Depedro

Depedro

Country: ES | Gender: male

Influence: 51.03% Fanbase: 25.61% Trending: 63.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Estrella Galícia • 142.08% • Very Strong

As of 2025-08-22

111,079

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 11:34:52 UTC

Genres

popspanish indie poppoprocklatin rockspanish rockrockpop rockeuropeancantautor

Biography

Depedro is the solo project of acclaimed songwriter and guitarist Jairo Zavala, who gained recognition in Spain for his roles in leading rock bands Vacazul and 3000 Hombres in the 1990s. Born in Madrid to a Peruvian father and Spanish mother, Zavala's musical roots stem from his grandparents' love for old habaneras and pre-war songs, as well as his mother's eclectic mix of folk, pop, afrobeat, and Brazilian music that filled their home each morning. His diverse influences have shaped Depedro's sound, blending various genres into his music.

Depedro Marketing Affinity & Brand Fit Data

Report Date: 2025-08-22

Depedro resonates most with 25-34 & 18-24 audiences and shows durable presence in SPAIN, MEXICO, COLOMBIA. With a male-leaning (50%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (30,260 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Estrella Galícia, Fnac, El Corte Ingles makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Depedro score 0.92%Low bucket.
Brand: Estrella GalíciaBrand: FnacBrand: El Corte Ingles
Followers:111,079
Engagements:1,020
Rate:0.9%
Posts:1,476
Views:30,260
Avg Likes:994
Avg Comments:32
Avg Views:30,260

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 111,079 · Engagements 1,020 · Rate 0.9%
Posts 1,476 · Views 30,260 · Avg Likes 994 · Avg Comments 32 · Avg Views 30,260
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 26%
35-44: 22%
45-64: 15%
Largest: 25-34 (36%); next: 18-24 (26%)
Gender Split Female: 50%
Male: 50%
Non-binary/Other: 0%
Skews male (50%)
Top Countries SPAIN (57%)
MEXICO (12%)
COLOMBIA (5%)
ARGENTINA (4%)
ECUADOR (2%)
Top regions: SPAIN (57%), MEXICO (12%), COLOMBIA (5%)
Platform Engagement Instagram: 433 avg likes/post · Youtube: 30,260 avg views/post Best reach: Youtube 30,260 avg views; best engagement: Youtube 561 avg likes

Top Brand Affinities

Estrella Galícia
Score: 142.08
Fnac
Score: 61.41
El Corte Ingles
Score: 43.67
Mapfre
Score: 24.22
PLAYMOBIL
Score: 18.67
Iberia
Score: 17.09
Movistar
Score: 15.37
Amazon Music
Score: 9.78
Patek Philippe
Score: 8.25
VidaSana
Score: 6.66
Daewoo
Score: 6.59
Jagermeister
Score: 6.12
Brand Category Score
Estrella Galícia 142.08
Fnac 61.41
El Corte Ingles 43.67
Mapfre 24.22
PLAYMOBIL 18.67
Iberia 17.09
Movistar 15.37
Amazon Music 9.78
Patek Philippe 8.25
VidaSana 6.66
Daewoo 6.59
Jagermeister 6.12
Spotify Music 5.58
Suavecito 5.13
Omega 4.45
Pantone Inc 4.34
Summit Entertainment 4.03
Cafecito 3.92
Montblanc 3.34
Primark 2.89
Pull&Bear 2.87
Tinder 2.61
Stradivarius 2.50
musical.ly 2.48
HBO 2.47
Dr. Martens 2.36
Kodak 2.14
Fujifilm 2.01
Snoopy And The Peanuts Gang 1.96
Polaroid 1.90
Cadillac 1.89
Star Wars 1.82
Warner Bros 1.79
Coachella 1.76
Ray-Ban 1.73
Aperol 1.72
Guinness 1.58
Renault 1.56
Pixar 1.43
Lego 1.37
Fiat 1.34
Canon 1.33
Nikon 1.31
Travelgram 1.31
Netflix 1.29
Universal 1.23
Vans 1.21
Ferrero 1.19
IKEA 1.17
Guess 1.16

Official Profiles

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Artist: Depedro

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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