DĖMI

DĖMI from PH.

Based in Manila, DEMI is a rising Filipina R&B artist whose diverse music style is influenced by both international and local R&B artists and rappers. Immersed…

Influence: 47.49% Fanbase: 26.10% Trending: 58.19% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

IMA • 1,721.37% • Very Strong

As of 2025-08-22

46,308

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 10:08:09 UTC

Biography

Based in Manila, DEMI is a rising Filipina R&B artist whose diverse music style is influenced by both international and local R&B artists and rappers. Immersed in the Filipino R&B and rap music scene during her teenage years, DEMI seamlessly blends international and local music elements in her Tagalog-English tracks, showcasing her unique style and versatility. Since her debut on Spotify in 2021 with "no show," DEMI has gained recognition with singles like "Lucas" and "Homebdy," collaborating with local artists and accumulating millions of streams and views on various platforms.

For inquiries, contact DEMI at [email protected].

Top Brand Affinities

Report Date: 2025-08-22

DĖMI is a clear fit for 18-24 & 25-34 audiences with strength across PHILIPPINES, UNITED STATES, JAPAN. The audience is female-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Instagram remains the best top-of-funnel driver (1,152 avg likes per post); Instagram builds the community layer. Affinity data highlights IMA, Penshoppe, Sunnies Studios, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DĖMI score 2.49% — Strong bucket.

Brand: IMABrand: PenshoppeBrand: Sunnies Studios

Followers:46,308

Engagements:1,152

Rate:2.5%

Posts:63

Avg Likes:1,152

Avg Comments:6

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 46,308 · Engagements 1,152 · Rate 2.5% Posts 63 · Views 0 · Avg Likes 1,152 · Avg Comments 6 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 39% 13-17: 7% 35-44: 4%	Largest: 18-24 (50%); next: 25-34 (39%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	PHILIPPINES (83%) UNITED STATES (5%) JAPAN (3%) AUSTRALIA (1%) SOUTH KOREA (1%)	Top regions: PHILIPPINES (83%), UNITED STATES (5%), JAPAN (3%)
Platform Engagement	Instagram: 1,152 avg likes/post	best engagement: Instagram 1,152 avg likes

Top Brand Affinities

IMA

Score: 1,721.37

Penshoppe

Score: 60.71

Sunnies Studios

Score: 21.85

Ellesse

Score: 16.42

UNIQLO

Score: 15.33

Jollibee

Score: 15.04

Laneíge

Score: 12.79

Glossier

Score: 12.41

Innisfree

Score: 12.29

SkinFood

Score: 11.17

Bershka

Score: 8.28

Stüssy

Score: 7.95

Brand	Category	Score
IMA		1,721.37
Penshoppe		60.71
Sunnies Studios		21.85
Ellesse		16.42
UNIQLO		15.33
Jollibee		15.04
Laneíge		12.79
Glossier		12.41
Innisfree		12.29
SkinFood		11.17
Bershka		8.28
Stüssy		7.95
RAZER		7.69
Cinnabon		7.53
JACQUEMUS		7.27
Clinique		7.01
Maison Margiela		6.85
Kappa		6.26
H&M		5.82
ASUS		5.58
Kylie Cosmetics		5.33
Carhartt		5.33
Petronas		5.32
Patek Philippe		5.16
Tommy Hilfiger		5.11
Rimmel		4.76
Skechers		4.72
Columbia Pictures		4.71
Smashbox		4.60
Hurley		4.45
Stradivarius		4.45
Preloved		4.02
Kate Spade		4.00
Topshop		3.94
Lancôme		3.72
Bacardi		3.60
Pantone Inc		3.50
Nivea		3.42
Cadbury		3.39
Gundam		3.22
Panasonic		3.21
LEGOLAND		3.18
Sneakerhead		3.17
Marc Jacobs		3.04
Forever 21		2.83
Reebok		2.77
NYX Cosmetics		2.76
Faber-Castell		2.75
Balenciaga		2.61
Polo Ralph Lauren		2.56