Dena Mwana

Dena Mwana — spirituals artist from US.

Dena Mwana, born Denise Mwanakitata Muwayi in Kinshasa, Democratic Republic of Congo, is a professional gospel artist known for her powerful music. She began…

Influence: 55.57% Fanbase: 42.93% Trending: 61.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kiabi • 23.48% • Very Strong

As of 2025-08-22

3,027,716

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 16:56:52 UTC

Genres

spiritualschristiancongolese gospelafrican gospelfrench worshipchristian music

Biography

Dena Mwana, born Denise Mwanakitata Muwayi in Kinshasa, Democratic Republic of Congo, is a professional gospel artist known for her powerful music. She began singing in a church choir at the age of 13 and later emigrated to the United States in 2006 to pursue her music career. In 2011, she launched her first album "Hosanna," followed by "MONENE" in 2016 and "SOUFFLE" in 2020, featuring international collaborations. Dena Mwana continued to release new singles and projects, with her latest E.P "2 DADDY" released on May 3rd, 2024, accompanied by a concert tour in Europe.

In November 2022, she released the single "UNE ARMÉE" and followed it with "LINDANDA (na na na)" in December 2022. On March 22nd, 2024, Dena Mwana released the single "Affranchis (Bana Nzamba)" featuring Glorya Reliques, which led to the launch of her new E.P "2 DADDY" in May 2024. This marked her first concert tour in Europe, where she performed in nine different cities, including Lille, Cologne, Berlin, Amsterdam, Bordeaux, Lyon, Paris, and Brussels.

Top Brand Affinities

Report Date: 2025-08-22

Dena Mwana resonates most with 25-34 & 18-24 audiences and shows durable presence in FRANCE, UNITED STATES, CANADA. With a female-leaning (54%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (69,050 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Kiabi, ESPRIT, Airtel makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dena Mwana score 0.48% — Low bucket.

Brand: KiabiBrand: ESPRITBrand: Airtel

Followers:3,027,716

Engagements:14,586

Rate:0.5%

Posts:2,164

Avg Likes:13,497

Avg Comments:294

Avg Views:96,745

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,027,716 · Engagements 14,586 · Rate 0.5% Posts 2,164 · Views 96,745 · Avg Likes 13,497 · Avg Comments 294 · Avg Views 96,745	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 38% 35-44: 9% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (38%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	FRANCE (32%) UNITED STATES (16%) CANADA (6%) CONGO - BRAZZAVILLE (6%) SOUTH AFRICA (4%)	Top regions: FRANCE (32%), UNITED STATES (16%), CANADA (6%)
Platform Engagement	Instagram: 2,846 avg likes/post · Tiktok: 69,050 avg views/post · Youtube: 27,695 avg views/post	Best reach: Tiktok 69,050 avg views; best engagement: Tiktok 9,022 avg likes

Top Brand Affinities

Kiabi

Score: 23.48

ESPRIT

Score: 22.33

Airtel

Score: 14.42

Galeries Lafayette

Score: 13.31

Carrefour

Score: 11.22

Accor Hotels

Score: 10.11

Rapha

Score: 8.08

JACQUEMUS

Score: 7.35

MISSGUIDED

Score: 6.17

Pull&Bear

Score: 5.48

Garnier

Score: 5.04

Kiko

Score: 4.94

Brand	Category	Score
Kiabi		23.48
ESPRIT		22.33
Airtel		14.42
Galeries Lafayette		13.31
Carrefour		11.22
Accor Hotels		10.11
Rapha		8.08
JACQUEMUS		7.35
MISSGUIDED		6.17
Pull&Bear		5.48
Garnier		5.04
Kiko		4.94
boohoo		4.90
ASOS		4.83
Elle Magazine		4.37
Stradivarius		4.19
BALMAIN		4.14
Bershka		4.13
AliExpress		3.95
Bethesda Softworks		3.75
FashionNova		3.48
Guess		3.40
Fendi		3.38
shein		3.26
Zara		3.10
Fenty beauty		3.05
Christian Louboutin		2.96
H&M		2.84
SheInside		2.82
Primark		2.55
Rover		2.46
Versace		2.28
Michael Kors		2.20
Dolce & Gabbana		2.20
Tommy Hilfiger		2.07
Sephora		2.05
GIVENCHY		1.98
Polo Ralph Lauren		1.85
Christian Dior		1.84
Gucci		1.77
Los Angeles Lakers		1.66
Cartier		1.65
Hermès		1.65
Huda Beauty		1.60
SWAROVSKI		1.58
Rolex		1.53
Paypal		1.51
Levi's		1.48
Louis Vuitton		1.41
Ferrero		1.40