Die Toten Hosen Brand Affinity ranks highest Impericon at 64.48% . Very Strong. Score DMDB 62.25% | Fanbase 50.71%

Die Toten Hosen — pop artist from DE.

Formed in 1982 in Düsseldorf by five friends, Die Toten Hosen defied early predictions of a short lifespan to become one of Germany's most enduring and…

Die Toten Hosen

Recognizable

Country: DE | Artist ID: 11e81bc0-18dc-69ae-947c-a0369fe50396

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Genres

popgerman poprockgerman rockgerman alternative rockpunkgerman punk

Influential: 62.25% Fanbase: 50.71% Trending: 68.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 64.48% • Very Strong

As of 2025-09-09

822,972

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.25% | Fanbase 50.71% | Trending 68.02% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1982 in Düsseldorf by five friends, Die Toten Hosen defied early predictions of a short lifespan to become one of Germany's most enduring and successful bands. Over the years, they have recorded a John Peel Session, performed illegal concerts in East Germany, engaged in street clashes with the police, played at the River Plate Stadium in Buenos Aires for the Ramones' farewell show in South America, faced threats from neo-Nazis, established their own record label, and staged Unplugged concerts at the Vienna Burgtheater. With a discography of 17 studio albums, sales exceeding 14 million units, and two billion streams, they hold the record for the most number-one chart positions in Germany with 12 top-ranked albums.

Die Toten Hosen enjoy widespread recognition in Germany and maintain a sizable fan base in Argentina, where they regularly perform live. Despite their stadium-filling status, they continue to play intimate shows in unconventional venues like hospitals, ski lodges, living rooms, and prisons. Renowned for their longstanding activism against racism and anti-Semitism, the band has outlasted five German Chancellors and remains highly active in both music and advocacy efforts.

Report Date: 2025-09-09

Die Toten Hosen cuts through with 25-34 & 18-24 audiences and consistency across GERMANY, ARGENTINA, AUSTRIA. A heavily male (70%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 52,414 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Impericon, Krombacher, Commerzbank, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Die Toten Hosen score 1.39% — Moderate bucket.

Brand: ImpericonBrand: KrombacherBrand: Commerzbank

Followers:822,972

Engagements:11,433

Rate:1.4%

Posts:2,407

Avg Likes:11,137

Avg Comments:186

Avg Views:88,214

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 822,972 · Engagements 11,433 · Rate 1.4% Posts 2,407 · Views 88,214 · Avg Likes 11,137 · Avg Comments 186 · Avg Views 88,214	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 32% 35-44: 19% 45-64: 11%	Largest: 25-34 (34%); next: 18-24 (32%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	GERMANY (62%) ARGENTINA (5%) AUSTRIA (5%) SWITZERLAND (4%) UNITED STATES (3%)	Top regions: GERMANY (62%), ARGENTINA (5%), AUSTRIA (5%)
Platform Engagement	Instagram: 7,324 avg likes/post · Tiktok: 35,800 avg views/post · Youtube: 52,414 avg views/post	Best reach: Youtube 52,414 avg views; best engagement: Instagram 7,324 avg likes

Top Brand Affinities

Impericon

Score: 64.48

Krombacher

Score: 53.97

Commerzbank

Score: 47.51

Bitburger

Score: 41.60

Augustiner Helles

Score: 37.22

Warsteiner

Score: 35.32

Edeka

Score: 27.78

Hummel

Score: 25.45

Beck`s

Score: 23.65

Gamescom

Score: 20.10

Braun

Score: 16.17

TUI Group

Score: 13.06

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Top Brand Affinities

Brand	Category	Score
Impericon		64.48
Krombacher		53.97
Commerzbank		47.51
Bitburger		41.60
Augustiner Helles		37.22
Warsteiner		35.32
Edeka		27.78
Hummel		25.45
Beck`s		23.65
Gamescom		20.10
Braun		16.17
TUI Group		13.06
PLAYMOBIL		11.92
Fred Perry		10.85
Lufthansa		9.48
Paulaner		9.30
Thermomix		8.02
Lidl		6.66
Opel		6.03
KARL LAGERFELD		5.93
Seat		5.86
Lindt		5.50
Fanta		5.40
Superdry		5.06
Ryanair		4.84
Haribo		4.61
UEFA		4.49
Heinz		4.25
IKEA		3.56
ASICS		3.48
Leica		3.27
Dr. Martens		3.21
Lollapalooza		3.20
Citroen		3.17
Volkswagen		3.05
Columbia Pictures		3.02
Olympus		3.01
Guinness		2.99
Audi		2.92
Lego		2.82
Faber-Castell		2.77
Geocaching		2.70
Busch		2.69
Red Bull		2.59
Jack Daniels		2.57
Mitsubishi Motors		2.56
Ray-Ban		2.51
Monster Beverage		2.44
Rover		2.43
Carhartt		2.43