Deorro Brand Affinity ranks highest TAO Group at 374.26% . Very Strong. Score DMDB 68.70% | Fanbase 62.08%

Deorro — pop artist from US.

Erick Orrosquieta, also known as Deorro and TON!C, is a house/EDM producer and DJ from Los Angeles. He gained popularity through his SoundCloud page and…

Deorro

Recognizable

Country: US | Gender: male | Artist ID: 11e81bba-a144-77c4-a427-a0369fe50396

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Genres

popdance popelectronicedmelectro housepop dancedanceprogressive electro houseelectronicaustralianmelbourne bounce internationalmelbourne bounce

Influential: 68.70% Fanbase: 62.08% Trending: 72.01%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

TAO Group • 374.26% • Very Strong

As of 2025-09-09

1,784,490

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.70% | Fanbase 62.08% | Trending 72.01% | CAREER STAGE: MAINSTREAM

Biography

Erick Orrosquieta, also known as Deorro and TON!C, is a house/EDM producer and DJ from Los Angeles. He gained popularity through his SoundCloud page and expanded his audience from 2012 to 2014 with extensive touring and releases on labels such as Dim Mak and Mad Decent. Some of his notable tracks include "Dechorro," "Freak," and "Five Hours," the latter reaching the Top Ten in France and Belgium. Deorro continued his success with hits like "Five More Hours" featuring Chris Brown in 2015 and "Bailar" featuring Elvis Crespo in 2016, both achieving Top Ten status in multiple regions.

In subsequent years, Deorro maintained a prolific output, releasing numerous singles and collaborations with artists like Steve Aoki, Dirty Audio, and MAKJ. Notable releases include "Shakalaka," "Dracarys," and "Bring It Back." In 2019, he teamed up with Quintino and MAKJ for the single "Knockout." Deorro's career has seen him collaborate with top EDM and Latin artists, with recent releases like "Savage" with Tiësto in 2022 and his debut Latin album "ORRO," featuring 18 collaborators across 19 tracks.

Report Date: 2025-09-09

Deorro speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, UNITED STATES, PERU. Composition is heavily male (81%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (53,800 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near TAO Group, iHeartRaves, Pioneer, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Deorro score 0.69% — Low bucket.

Brand: TAO GroupBrand: iHeartRavesBrand: Pioneer

Followers:1,784,490

Engagements:12,299

Rate:0.7%

Posts:1,272

Avg Likes:11,546

Avg Comments:136

Avg Views:56,205

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,784,490 · Engagements 12,299 · Rate 0.7% Posts 1,272 · Views 56,205 · Avg Likes 11,546 · Avg Comments 136 · Avg Views 56,205	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 31% 13-17: 5% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (31%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	MEXICO (21%) UNITED STATES (16%) PERU (5%) ITALY (4%) SPAIN (3%)	Top regions: MEXICO (21%), UNITED STATES (16%), PERU (5%)
Platform Engagement	Instagram: 4,881 avg likes/post · Tiktok: 53,800 avg views/post · Youtube: 2,405 avg views/post	Best reach: Tiktok 53,800 avg views; best engagement: Tiktok 6,485 avg likes

Top Brand Affinities

TAO Group

Score: 374.26

iHeartRaves

Score: 47.98

Pioneer

Score: 44.20

Trancefamily

Score: 38.84

Tomorrowland

Score: 29.80

Ableton

Score: 23.36

Mixcloud

Score: 22.29

Wingstop

Score: 11.19

SoundCloud

Score: 9.37

Houston Livestock Show and Rodeo

Score: 8.02

Steve Madden

Score: 6.36

Coachella

Score: 6.20

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Top Brand Affinities

Brand	Category	Score
TAO Group		374.26
iHeartRaves		47.98
Pioneer		44.20
Trancefamily		38.84
Tomorrowland		29.80
Ableton		23.36
Mixcloud		22.29
Wingstop		11.19
SoundCloud		9.37
Houston Livestock Show and Rodeo		8.02
Steve Madden		6.36
Coachella		6.20
Beats Electronics		6.16
Bud Light		5.23
Mortal Kombat		5.23
Champion		5.05
American Eagle		4.78
Target		4.57
Taco Bell		4.32
Verizon		4.05
BH Cosmetics		3.84
Anastasia Beverly Hills		3.82
Lollapalooza		3.68
Smirnoff		3.61
Coors		3.51
Gymshark		3.49
OLD NAVY		3.46
Fenty beauty		3.36
Dr. Martens		3.33
Acura		3.27
Benefit Cosmetics		3.27
NYX Cosmetics		3.27
Spotify Music		3.23
ABC		3.16
MTV		3.10
Tarte Cosmetics		3.06
ESPN		2.97
Kylie Cosmetics		2.92
Urban Decay Cosmetics		2.75
Hennessy		2.74
Cafecito		2.71
Monster Beverage		2.64
LEGOLAND		2.59
Victoria's Secret		2.55
Heineken		2.50
Urban Outfitters		2.47
Grand Theft Auto		2.47
Too Faced Cosmetics		2.44
Carhartt		2.40
AMC		2.36