Die Antwoord

Die Antwoord — rock artist from ZA.

Die Antwoord is an electronic hip-hop duo from Cape Town, South Africa, consisting of Watkin Tudor Jones and Yo-Landi Vi$$er. Before forming Die Antwoord, the…

Influence: 70.53% Fanbase: 62.26% Trending: 74.66% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Jagermeister • 6.33% • Very Strong

As of 2025-10-01

4,678,185

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-07 00:45:52 UTC

Genres

rockafrican rockalternativesouth african alternativehip-hop & rapsouth african hip hophip hop

Biography

Die Antwoord is an electronic hip-hop duo from Cape Town, South Africa, consisting of Watkin Tudor Jones and Yo-Landi Vi$$er. Before forming Die Antwoord, the duo were involved in satirical projects like MaxNormal.TV and the Constructus Corporation. Die Antwoord began playing live in 2009 and gained attention for their outrageous stage shows and fusion of hip-hop, electro, and rave music.

The duo gained international success with viral hits like "Zef Side" and "Enter the Ninja." After signing with Interscope in 2010 and releasing their debut album SOS, Die Antwoord later left the label due to creative differences. They continued to release music independently, achieving chart success with albums like Donker Mag and Mount Ninji and Da Nice Time Kid.

Top Brand Affinities

Report Date: 2025-10-01

Die Antwoord performs best with fans in the 18-24 range, concentrated in UNITED STATES, RUSSIA, MEXICO. Audience composition is heavily male (57%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 31,869 avg views per post, with Youtube providing steady community replies and saves. Brand adjacency trends toward Jagermeister, Pioneer, Ableton, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Die Antwoord is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Die Antwoord score 0.03% — Low bucket.

Brand: JagermeisterBrand: PioneerBrand: Ableton

Followers:4,678,185

Engagements:1,599

Rate:0.0%

Posts:134

Avg Likes:1,508

Avg Comments:229

Avg Views:31,869

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,678,185 · Engagements 1,599 · Rate 0.0% Posts 134 · Views 31,869 · Avg Likes 1,508 · Avg Comments 229 · Avg Views 31,869	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 31% 35-44: 8% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (31%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (17%) RUSSIA (14%) MEXICO (7%) BRAZIL (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (17%), RUSSIA (14%), MEXICO (7%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 31,869 avg views/post	Best reach: Youtube 31,869 avg views; best engagement: Youtube 1,508 avg likes

Top Brand Affinities

Jagermeister

Score: 6.33

Pioneer

Score: 6.18

Ableton

Score: 5.71

Lollapalooza

Score: 4.99

Dr. Martens

Score: 4.41

Monster Beverage

Score: 4.40

Fallout

Score: 3.92

Comedy Central

Score: 3.42

Columbia Pictures

Score: 3.37

The Witcher

Score: 3.28

Showtime

Score: 3.01

Prismacolor

Score: 2.84

Brand	Category	Score
Jagermeister		6.33
Pioneer		6.18
Ableton		5.71
Lollapalooza		4.99
Dr. Martens		4.41
Monster Beverage		4.40
Fallout		3.92
Comedy Central		3.42
Columbia Pictures		3.37
The Witcher		3.28
Showtime		3.01
Prismacolor		2.84
Jeep		2.77
Carhartt		2.76
Lush		2.74
Polaroid		2.64
Jack Daniels		2.59
Matrix		2.56
Budweiser		2.55
Star Wars		2.50
Fujifilm		2.48
Kodak		2.41
Urban Decay Cosmetics		2.41
AMC		2.38
League of Legends		2.34
Sprite		2.23
Pokemon Go		2.22
Warner Bros		2.19
HBO		2.18
SoundCloud		2.18
Coachella		2.16
Vans		2.15
NYX Cosmetics		2.11
Beats Electronics		2.04
Lacoste		2.01
Nintendo		1.98
Tinder		1.93
Chrysler		1.92
Bershka		1.84
Lego		1.83
Tomorrowland		1.82
Ducati		1.79
Pepsi		1.78
BBC		1.77
Pokemon		1.76
Sunnies Studios		1.75
Cadillac		1.71
Adobe		1.67
Gymshark		1.67
Coca-Cola		1.67