Di Paullo & Paulino

Di Paullo & Paulino — pop artist from BR.

Di Paullo e Paulino are set to release their new single, "Chorar de Soluçar," on November 27. The track is part of their project "Novas Emoções," featuring a…

Influence: 54.87% Fanbase: 39.70% Trending: 62.46% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 82.10% • Very Strong

As of 2025-09-30

3,135,792

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 09:46:15 UTC

Genres

popsertanejo popasian poplatinsertanejosertanejo universitariosertanejo tradicional

Biography

Di Paullo e Paulino are set to release their new single, "Chorar de Soluçar," on November 27. The track is part of their project "Novas Emoções," featuring a total of eight songs divided into two EPs. The release will debut on the duo's digital platforms and hit all Brazilian radio stations on December 1. Alongside original compositions, the project includes re-recordings of hits by Leandro e Leonardo and Zezé de Camargo e Luciano. Their last release was "Estrelinha" in February 2018, featuring Marília Mendonça and surpassing 117 million views on YouTube.

"Chorar de Soluçar" was penned by Adair Cardoso da Silva, Rafael Alves Fernandes, and Yago Pereira Carlini, showcasing a modern arrangement while staying true to the duo's traditional style. Another standout track from the project is "Algemas Invisíveis," also composed by the team behind "Estrelinha." The EP includes songs like "Quem Sou Eu," "Casa da Vó," and "Namorando Teu Sorriso," with musical production by Neto de Paula.

Top Brand Affinities

Report Date: 2025-09-30

Di Paullo & Paulino is a clear fit for 25-34 & 18-24 audiences with strength across BRAZIL, UNITED STATES, PARAGUAY. The audience is heavily male (59%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (19,900 avg views per post); Instagram builds the community layer. Affinity data highlights Brahma, Banco do Brasil, Habib`s, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Di Paullo & Paulino score 0.22% — Low bucket.

Brand: BrahmaBrand: Banco do BrasilBrand: Habib`s

Followers:3,135,792

Engagements:6,928

Rate:0.2%

Posts:3,329

Avg Likes:6,841

Avg Comments:105

Avg Views:31,995

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,135,792 · Engagements 6,928 · Rate 0.2% Posts 3,329 · Views 31,995 · Avg Likes 6,841 · Avg Comments 105 · Avg Views 31,995	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 35% 35-44: 17% 45-64: 9%	Largest: 25-34 (36%); next: 18-24 (35%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	BRAZIL (97%) UNITED STATES (1%) PARAGUAY (1%) PORTUGAL (1%) ANGUILLA (0%)	Top regions: BRAZIL (97%), UNITED STATES (1%), PARAGUAY (1%)
Platform Engagement	Instagram: 5,485 avg likes/post · Tiktok: 19,900 avg views/post · Youtube: 12,095 avg views/post	Best reach: Tiktok 19,900 avg views; best engagement: Instagram 5,485 avg likes

Top Brand Affinities

Brahma

Score: 82.10

Banco do Brasil

Score: 66.70

Habib`s

Score: 43.11

Suvinil

Score: 35.00

Itambé

Score: 24.06

Ambev

Score: 23.15

Jequiti

Score: 20.48

Boticario

Score: 13.25

Banco Bradesco

Score: 13.10

Iveco

Score: 11.16

Xerox

Score: 10.25

Catupiry

Score: 9.43

Brand	Category	Score
Brahma		82.10
Banco do Brasil		66.70
Habib`s		43.11
Suvinil		35.00
Itambé		24.06
Ambev		23.15
Jequiti		20.48
Boticario		13.25
Banco Bradesco		13.10
Iveco		11.16
Xerox		10.25
Catupiry		9.43
Itaipava		9.14
Danone		8.01
Eudora		6.51
Scania		6.01
Moda Praia		5.59
Heineken		5.03
Paco Rabanne		4.99
MasterCard Incorporated		4.24
Budweiser		4.04
Campari		4.03
Uber		3.68
Carrefour		3.28
Nestlé		3.24
Guess		3.23
Avon		2.70
Mary Kay		2.59
Fiat		2.47
Oakley		2.39
Spotify Music		2.29
Pantone Inc		2.21
UFC		2.21
musical.ly		2.19
Renault		2.14
Ferrero		1.97
Jack Daniels		1.65
Mitsubishi Motors		1.64
Huda Beauty		1.57
Pandora		1.51
Chevrolet		1.46
Herbalife		1.42
Nutella		1.40
Volvo		1.40
Volkswagen		1.37
Levi's		1.23
shein		1.16
Ford		1.13
Coca-Cola		1.08
Ray-Ban		1.08