Desiigner Brand Affinity ranks highest Spinrilla at 28.58% . Very Strong. Score DMDB 68.85% | Fanbase 65.96%

Desiigner — hip-hop & rap artist from US.

Desiigner, a rapper and singer/songwriter, rose to fame in 2015 with his hit song "Panda," leading to a recording contract with Kanye West's GOOD Music…

Desiigner

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbd-208e-3ca2-9b7c-a0369fe50396

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Genres

hip-hop & rappop rapraptraphip-hop/rapunderground hip hopviral traphip hop

Influential: 68.85% Fanbase: 65.96% Trending: 70.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 28.58% • Very Strong

As of 2025-09-09

10,099,915

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.85% | Fanbase 65.96% | Trending 70.29% | CAREER STAGE: MAINSTREAM

Biography

Desiigner, a rapper and singer/songwriter, rose to fame in 2015 with his hit song "Panda," leading to a recording contract with Kanye West's GOOD Music imprint. He released his debut mixtape, New English, in 2016, followed by his first EP, L.O.D., in 2018, and continued to release music into the 2020s, including Diamonds Forever and 3 the Hard Way.

Born Sidney Royel Selby III, Desiigner's sound has been compared to artists like Future, Migos, and Young Thug. Initially known as Dezolo, he gained recognition with the single "Panda," which caught the attention of Kanye West and led to a deal with GOOD Music. Throughout the years, Desiigner released various singles and EPs, eventually starting his own LOD label in 2019 and continuing to put out music, including collaborations with artists like A Boogie wit da Hoodie and Slushii/DJ Whoo Kid.

Report Date: 2025-09-09

Desiigner engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, SOUTH AFRICA. The fan base skews heavily male (74%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (149,700 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Spinrilla, Palm Angels, True Religion, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Desiigner score 0.06% — Low bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: True Religion

Followers:10,099,915

Engagements:5,948

Rate:0.1%

Posts:328

Avg Likes:5,615

Avg Comments:193

Avg Views:153,392

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,099,915 · Engagements 5,948 · Rate 0.1% Posts 328 · Views 153,392 · Avg Likes 5,615 · Avg Comments 193 · Avg Views 153,392	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 8% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (20%) BRAZIL (10%) SOUTH AFRICA (9%) GHANA (8%) INDIA (8%)	Top regions: UNITED STATES (20%), BRAZIL (10%), SOUTH AFRICA (9%)
Platform Engagement	Instagram: 2,439 avg likes/post · Tiktok: 149,700 avg views/post · Youtube: 3,692 avg views/post	Best reach: Tiktok 149,700 avg views; best engagement: Tiktok 3,032 avg likes

Top Brand Affinities

Spinrilla

Score: 28.58

Palm Angels

Score: 19.54

True Religion

Score: 17.96

Amazon Music

Score: 17.37

Pro Tools

Score: 8.34

New Era

Score: 7.61

Maybach

Score: 7.01

SoundCloud

Score: 6.60

Pontiac

Score: 6.44

Kappa

Score: 6.21

iHeartRadio Music Awards

Score: 6.07

Hennessy

Score: 5.67

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Top Brand Affinities

Brand	Category	Score
Spinrilla		28.58
Palm Angels		19.54
True Religion		17.96
Amazon Music		17.37
Pro Tools		8.34
New Era		7.61
Maybach		7.01
SoundCloud		6.60
Pontiac		6.44
Kappa		6.21
iHeartRadio Music Awards		6.07
Hennessy		5.67
Alexander McQueen		5.56
Supreme		5.48
Champion		5.45
Pioneer		5.31
boohoo		4.85
Beats Electronics		4.76
MTV		4.67
Kodak		4.63
Sneakerhead		4.59
NBA		4.05
BALMAIN		3.96
Timberland		3.89
Christian Louboutin		3.84
Moncler		3.76
Fenty beauty		3.52
FashionNova		3.48
ESPN		3.40
Ferragamo		3.36
Los Angeles Lakers		3.25
Dolce & Gabbana		3.24
Stüssy		3.07
Nickelodeon		3.04
Versace		3.02
Sprite		2.91
Rolls-Royce		2.88
NFL		2.76
Gucci		2.68
Spotify Music		2.68
Philips		2.64
Lacoste		2.63
GIVENCHY		2.62
The North Face		2.57
Fendi		2.56
Polo Ralph Lauren		2.55
Matrix		2.47
Vans		2.47
Urban Outfitters		2.44
Balenciaga		2.43