UTC | Dillon Francis | Harbour Convention Centre | Vancouver, Canada | |
| 2025-12-27 06:00 UTC | Dillon Francis | Academy LA | Los Angeles, United States | |
| 2025-12-28 06:00 UTC | Dillon Francis | Nova SD | San Diego, United States | |
| 2026-01-10 06:00 UTC | Dillon Francis | The Rabbit Hole at Chasing Rabbits | Vail, United States | |
| 2026-01-10 06:00 UTC | Dillon Francis | Chasing Rabbits | Vail, United States | |
| 2026-01-24 06:00 UTC | Dillon Francis | Ryse Nightclub | st. charles, United States |















