Denis Sulta

Denis Sulta — electronic artist from GB.

Denis Sulta, also known as Hector Barbour, has risen swiftly to prominence as a leading figure in the vibrant Glasgow dance music scene, gaining international…

Influence: 51.62% Fanbase: 28.31% Trending: 63.27% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 51.50% • Very Strong

As of 2025-08-22

148,756

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 11:37:45 UTC

Genres

electronichousedancescottish electronicelectronictechno

Biography

Denis Sulta, also known as Hector Barbour, has risen swiftly to prominence as a leading figure in the vibrant Glasgow dance music scene, gaining international acclaim for his energetic performances and innovative productions. With a string of successful releases and high-profile bookings, Sulta has become a sought-after artist on the global stage, captivating audiences from Ibiza to Timewarp with his dynamic DJ sets.

Having garnered millions of streams and a strong online following, Denis Sulta's return to the music scene with the anthemic "World of Flies" and upcoming release "Ostia" marks a highly anticipated comeback for the multi-talented producer, showcasing his skills as a lyricist, vocalist, and songwriter. His Sulta Selects parties continue to draw massive crowds worldwide, solidifying his status as a top-tier artist in the electronic music landscape.

Top Brand Affinities

Report Date: 2025-08-22

Denis Sulta builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED KINGDOM, UNITED STATES, BRAZIL. With a heavily male (78%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (10,167 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Motel Rocks, Pioneer point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Denis Sulta score 0.76% — Low bucket.

Brand: MixcloudBrand: Motel RocksBrand: Pioneer

Followers:148,756

Engagements:1,128

Rate:0.8%

Posts:829

Avg Likes:1,110

Avg Comments:40

Avg Views:10,167

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 148,756 · Engagements 1,128 · Rate 0.8% Posts 829 · Views 10,167 · Avg Likes 1,110 · Avg Comments 40 · Avg Views 10,167	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 38% 35-44: 12% 13-17: 4%	Largest: 25-34 (44%); next: 18-24 (38%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED KINGDOM (19%) UNITED STATES (13%) BRAZIL (11%) GERMANY (7%) FRANCE (6%)	Top regions: UNITED KINGDOM (19%), UNITED STATES (13%), BRAZIL (11%)
Platform Engagement	Instagram: 936 avg likes/post · Youtube: 10,167 avg views/post	Best reach: Youtube 10,167 avg views; best engagement: Instagram 936 avg likes

Top Brand Affinities

Mixcloud

Score: 51.50

Motel Rocks

Score: 46.57

Pioneer

Score: 35.92

Ableton

Score: 22.55

MOOG

Score: 20.65

Trancefamily

Score: 17.70

Nasty Gal

Score: 12.33

SoundCloud

Score: 11.95

Tomorrowland

Score: 11.21

Vauxhall

Score: 11.20

Carlsberg

Score: 9.98

Fred Perry

Score: 9.78

Brand	Category	Score
Mixcloud		51.50
Motel Rocks		46.57
Pioneer		35.92
Ableton		22.55
MOOG		20.65
Trancefamily		17.70
Nasty Gal		12.33
SoundCloud		11.95
Tomorrowland		11.21
Vauxhall		11.20
Carlsberg		9.98
Fred Perry		9.78
Sennheiser		8.80
Ryanair		8.53
Selfridges		8.16
River Island		7.85
Guinness		7.45
Stone Island		6.79
MISSGUIDED		6.01
boohoo		5.35
Jameson		5.19
ASOS		4.96
Stüssy		4.90
Bacardi		4.88
Tesco		4.62
Aperol		4.42
Urban Outfitters		4.38
Topshop		4.14
Sunnies Studios		4.10
Heineken		4.00
Coachella		3.73
Lollapalooza		3.32
Spotify Music		3.27
Beats Electronics		3.19
Showtime		3.15
Pull&Bear		2.90
Carhartt		2.87
Primark		2.78
Bershka		2.62
Emporium		2.49
Stradivarius		2.49
Red Bull		2.43
ASICS		2.34
Garnier		2.33
Baileys		2.32
BBC		2.27
MTV		2.25
Warner Bros		2.22
Chrysler		2.21
Tinder		2.21