Desert Dwellers

Desert Dwellers

Country: US

Influence: 56.87% Fanbase: 37.33% Trending: 66.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 51.09% • Very Strong

As of 2025-08-22

42,694

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 18:42:52 UTC

Genres

electronicelectronicpsychilldowntempoother electronic musicothersworld fusionspiritualsshamanic

Biography

Desert Dwellers, comprised of producers Amani Friend and Treavor Moontribe, draw inspiration from their desert roots in California and New Mexico to create a unique blend of electronic music. Their label, Desert Trax, serves as a platform for like-minded artists, showcasing their global sound that combines deep bass, earthy percussion, and cross-cultural instrumentation. Celebrating their 20th anniversary in 2019, Desert Dwellers' latest album "BREATH" on Black Swan Sounds features a diverse range of musicians and vocalists.

With a reputation as pioneers in downtempo, psybass, and tribal house music, Desert Dwellers have made a mark both in the US and on the international stage. Their extensive touring history includes performances at major festivals worldwide, from trance events to yoga studios, embodying a versatile musical presence in diverse settings such as clubs, jungles, deserts, and mountains.

Desert Dwellers Marketing Affinity & Brand Fit Data

Report Date: 2025-08-22

Desert Dwellers resonates with 25-34 & 35-44 audiences and sustains presence in UNITED STATES, CANADA, AUSTRALIA. The demographic is female-leaning (51%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 150 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with iHeartRaves, Trancefamily, Ableton maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Desert Dwellers score 0.35%Low bucket.
Brand: iHeartRavesBrand: TrancefamilyBrand: Ableton
Followers:42,694
Engagements:150
Rate:0.4%
Posts:936
Views:0
Avg Likes:150
Avg Comments:10
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 42,694 · Engagements 150 · Rate 0.4%
Posts 936 · Views 0 · Avg Likes 150 · Avg Comments 10 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 46%
35-44: 26%
18-24: 17%
45-64: 9%
Largest: 25-34 (46%); next: 35-44 (26%)
Gender Split Female: 51%
Male: 49%
Non-binary/Other: 0%
Skews female (51%)
Top Countries UNITED STATES (73%)
CANADA (4%)
AUSTRALIA (3%)
INDIA (3%)
BRAZIL (2%)
Top regions: UNITED STATES (73%), CANADA (4%), AUSTRALIA (3%)
Platform Engagement Instagram: 150 avg likes/post best engagement: Instagram 150 avg likes

Top Brand Affinities

iHeartRaves
Score: 51.09
Trancefamily
Score: 48.70
Ableton
Score: 36.94
Lionsgate
Score: 29.81
MOOG
Score: 27.24
Mixcloud
Score: 22.75
Acroyoga
Score: 21.47
Akai
Score: 18.29
Pioneer
Score: 13.36
SoundCloud
Score: 11.05
Pacific Northwest Wonderland
Score: 10.56
Matrix
Score: 6.56
Brand Category Score
iHeartRaves 51.09
Trancefamily 48.70
Ableton 36.94
Lionsgate 29.81
MOOG 27.24
Mixcloud 22.75
Acroyoga 21.47
Akai 18.29
Pioneer 13.36
SoundCloud 11.05
Pacific Northwest Wonderland 10.56
Matrix 6.56
Coachella 6.29
MamaBear 6.24
Beats Electronics 5.74
Coors 5.45
Free People 5.24
Mulberry 4.75
Paypal 4.17
Prismacolor 3.79
Spotify Music 3.63
Paramount Pictures 3.61
Showtime 3.42
Airbnb 3.34
Lush 3.24
Lululemon Athletica 3.03
Etsy 2.99
Comedy Central 2.97
Tomorrowland 2.77
Tesla Motors 2.76
Lollapalooza 2.65
Adobe 2.63
Emporium 2.58
Nickelodeon 2.37
Jaguar 2.32
Polaroid 1.94
Geocaching 1.92
National Geographic 1.92
Cadillac 1.91
Amazon 1.85
A Game of Tones 1.83
Subaru 1.80
Star Wars 1.66
Activision Blizzard 1.60
Bellagio 1.48
Pepsi 1.44
GoPro 1.38
Mazda 1.35
Urban Decay Cosmetics 1.34
Chipotle Mexican Grill 1.32

Official Profiles

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Artist: Desert Dwellers

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 09:30:36 Longing for Home - Speaking in Tongues Remix Bay FM 99.9 Byron Bay, AU 124
2025-08-22 02:40:47 Tala Odyssey - (Drumspyder Remix) KAFM Washington, D.C., US 363

Popularity (2025-10-07)

Platform%
No data.

Trending Artist