Derya Uluğ

Derya Uluğ

Established

Country: TR | Gender: female | Artist ID: 11e81bbe-b874-5f64-bfb9-a0369fe50396

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Genres

poppopturkish popturkish trap popmainstream pop
Influential: 52.97% Fanbase: 43.38% Trending: 57.77%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Les Benjamins • 172.66% • Very Strong
As of 2025-09-09

1,462,799

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 52.97% | Fanbase 43.38% | Trending 57.77% | CAREER STAGE: MID_LEVEL

Biography

Derya Uluğ, born and raised in Izmir on February 21, 1986, showed an early interest in music. Starting at a young age, she won a radio singing competition at 8 and joined the Rakım Elkutlu Izmir music association children's choir at 9. She received musical training in notation, theory, and vocals, and began studying the violin at 11, performing as a instrumentalist and soloist at various concerts. Uluğ later pursued vocal lessons with Alper Kazancıoğlu at the age of 15 and began her professional music career in Izmir, performing jazz and Turkish pop.

After graduating from Muğla University with a degree in music education specializing in violin, Uluğ continued her studies at Halic University State Conservatory, focusing on Turkish music with Alaaddin Yavaşça in the first term and completing a master's degree in opera and concert singing in the second term. Following three years as Ebru Gündeş's vocalist, Uluğ left to pursue her solo career, releasing her debut album in 2016 with the single "Okyanus," co-written by herself and Asil Gök, and arranged by Burak Yeter. The music video for "Okyanus" surpassed 100 million views on YouTube, earning Uluğ a gold record from DMC.
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Derya Uluğ Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Derya Uluğ speaks to 18-24 & 25-34 audiences with measurable traction in TüRKIYE, UNITED STATES, GERMANY. Composition is heavily male (66%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (61,040 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Les Benjamins, Turk Telekom, Vakko, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Derya Uluğ score 1.37%Moderate bucket.
Brand: Les BenjaminsBrand: Turk TelekomBrand: Vakko
Followers:1,462,799
Engagements:20,050
Rate:1.4%
Posts:709
Views:61,040
Avg Likes:20,521
Avg Comments:197
Avg Views:61,040

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,462,799 · Engagements 20,050 · Rate 1.4%
Posts 709 · Views 61,040 · Avg Likes 20,521 · Avg Comments 197 · Avg Views 61,040
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 40%
35-44: 10%
13-17: 4%
Largest: 18-24 (43%); next: 25-34 (40%)
Gender Split Female: 34%
Male: 66%
Non-binary/Other: 0%
Skews male (66%)
Top Countries TüRKIYE (80%)
UNITED STATES (5%)
GERMANY (4%)
IRAN (3%)
AZERBAIJAN (3%)
Top regions: TüRKIYE (80%), UNITED STATES (5%), GERMANY (4%)
Platform Engagement Instagram: 19,101 avg likes/post · Youtube: 61,040 avg views/post Best reach: Youtube 61,040 avg views; best engagement: Instagram 19,101 avg likes

Top Brand Affinities

Les Benjamins
Score: 172.66
Turk Telekom
Score: 105.71
Vakko
Score: 95.40
Koton
Score: 85.39
TV8
Score: 65.15
Arzum
Score: 58.31
Beymen
Score: 55.22
Flormar
Score: 43.22
Ozdilek
Score: 42.83
Kanal D
Score: 42.10
Star TV
Score: 40.46
TRT 1
Score: 40.36
Brand Category Score
Les Benjamins 172.66
Turk Telekom 105.71
Vakko 95.40
Koton 85.39
TV8 65.15
Arzum 58.31
Beymen 55.22
Flormar 43.22
Ozdilek 42.83
Kanal D 42.10
Star TV 40.46
TRT 1 40.36
Fenerbahce 37.56
Turkcell 37.37
Istikbal 34.73
Show TV 34.31
Merinos Mobilya 34.24
Damat 30.88
Galatasaray 27.26
DeFacto 26.53
LC Waikiki 25.10
Besiktas 23.89
Trabzonspor 22.97
A101 21.22
Tofas 20.00
Bim 17.29
Oysho 14.62
Vodafone 12.81
Sarar 12.30
Turkish Airlines 10.58
OOTD Magazine 10.02
Nescafé 6.91
Daewoo 6.86
Dyson 4.93
Alexander McQueen 4.68
BBS 3.96
Opel 3.61
Dolce & Gabbana 3.61
UEFA 3.49
NARS Cosmetics 3.41
Stradivarius 3.35
Burger King 3.28
Pull&Bear 3.11
Carrefour 2.98
Herbalife 2.95
ASOS 2.93
Coffeegram 2.88
Fendi 2.84
Fiat 2.81
Peugeot 2.80

Official Profiles

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Artist: Derya Uluğ

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Derya Uluğ today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-09)

Aired At Song Station Location Duration (s)
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Popularity (2025-09-08)

Platform%
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Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
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Popularity Change (%)
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Artist Ranking, Popularity and Social Media Influence measured accurately with AI.