Di Paullo & Paulino Brand Affinity ranks highest Brahma at 75.37% . Very Strong. Score DMDB 54.87% | Fanbase 39.70%

Di Paullo & Paulino — pop artist from BR.

Di Paullo e Paulino are set to release their new single, "Chorar de Soluçar," on November 27. The track is part of their project "Novas Emoções," featuring a…

Di Paullo & Paulino

Established

Country: BR | Artist ID: 11e81bd2-9534-6aa8-a590-a0369fe50396

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Genres

popsertanejo popasian poplatinsertanejosertanejo universitariosertanejo tradicional

Influential: 54.87% Fanbase: 39.70% Trending: 62.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 75.37% • Very Strong

As of 2025-09-09

3,103,678

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.87% | Fanbase 39.70% | Trending 62.46% | CAREER STAGE: MID_LEVEL

Biography

Di Paullo e Paulino are set to release their new single, "Chorar de Soluçar," on November 27. The track is part of their project "Novas Emoções," featuring a total of eight songs divided into two EPs. The release will debut on the duo's digital platforms and hit all Brazilian radio stations on December 1. Alongside original compositions, the project includes re-recordings of hits by Leandro e Leonardo and Zezé de Camargo e Luciano. Their last release was "Estrelinha" in February 2018, featuring Marília Mendonça and surpassing 117 million views on YouTube.

"Chorar de Soluçar" was penned by Adair Cardoso da Silva, Rafael Alves Fernandes, and Yago Pereira Carlini, showcasing a modern arrangement while staying true to the duo's traditional style. Another standout track from the project is "Algemas Invisíveis," also composed by the team behind "Estrelinha." The EP includes songs like "Quem Sou Eu," "Casa da Vó," and "Namorando Teu Sorriso," with musical production by Neto de Paula.

Report Date: 2025-09-09

Di Paullo & Paulino is a clear fit for 18-24 & 25-34 audiences with strength across BRAZIL, UNITED STATES, PARAGUAY. The audience is heavily male (59%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (12,200 avg views per post); Instagram builds the community layer. Affinity data highlights Brahma, Banco do Brasil, Habib`s, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Di Paullo & Paulino score 0.30% — Low bucket.

Brand: BrahmaBrand: Banco do BrasilBrand: Habib`s

Followers:3,103,678

Engagements:9,381

Rate:0.3%

Posts:3,283

Avg Likes:9,253

Avg Comments:152

Avg Views:22,858

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,103,678 · Engagements 9,381 · Rate 0.3% Posts 3,283 · Views 22,858 · Avg Likes 9,253 · Avg Comments 152 · Avg Views 22,858	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 36% 25-34: 36% 35-44: 16% 45-64: 9%	Largest: 18-24 (36%); next: 25-34 (36%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	BRAZIL (96%) UNITED STATES (1%) PARAGUAY (1%) BELGIUM (0%) FRANCE (0%)	Top regions: BRAZIL (96%), UNITED STATES (1%), PARAGUAY (1%)
Platform Engagement	Instagram: 7,975 avg likes/post · Tiktok: 12,200 avg views/post · Youtube: 10,658 avg views/post	Best reach: Tiktok 12,200 avg views; best engagement: Instagram 7,975 avg likes

Top Brand Affinities

Brahma

Score: 75.37

Banco do Brasil

Score: 67.31

Habib`s

Score: 42.93

Ambev

Score: 41.45

Suvinil

Score: 34.99

Itambé

Score: 24.32

Boticario

Score: 13.27

Itaipava

Score: 12.23

Iveco

Score: 11.22

Banco Bradesco

Score: 9.55

Sarar

Score: 7.71

Xerox

Score: 6.95

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Top Brand Affinities

Brand	Category	Score
Brahma		75.37
Banco do Brasil		67.31
Habib`s		42.93
Ambev		41.45
Suvinil		34.99
Itambé		24.32
Boticario		13.27
Itaipava		12.23
Iveco		11.22
Banco Bradesco		9.55
Sarar		7.71
Xerox		6.95
Amstel		5.84
Eudora		5.52
Scania		5.51
Paco Rabanne		4.95
Heineken		4.89
Moda Praia		4.77
Catupiry		4.67
Campari		4.65
MasterCard Incorporated		4.21
Budweiser		4.08
Smirnoff		3.64
Mary Kay		3.31
Carrefour		3.23
Nestlé		3.20
Uber		2.80
Guess		2.76
NBC		2.71
Avon		2.70
UFC		2.21
Pantone Inc		2.18
Spotify Music		2.11
Ferrero		1.94
musical.ly		1.64
Huda Beauty		1.55
Fiat		1.48
Chevrolet		1.44
Herbalife		1.42
Volkswagen		1.39
Levi's		1.21
Oakley		1.20
Hyundai		1.16
shein		1.16
Pandora		1.15
Ray-Ban		1.07
Calvin Klein		1.01
Xiaomi		1.01
Mitsubishi		0.98
Ford		0.97