Derek Minor

Derek Minor — hip-hop & rap artist from US.

Derek Minor, a versatile American rapper, producer, and songwriter, is renowned for his impactful contributions to hip-hop and rap. His music, characterized by…

Influence: 56.99% Fanbase: 35.24% Trending: 67.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 16.17% • Very Strong

As of 2025-08-22

178,888

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-08 04:19:15 UTC

Genres

hip-hop & raphip-hop/rapchristian trapchristian hip hophip hoptrap

Biography

Derek Minor, a versatile American rapper, producer, and songwriter, is renowned for his impactful contributions to hip-hop and rap. His music, characterized by thought-provoking lyrics and creative beats, deftly addresses meaningful themes, blending powerful storytelling with a faith-based perspective. His latest album, "Nobody's Perfect," explores themes of healing, embracing imperfection, and overcoming adversity with a sonically diverse sound that invites listeners on a transformative journey of raw emotions and personal growth. Despite its commercial appeal, the album remains deeply introspective, inspiring audiences to draw strength and solace from their vulnerabilities and struggles.

Top Brand Affinities

Report Date: 2025-08-22

Derek Minor is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (987 avg views per post); Instagram builds the community layer. Affinity data highlights Akai, WNBA, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Derek Minor score 0.17% — Low bucket.

Brand: AkaiBrand: WNBABrand: Amazon Music

Followers:178,888

Engagements:311

Rate:0.2%

Posts:1,430

Avg Likes:304

Avg Comments:23

Avg Views:1,442

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 178,888 · Engagements 311 · Rate 0.2% Posts 1,430 · Views 1,442 · Avg Likes 304 · Avg Comments 23 · Avg Views 1,442	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 41% 35-44: 10% 13-17: 4%	Largest: 25-34 (42%); next: 18-24 (41%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (66%) BRAZIL (6%) CANADA (4%) SOUTH AFRICA (3%) NIGERIA (2%)	Top regions: UNITED STATES (66%), BRAZIL (6%), CANADA (4%)
Platform Engagement	Instagram: 236 avg likes/post · Tiktok: 455 avg views/post · Youtube: 987 avg views/post	Best reach: Youtube 987 avg views; best engagement: Instagram 236 avg likes

Top Brand Affinities

Akai

Score: 16.17

WNBA

Score: 14.02

Amazon Music

Score: 12.53

Pro Tools

Score: 12.35

Chick-fil-A

Score: 9.59

Ableton

Score: 7.29

SoundCloud

Score: 6.50

Verizon

Score: 6.00

Beats Electronics

Score: 5.95

ESPN

Score: 5.63

Kroger

Score: 5.39

Spotify Music

Score: 5.07

Brand	Category	Score
Akai		16.17
WNBA		14.02
Amazon Music		12.53
Pro Tools		12.35
Chick-fil-A		9.59
Ableton		7.29
SoundCloud		6.50
Verizon		6.00
Beats Electronics		5.95
ESPN		5.63
Kroger		5.39
Spotify Music		5.07
NBA		4.66
iHeartRadio Music Awards		4.43
Taco Bell		4.40
Los Angeles Lakers		4.39
Sneakerhead		4.25
NFL		4.07
Gatorade		3.95
Walmart		3.68
WWE		3.57
Amway		3.49
OLD NAVY		3.49
Busch		3.46
NBC		3.43
Nickelodeon		2.99
MTV		2.94
Target		2.53
Chipotle Mexican Grill		2.47
Philips		2.46
Showtime		2.44
Kodak		2.35
Under Armour		2.35
Timberland		2.35
Amazon		2.19
New Balance		2.18
Chrysler		2.15
FashionNova		2.07
Fenty beauty		2.07
The North Face		1.96
Cadillac		1.93
The Olympic Games		1.93
shein		1.84
Marvel Entertainment		1.84
Transformers		1.83
Dodge		1.79
Ubisoft		1.76
Pandora		1.75
Pixar		1.75
DC Entertainment		1.67