Demi Lovato

Demi Lovato — pop artist from US.

Demi Lovato is a musician, actor, advocate, and author known for her powerhouse vocals and songwriting. With over 240 million followers on social media and…

Influence: 79.45% Fanbase: 85.86% Trending: 76.25% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 11.15% • Very Strong

As of 2025-10-01

179,548,220

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-07 01:17:32 UTC

Genres

popdance poppoppost-teen popmainstream pop

Biography

Demi Lovato is a musician, actor, advocate, and author known for her powerhouse vocals and songwriting. With over 240 million followers on social media and nearly 30 billion streams worldwide, she has released eight studio albums, all debuting in the Top 10 of the Billboard 200. Her most recent album, HOLY FVCK (2022), received critical acclaim and debuted at #1 on multiple Billboard charts.

HOLY FVCK, rooted in rock and pop-punk influences, showcases Demi's life experiences with a mix of earnestness and humor. The album marked her eighth consecutive Top 10 album on the Billboard 200 and garnered praise for its passionate and reflective content.

Top Brand Affinities

Report Date: 2025-10-01

Demi Lovato commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDIA. With a heavily female (73%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (1,600,000 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Barbie, Fenty beauty, iHeartRadio Music Awards points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Demi Lovato score 0.30% — Low bucket.

Brand: BarbieBrand: Fenty beautyBrand: iHeartRadio Music Awards

Followers:179,548,220

Engagements:541,880

Rate:0.3%

Posts:949

Avg Likes:536,723

Avg Comments:5,489

Avg Views:1,705,797

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 179,548,220 · Engagements 541,880 · Rate 0.3% Posts 949 · Views 1,705,797 · Avg Likes 536,723 · Avg Comments 5,489 · Avg Views 1,705,797	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 21% 13-17: 10% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (21%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (23%) BRAZIL (17%) INDIA (5%) INDONESIA (5%) PHILIPPINES (3%)	Top regions: UNITED STATES (23%), BRAZIL (17%), INDIA (5%)
Platform Engagement	Instagram: 377,579 avg likes/post · Tiktok: 1,600,000 avg views/post · Youtube: 105,797 avg views/post	Best reach: Tiktok 1,600,000 avg views; best engagement: Instagram 377,579 avg likes

Top Brand Affinities

Barbie

Score: 11.15

Fenty beauty

Score: 4.68

iHeartRadio Music Awards

Score: 4.34

Kylie Cosmetics

Score: 4.13

NARS Cosmetics

Score: 3.94

Urban Outfitters

Score: 3.89

Forever 21

Score: 3.35

Pull&Bear

Score: 3.30

Dr. Martens

Score: 3.19

Benefit Cosmetics

Score: 3.15

Stradivarius

Score: 2.89

Make Up For Ever

Score: 2.71

Brand	Category	Score
Barbie		11.15
Fenty beauty		4.68
iHeartRadio Music Awards		4.34
Kylie Cosmetics		4.13
NARS Cosmetics		3.94
Urban Outfitters		3.89
Forever 21		3.35
Pull&Bear		3.30
Dr. Martens		3.19
Benefit Cosmetics		3.15
Stradivarius		2.89
Make Up For Ever		2.71
MTV		2.63
NBC		2.53
ASOS		2.52
Maybelline		2.38
Coachella		2.33
Lollapalooza		2.29
Michael Kors		2.28
Too Faced Cosmetics		2.20
shein		2.19
Cafecito		2.14
Primark		2.08
SheInside		1.99
Bellagio		1.83
Versace		1.81
Sephora		1.75
Victoria's Secret		1.66
Aperol		1.64
Transformers		1.64
Lush		1.58
Pizza Lover		1.57
Polo Ralph Lauren		1.56
Target		1.52
Prada		1.49
Heineken		1.49
Showtime		1.44
Anastasia Beverly Hills		1.43
Chipotle Mexican Grill		1.43
Pixar		1.41
Bershka		1.41
Tarte Cosmetics		1.39
Walmart		1.37
Huda Beauty		1.35
NYX Cosmetics		1.34
MAC Cosmetics		1.32
Pokemon Go		1.32
Los Angeles Lakers		1.27
Pandora		1.26
H&M		1.24