
Derya Uluğ
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,462,799
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
After graduating from Muğla University with a degree in music education specializing in violin, Uluğ continued her studies at Halic University State Conservatory, focusing on Turkish music with Alaaddin Yavaşça in the first term and completing a master's degree in opera and concert singing in the second term. Following three years as Ebru Gündeş's vocalist, Uluğ left to pursue her solo career, releasing her debut album in 2016 with the single "Okyanus," co-written by herself and Asil Gök, and arranged by Burak Yeter. The music video for "Okyanus" surpassed 100 million views on YouTube, earning Uluğ a gold record from DMC.
Derya Uluğ speaks to 18-24 & 25-34 audiences with measurable traction in TüRKIYE, UNITED STATES, GERMANY. Composition is heavily male (66%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (61,040 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Les Benjamins, Turk Telekom, Vakko, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,462,799 · Engagements 20,050 · Rate 1.4% Posts 709 · Views 61,040 · Avg Likes 20,521 · Avg Comments 197 · Avg Views 61,040 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 43% 25-34: 40% 35-44: 10% 13-17: 4% |
Largest: 18-24 (43%); next: 25-34 (40%) |
Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
Top Countries |
TüRKIYE (80%) UNITED STATES (5%) GERMANY (4%) IRAN (3%) AZERBAIJAN (3%) |
Top regions: TüRKIYE (80%), UNITED STATES (5%), GERMANY (4%) |
Platform Engagement | Instagram: 19,101 avg likes/post · Youtube: 61,040 avg views/post | Best reach: Youtube 61,040 avg views; best engagement: Instagram 19,101 avg likes |
Top Brand Affinities
Les Benjamins
Turk Telekom
Vakko
Koton
TV8
Arzum
Beymen
Flormar
Ozdilek
Kanal D
Star TV
TRT 1
Brand | Category | Score |
---|---|---|
Les Benjamins | 172.66 | |
Turk Telekom | 105.71 | |
Vakko | 95.40 | |
Koton | 85.39 | |
TV8 | 65.15 | |
Arzum | 58.31 | |
Beymen | 55.22 | |
Flormar | 43.22 | |
Ozdilek | 42.83 | |
Kanal D | 42.10 | |
Star TV | 40.46 | |
TRT 1 | 40.36 | |
Fenerbahce | 37.56 | |
Turkcell | 37.37 | |
Istikbal | 34.73 | |
Show TV | 34.31 | |
Merinos Mobilya | 34.24 | |
Damat | 30.88 | |
Galatasaray | 27.26 | |
DeFacto | 26.53 | |
LC Waikiki | 25.10 | |
Besiktas | 23.89 | |
Trabzonspor | 22.97 | |
A101 | 21.22 | |
Tofas | 20.00 | |
Bim | 17.29 | |
Oysho | 14.62 | |
Vodafone | 12.81 | |
Sarar | 12.30 | |
Turkish Airlines | 10.58 | |
OOTD Magazine | 10.02 | |
Nescafé | 6.91 | |
Daewoo | 6.86 | |
Dyson | 4.93 | |
Alexander McQueen | 4.68 | |
BBS | 3.96 | |
Opel | 3.61 | |
Dolce & Gabbana | 3.61 | |
UEFA | 3.49 | |
NARS Cosmetics | 3.41 | |
Stradivarius | 3.35 | |
Burger King | 3.28 | |
Pull&Bear | 3.11 | |
Carrefour | 2.98 | |
Herbalife | 2.95 | |
ASOS | 2.93 | |
Coffeegram | 2.88 | |
Fendi | 2.84 | |
Fiat | 2.81 | |
Peugeot | 2.80 |
Official Profiles
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LoginArtist: Derya Uluğ
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Total Streams
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Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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