Derrick May

Derrick May — electronic artist from US.

Derrick May, one of the pioneers of Techno, co-founded the genre in Detroit, Michigan. He is also the creator of the renowned record label, TRANSMAT.

Influence: 52.57% Fanbase: 31.15% Trending: 63.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 237.68% • Very Strong

As of 2025-08-22

64,318

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 16:53:03 UTC

Genres

electronicelectronicacid houseminimal technotechnodetroit techno

Biography

Derrick May, one of the pioneers of Techno, co-founded the genre in Detroit, Michigan. He is also the creator of the renowned record label, TRANSMAT.

Top Brand Affinities

Report Date: 2025-08-22

Derrick May keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, ITALY, UNITED KINGDOM. The composition is heavily male (81%), which favors creative built around style signals and community validation. Results concentrate on Instagram at 749 avg likes per post, while Instagram maintains continuity between bigger moments. Overlap with Allen & Heath, Mixcloud, MOOG supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Derrick May score 1.16% — Moderate bucket.

Brand: Allen & HeathBrand: MixcloudBrand: MOOG

Followers:64,318

Engagements:749

Rate:1.2%

Posts:342

Avg Likes:749

Avg Comments:46

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 64,318 · Engagements 749 · Rate 1.2% Posts 342 · Views 0 · Avg Likes 749 · Avg Comments 46 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 35-44: 32% 18-24: 11% 45-64: 11%	Largest: 25-34 (45%); next: 35-44 (32%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (17%) ITALY (12%) UNITED KINGDOM (11%) SPAIN (9%) FRANCE (6%)	Top regions: UNITED STATES (17%), ITALY (12%), UNITED KINGDOM (11%)
Platform Engagement	Instagram: 749 avg likes/post	best engagement: Instagram 749 avg likes

Top Brand Affinities

Allen & Heath

Score: 237.68

Mixcloud

Score: 137.99

MOOG

Score: 107.09

Ableton

Score: 73.85

Pioneer

Score: 72.96

Akai

Score: 45.99

SoundCloud

Score: 20.75

Sennheiser

Score: 17.72

Trancefamily

Score: 16.93

Tomorrowland

Score: 12.74

Pro Tools

Score: 11.05

Amazon Music

Score: 9.58

Brand	Category	Score
Allen & Heath		237.68
Mixcloud		137.99
MOOG		107.09
Ableton		73.85
Pioneer		72.96
Akai		45.99
SoundCloud		20.75
Sennheiser		17.72
Trancefamily		16.93
Tomorrowland		12.74
Pro Tools		11.05
Amazon Music		9.58
Garnier		9.38
Beats Electronics		8.53
Atmos		8.43
Jagermeister		6.84
Tate Modern		6.59
Stüssy		6.11
Kappa		5.34
Spotify Music		5.31
Campari		5.31
Carhartt		4.41
Leica		4.33
Warner Bros		4.07
Coachella		3.62
Heineken		3.25
Lollapalooza		3.18
Matrix		2.90
Red Bull		2.49
Guinness		2.35
MTV		2.35
BBC		2.09
Dr. Martens		2.01
Aperol		2.00
Kodak		1.97
Jack Daniels		1.86
Yamaha		1.84
Ray-Ban		1.83
Showtime		1.75
Paramount Pictures		1.74
Polaroid		1.69
Sneakerhead		1.69
Budweiser		1.65
ASICS		1.64
Star Wars		1.63
Hermès		1.59
Tesla Motors		1.59
Oakley		1.59
The North Face		1.57
Jaguar		1.54