Depeche Mode
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
4,711,894
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-11-07 00:39:24 UTC
Genres
Biography
Following a successful resurgence in the late 2000s, Depeche Mode continued to dominate the music scene with albums like "Spirit" in 2017. Inducted into the Rock & Roll Hall of Fame in 2020, the band faced a setback with the passing of founding member Andy "Fletch" Fletcher in 2022. The duo of Martin Gore and David Gahan persevered, releasing the reflective album "Memento Mori" in 2023, further solidifying their status as influential figures in the music industry.
Depeche Mode is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, RUSSIA. The audience is heavily male (66%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (381,200 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to MOOG, Sennheiser, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,711,894 · Engagements 42,125 · Rate 0.9% Posts 714 · Views 442,729 · Avg Likes 40,391 · Avg Comments 733 · Avg Views 442,729 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 25% 35-44: 25% 45-64: 12% |
Largest: 25-34 (36%); next: 18-24 (25%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (13%) RUSSIA (7%) ITALY (5%) MEXICO (4%) |
Top regions: UNITED STATES (17%), BRAZIL (13%), RUSSIA (7%) |
| Platform Engagement | Instagram: 27,916 avg likes/post · Tiktok: 381,200 avg views/post · Youtube: 61,529 avg views/post | Best reach: Tiktok 381,200 avg views; best engagement: Instagram 27,916 avg likes |
Top Brand Affinities
MOOG
Sennheiser
Ableton
Movistar
Pioneer
DeLorean Motor Company
Hot Topic
KARL LAGERFELD
Lollapalooza
Columbia Pictures
Leica
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| MOOG | 18.44 | |
| Sennheiser | 8.56 | |
| Ableton | 7.99 | |
| Movistar | 7.58 | |
| Pioneer | 7.26 | |
| DeLorean Motor Company | 6.14 | |
| Hot Topic | 5.46 | |
| KARL LAGERFELD | 5.16 | |
| Lollapalooza | 4.59 | |
| Columbia Pictures | 4.21 | |
| Leica | 4.16 | |
| Paramount Pictures | 3.61 | |
| Oculus | 3.46 | |
| Dr. Martens | 3.44 | |
| MTV | 3.36 | |
| Martini | 3.27 | |
| NBC | 3.15 | |
| Matrix | 3.08 | |
| Warner Bros | 3.06 | |
| Cafecito | 3.00 | |
| Star Wars | 2.90 | |
| Spotify Music | 2.78 | |
| Snoopy And The Peanuts Gang | 2.76 | |
| Lego | 2.60 | |
| Heineken | 2.51 | |
| SoundCloud | 2.46 | |
| Faber-Castell | 2.43 | |
| Dolce & Gabbana | 2.40 | |
| AMC | 2.40 | |
| TOM FORD | 2.33 | |
| Jack Daniels | 2.29 | |
| Kodak | 2.28 | |
| Aperol | 2.26 | |
| Guinness | 2.17 | |
| Pizza Lover | 2.17 | |
| Fujifilm | 2.10 | |
| Beats Electronics | 2.04 | |
| Tomorrowland | 2.00 | |
| Coachella | 1.98 | |
| Rolls-Royce | 1.94 | |
| Cadillac | 1.94 | |
| Bellagio | 1.92 | |
| HBO | 1.91 | |
| A Game of Tones | 1.91 | |
| Ray-Ban | 1.82 | |
| BBC | 1.81 | |
| Transformers | 1.81 | |
| Armani | 1.78 | |
| Versace | 1.77 | |
| Converse | 1.72 |
Official Profiles
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LoginArtist: Depeche Mode
The map shows every radio station that aired Depeche Mode today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 21,290,968
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
15,347,300 | 72.08% |
| [+] |
|
4,257,525 | 20.00% |
| [+] |
|
1,101,051 | 5.17% |
| [+] |
|
585,092 | 2.75% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















