Dharius Brand Affinity ranks highest Ariat at 15.72% . Very Strong. Score DMDB 62.14% | Fanbase 53.24%

Dharius — hip-hop & rap artist from MX.

Dharius (Alan Maldonado) is a Mexican hip-hop artist who embarked on his solo career in 2014 after parting ways with the well-known hip-hop group El Cartel de…

Dharius

Recognizable

Country: MX | Gender: male | Artist ID: 11e81bcd-9dad-b95a-86e2-a0369fe50396

Find Artist

Genres

hip-hop & raplatin hip hophip-hop/rapmexican hip hopcontemporary hip hophip hoplatinperreo

Influential: 62.14% Fanbase: 53.24% Trending: 66.59%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 15.72% • Very Strong

As of 2025-09-09

6,194,029

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.14% | Fanbase 53.24% | Trending 66.59% | CAREER STAGE: MAINSTREAM

Biography

Dharius (Alan Maldonado) is a Mexican hip-hop artist who embarked on his solo career in 2014 after parting ways with the well-known hip-hop group El Cartel de Santa. His debut solo album, "Directo Hasta Arriba," showcased his desire to create music with his own unique style and imprint.

Following the success of singles like "Te Gustan Malos," "Me Voy a Poner Bien Loco," "La Durango," and "Hey Morra," Dharius released his second studio album, "Mala Fama / Buena Vidha." The album's tracks not only garnered attention for their music and lyrics but also for their visually captivating music videos. Dharius, along with his creative partner and producer Mauricio Garza, recently launched their hip-hop record label, EL CLAN RECORDS, where they have been releasing hits like "Espejismo" and "Todos en La Cuadra Bien Locos," a collaborative anthem featuring CKan, Gera MX, Santa Fé Klan, and Neto Peña.

Report Date: 2025-09-09

Dharius engages 18-24 & 25-34 audiences with repeatable results in MEXICO, UNITED STATES, ARGENTINA. The fan base skews heavily male (84%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (850,762 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Ariat, Wingstop, Diablo, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dharius score 0.64% — Low bucket.

Brand: AriatBrand: WingstopBrand: Diablo

Followers:6,194,029

Engagements:39,921

Rate:0.6%

Posts:6,403

Avg Likes:39,025

Avg Comments:1,425

Avg Views:892,512

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,194,029 · Engagements 39,921 · Rate 0.6% Posts 6,403 · Views 892,512 · Avg Likes 39,025 · Avg Comments 1,425 · Avg Views 892,512	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 26% 13-17: 7% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (26%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	MEXICO (81%) UNITED STATES (5%) ARGENTINA (3%) ECUADOR (2%) GUATEMALA (1%)	Top regions: MEXICO (81%), UNITED STATES (5%), ARGENTINA (3%)
Platform Engagement	Instagram: 17,481 avg likes/post · Tiktok: 41,750 avg views/post · Youtube: 850,762 avg views/post	Best reach: Youtube 850,762 avg views; best engagement: Youtube 19,897 avg likes

Top Brand Affinities

Ariat

Score: 15.72

Wingstop

Score: 13.90

Diablo

Score: 10.70

Suavecito

Score: 6.32

Pioneer

Score: 5.87

Lincoln

Score: 5.86

Cafecito

Score: 5.20

Bud Light

Score: 4.62

Resident Evil

Score: 4.44

Taco Bell

Score: 3.84

Mortal Kombat

Score: 3.72

Fila

Score: 3.60

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Top Brand Affinities

Brand	Category	Score
Ariat		15.72
Wingstop		13.90
Diablo		10.70
Suavecito		6.32
Pioneer		5.87
Lincoln		5.86
Cafecito		5.20
Bud Light		4.62
Resident Evil		4.44
Taco Bell		3.84
Mortal Kombat		3.72
Fila		3.60
Gatorade		3.38
Colgate		3.31
Hot Wheels		2.94
Pull&Bear		2.93
Mitsubishi		2.54
Dodge		2.27
Pepsi		2.21
Heineken		2.13
Under Armour		2.13
Timberland		2.12
Volkswagen		2.07
Tomorrowland		1.98
DC Entertainment		1.89
Beats Electronics		1.78
FIFA		1.78
Sprite		1.71
UFC		1.69
Rolex		1.63
Ducati		1.57
Tommy Hilfiger		1.56
Puma		1.56
Cadillac		1.56
Chevrolet		1.55
Maserati		1.55
Vans		1.53
Bershka		1.51
Warner Bros		1.44
Walmart		1.43
Pokemon Go		1.38
Gymshark		1.37
Mazda		1.37
Coca-Cola		1.32
Nissan		1.31
Forever 21		1.29
Xbox		1.29
Call of Duty		1.23
Huawei		1.23
Versace		1.22