
Depeche Mode
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
4,707,694
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Following a successful resurgence in the late 2000s, Depeche Mode continued to dominate the music scene with albums like "Spirit" in 2017. Inducted into the Rock & Roll Hall of Fame in 2020, the band faced a setback with the passing of founding member Andy "Fletch" Fletcher in 2022. The duo of Martin Gore and David Gahan persevered, releasing the reflective album "Memento Mori" in 2023, further solidifying their status as influential figures in the music industry.
Depeche Mode is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, RUSSIA. The audience is heavily male (66%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (423,550 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to MOOG, Sennheiser, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 4,707,694 · Engagements 41,601 · Rate 0.9% Posts 713 · Views 485,079 · Avg Likes 40,041 · Avg Comments 775 · Avg Views 485,079 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 36% 18-24: 25% 35-44: 25% 45-64: 12% |
Largest: 25-34 (36%); next: 18-24 (25%) |
Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
Top Countries |
UNITED STATES (17%) BRAZIL (13%) RUSSIA (7%) ITALY (5%) MEXICO (4%) |
Top regions: UNITED STATES (17%), BRAZIL (13%), RUSSIA (7%) |
Platform Engagement | Instagram: 27,916 avg likes/post · Tiktok: 423,550 avg views/post · Youtube: 61,529 avg views/post | Best reach: Tiktok 423,550 avg views; best engagement: Instagram 27,916 avg likes |
Top Brand Affinities
MOOG
Sennheiser
Ableton
Movistar
Pioneer
DeLorean Motor Company
Hot Topic
KARL LAGERFELD
Lollapalooza
Columbia Pictures
Leica
Paramount Pictures
Brand | Category | Score |
---|---|---|
MOOG | 18.44 | |
Sennheiser | 8.56 | |
Ableton | 7.99 | |
Movistar | 7.58 | |
Pioneer | 7.26 | |
DeLorean Motor Company | 6.14 | |
Hot Topic | 5.46 | |
KARL LAGERFELD | 5.16 | |
Lollapalooza | 4.59 | |
Columbia Pictures | 4.21 | |
Leica | 4.16 | |
Paramount Pictures | 3.61 | |
Oculus | 3.46 | |
Dr. Martens | 3.44 | |
MTV | 3.36 | |
Martini | 3.27 | |
NBC | 3.15 | |
Matrix | 3.08 | |
Warner Bros | 3.06 | |
Cafecito | 3.00 | |
Star Wars | 2.90 | |
Spotify Music | 2.78 | |
Snoopy And The Peanuts Gang | 2.76 | |
Lego | 2.60 | |
Heineken | 2.51 | |
SoundCloud | 2.46 | |
Faber-Castell | 2.43 | |
Dolce & Gabbana | 2.40 | |
AMC | 2.40 | |
TOM FORD | 2.33 | |
Jack Daniels | 2.29 | |
Kodak | 2.28 | |
Aperol | 2.26 | |
Guinness | 2.17 | |
Pizza Lover | 2.17 | |
Fujifilm | 2.10 | |
Beats Electronics | 2.04 | |
Tomorrowland | 2.00 | |
Coachella | 1.98 | |
Rolls-Royce | 1.94 | |
Cadillac | 1.94 | |
Bellagio | 1.92 | |
HBO | 1.91 | |
A Game of Tones | 1.91 | |
Ray-Ban | 1.82 | |
BBC | 1.81 | |
Transformers | 1.81 | |
Armani | 1.78 | |
Versace | 1.77 | |
Converse | 1.72 |
Official Profiles
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LoginArtist: Depeche Mode
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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