Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-09
7,215,975
Social Media Followers
As of 2025-10-09
00:00:00
Hours Airplay
2025-12-07 10:06:33 UTC
Genres
Biography
Emerging into the music scene with a raw and authentic approach, [Artist Name] has garnered a following for his heartfelt verses and relatable themes. His music captures the complexities of existence, offering a glimpse into his personal journey and connecting with audiences on a profound level.
Đen performs best with fans in the 25-34 range, concentrated in VIETNAM, UNITED STATES, JAPAN. Audience composition is heavily male (63%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 67,062 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Circle K, THEFACESHOP, GENTLE MONSTER, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Đen is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,215,975 · Engagements 28,877 · Rate 0.4% Posts 1,110 · Views 67,062 · Avg Likes 28,770 · Avg Comments 183 · Avg Views 67,062 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 65% 18-24: 25% 35-44: 7% 13-17: 2% |
Largest: 25-34 (65%); next: 18-24 (25%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
VIETNAM (89%) UNITED STATES (5%) JAPAN (1%) CANADA (1%) AUSTRALIA (0%) |
Top regions: VIETNAM (89%), UNITED STATES (5%), JAPAN (1%) |
| Platform Engagement | Instagram: 25,596 avg likes/post · Tiktok: 0 avg views/post · Youtube: 67,062 avg views/post | Best reach: Youtube 67,062 avg views; best engagement: Instagram 25,596 avg likes |
Top Brand Affinities
Circle K
THEFACESHOP
GENTLE MONSTER
Champion
Lipton
Innisfree
Laneíge
Pizza Hut
Snapseed
Daniel Wellington
iHeartRadio Music Awards
Summit Entertainment
| Brand | Category | Score |
|---|---|---|
| Circle K | 76.46 | |
| THEFACESHOP | 28.12 | |
| GENTLE MONSTER | 17.59 | |
| Champion | 7.32 | |
| Lipton | 6.79 | |
| Innisfree | 6.62 | |
| Laneíge | 5.79 | |
| Pizza Hut | 5.69 | |
| Snapseed | 5.54 | |
| Daniel Wellington | 4.46 | |
| iHeartRadio Music Awards | 4.27 | |
| Summit Entertainment | 4.27 | |
| KitKat | 4.24 | |
| Jollibee | 4.06 | |
| Fujifilm | 4.03 | |
| Fila | 3.97 | |
| Coffeegram | 3.91 | |
| Converse | 3.82 | |
| Kodak | 3.79 | |
| Vans | 3.40 | |
| Fendi | 3.20 | |
| New Balance | 3.13 | |
| Stüssy | 2.96 | |
| Lancôme | 2.81 | |
| Timberland | 2.81 | |
| UNIQLO | 2.73 | |
| Supreme | 2.63 | |
| Haima | 2.61 | |
| Great Wall | 2.49 | |
| Sneakerhead | 2.46 | |
| Balenciaga | 2.36 | |
| Pepsi | 2.25 | |
| Tiffany | 2.02 | |
| Petronas | 1.93 | |
| Adidas | 1.75 | |
| KFC | 1.66 | |
| Starbucks | 1.51 | |
| Hermès | 1.49 | |
| Forever 21 | 1.48 | |
| H&M | 1.46 | |
| Heineken | 1.43 | |
| Coca-Cola | 1.40 | |
| Crocs | 1.27 | |
| Calvin Klein | 1.25 | |
| Canon | 1.24 | |
| Versace | 1.21 | |
| Burberry | 1.21 | |
| Levi's | 1.08 | |
| Bentley | 1.07 | |
| Pokemon Go | 1.07 |
Official Profiles
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LoginArtist: Đen
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
