Derya Uluğ

Derya Uluğ — pop artist from TR.

Derya Uluğ, born and raised in Izmir on February 21, 1986, showed an early interest in music. Starting at a young age, she won a radio singing competition at 8…

Influence: 52.97% Fanbase: 43.38% Trending: 57.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Les Benjamins • 172.66% • Very Strong

As of 2025-09-30

1,464,799

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 08:02:47 UTC

Genres

poppopturkish popturkish trap popmainstream pop

Biography

Derya Uluğ, born and raised in Izmir on February 21, 1986, showed an early interest in music. Starting at a young age, she won a radio singing competition at 8 and joined the Rakım Elkutlu Izmir music association children's choir at 9. She received musical training in notation, theory, and vocals, and began studying the violin at 11, performing as a instrumentalist and soloist at various concerts. Uluğ later pursued vocal lessons with Alper Kazancıoğlu at the age of 15 and began her professional music career in Izmir, performing jazz and Turkish pop.

After graduating from Muğla University with a degree in music education specializing in violin, Uluğ continued her studies at Halic University State Conservatory, focusing on Turkish music with Alaaddin Yavaşça in the first term and completing a master's degree in opera and concert singing in the second term. Following three years as Ebru Gündeş's vocalist, Uluğ left to pursue her solo career, releasing her debut album in 2016 with the single "Okyanus," co-written by herself and Asil Gök, and arranged by Burak Yeter. The music video for "Okyanus" surpassed 100 million views on YouTube, earning Uluğ a gold record from DMC.

Top Brand Affinities

Report Date: 2025-09-30

Derya Uluğ speaks to 18-24 & 25-34 audiences with measurable traction in TüRKIYE, UNITED STATES, GERMANY. Composition is heavily male (66%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (61,040 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Les Benjamins, Turk Telekom, Vakko, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Derya Uluğ score 1.37% — Moderate bucket.

Brand: Les BenjaminsBrand: Turk TelekomBrand: Vakko

Followers:1,464,799

Engagements:20,050

Rate:1.4%

Posts:710

Avg Likes:20,521

Avg Comments:209

Avg Views:61,040

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,464,799 · Engagements 20,050 · Rate 1.4% Posts 710 · Views 61,040 · Avg Likes 20,521 · Avg Comments 209 · Avg Views 61,040	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 41% 35-44: 10% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (41%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	TüRKIYE (78%) UNITED STATES (4%) GERMANY (4%) IRAN (3%) AZERBAIJAN (2%)	Top regions: TüRKIYE (78%), UNITED STATES (4%), GERMANY (4%)
Platform Engagement	Instagram: 19,101 avg likes/post · Youtube: 61,040 avg views/post	Best reach: Youtube 61,040 avg views; best engagement: Instagram 19,101 avg likes

Top Brand Affinities

Les Benjamins

Score: 172.66

Turk Telekom

Score: 105.71

Vakko

Score: 95.40

Koton

Score: 85.39

TV8

Score: 65.15

Arzum

Score: 58.31

Beymen

Score: 55.22

Flormar

Score: 43.22

Ozdilek

Score: 42.83

Kanal D

Score: 42.10

Star TV

Score: 40.46

TRT 1

Score: 40.36

Brand	Category	Score
Les Benjamins		172.66
Turk Telekom		105.71
Vakko		95.40
Koton		85.39
TV8		65.15
Arzum		58.31
Beymen		55.22
Flormar		43.22
Ozdilek		42.83
Kanal D		42.10
Star TV		40.46
TRT 1		40.36
Fenerbahce		37.56
Turkcell		37.37
Istikbal		34.73
Show TV		34.31
Merinos Mobilya		34.24
Damat		30.88
Galatasaray		27.26
DeFacto		26.53
LC Waikiki		25.10
Besiktas		23.89
Trabzonspor		22.97
A101		21.22
Tofas		20.00
Bim		17.29
Oysho		14.62
Vodafone		12.81
Sarar		12.30
Turkish Airlines		10.58
OOTD Magazine		10.02
Nescafé		6.91
Daewoo		6.86
Dyson		4.93
Alexander McQueen		4.68
BBS		3.96
Opel		3.61
Dolce & Gabbana		3.61
UEFA		3.49
NARS Cosmetics		3.41
Stradivarius		3.35
Burger King		3.28
Pull&Bear		3.11
Carrefour		2.98
Herbalife		2.95
ASOS		2.93
Coffeegram		2.88
Fendi		2.84
Fiat		2.81
Peugeot		2.80