Delta Sleep
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
55,376
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-12-07 20:54:50 UTC
Genres
Biography
Delta Sleep speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, MEXICO. Composition is heavily male (82%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,169 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Ampeg, MOOG, Akg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 55,376 · Engagements 1,863 · Rate 3.4% Posts 783 · Views 3,911 · Avg Likes 1,851 · Avg Comments 30 · Avg Views 3,911 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 36% 35-44: 7% 13-17: 5% |
Largest: 18-24 (50%); next: 25-34 (36%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (34%) UNITED KINGDOM (8%) MEXICO (5%) BRAZIL (5%) CANADA (4%) |
Top regions: UNITED STATES (34%), UNITED KINGDOM (8%), MEXICO (5%) |
| Platform Engagement | Instagram: 1,718 avg likes/post · Tiktok: 1,742 avg views/post · Youtube: 2,169 avg views/post | Best reach: Youtube 2,169 avg views; best engagement: Instagram 1,718 avg likes |
Top Brand Affinities
Ampeg
MOOG
Akg
Ableton
Pro Tools
Akai
Sennheiser
Amazon Music
Spotify Music
Square Enix
SoundCloud
Kodak
| Brand | Category | Score |
|---|---|---|
| Ampeg | 64.22 | |
| MOOG | 24.30 | |
| Akg | 23.38 | |
| Ableton | 21.52 | |
| Pro Tools | 21.00 | |
| Akai | 19.81 | |
| Sennheiser | 16.49 | |
| Amazon Music | 9.20 | |
| Spotify Music | 9.10 | |
| Square Enix | 8.14 | |
| SoundCloud | 6.35 | |
| Kodak | 5.74 | |
| Fallout | 5.57 | |
| Final Fantasy | 5.16 | |
| Fujifilm | 4.69 | |
| Beats Electronics | 4.51 | |
| Arezzo | 4.27 | |
| Taco Bell | 4.09 | |
| Mortal Kombat | 3.85 | |
| Polaroid | 3.81 | |
| Kickstarter | 3.77 | |
| Nintendo | 3.57 | |
| Lollapalooza | 3.56 | |
| Dr. Martens | 3.55 | |
| Vans | 3.42 | |
| Olympus | 3.23 | |
| Jaguar | 3.14 | |
| Carhartt | 3.13 | |
| Gundam | 2.89 | |
| Showtime | 2.74 | |
| Tinder | 2.40 | |
| Guinness | 2.31 | |
| Adobe | 2.31 | |
| Yamaha | 2.23 | |
| BBC | 2.21 | |
| Star Wars | 2.14 | |
| Nickelodeon | 2.07 | |
| Busch | 2.05 | |
| Sony | 2.03 | |
| A Game of Tones | 2.03 | |
| Chrysler | 2.00 | |
| Pokemon Go | 1.97 | |
| Pokemon | 1.97 | |
| League of Legends | 1.90 | |
| Budweiser | 1.89 | |
| Cadillac | 1.86 | |
| Sprite | 1.83 | |
| Warner Bros | 1.79 | |
| Ubisoft | 1.78 | |
| Paramount Pictures | 1.73 |
Official Profiles
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LoginArtist: Delta Sleep
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 01:00 UTC | Delta Sleep, cephalo, Dabda (KR) | ＢｕｚｚＦｒｏｎｔ ＹＯＫＯＨＡＭＡ | Yokohama, Japan | — |
| 2025-12-08 03:00 UTC | Delta Sleep, Dabda, cephalo | BuzzFront | Yokohama, Japan | |
| 2025-12-09 03:00 UTC | MASS OF THE FERMENTING DREGS, Delta Sleep, Dabda | Shibuya Club Quattro | Ota, Japan | |
| 2026-02-20 08:00 UTC | Hot Mulligan, Delta Sleep | Botanique - Orangerie | Brussels, Belgium | |
| 2026-02-21 08:00 UTC | Hot Mulligan, Delta Sleep | Melkweg + Sugarfactory | Amsterdam, Netherlands | |
| 2026-02-23 03:00 UTC | Hot Mulligan, Delta Sleep | La Maroquinerie | Paris, France | |
| 2026-02-23 08:00 UTC | Delta Sleep | Stummsche Reithalle | Neunkirchen, Germany | |
| 2026-02-25 04:00 UTC | Hot Mulligan, Delta Sleep | Backstage Werk | Munich, Germany | |
| 2026-02-27 03:00 UTC | Hot Mulligan, Delta Sleep | Arena Wien | Vienna, Austria | |
| 2026-02-28 03:00 UTC | Hot Mulligan, Delta Sleep | Futurum Music Bar | Capital City of Prague, Czechia | |
| 2026-03-01 03:00 UTC | Hot Mulligan, Delta Sleep | Columbia Theater | Berlin, Germany | |
| 2026-03-02 04:00 UTC | Hot Mulligan, Delta Sleep | Lille Sal, Pumpehuset | Copenhagen, Denmark | |
| 2026-03-04 03:00 UTC | Hot Mulligan, Delta Sleep | Fabrik | Hamburg, Germany | |
| 2026-03-04 08:00 UTC | Hot Mulligan, Delta Sleep | Die Kantine | Cologne, Germany | |
| 2026-03-07 03:00 UTC | Hot Mulligan, Delta Sleep | Project House | Leeds, United Kingdom | |
| 2026-03-08 03:00 UTC | Hot Mulligan, Delta Sleep | The Academy | Manchester, United Kingdom | |
| 2026-03-08 03:00 UTC | Hot Mulligan, Delta Sleep | Manchester Academy | Manchester, United Kingdom | |
| 2026-03-09 02:00 UTC | Hot Mulligan, Delta Sleep | Barrowland | Glasgow, United Kingdom | |
| 2026-03-09 02:00 UTC | Hot Mulligan, Delta Sleep | Barrowland Ballroom | Glasgow, United Kingdom | |
| 2026-03-11 02:00 UTC | Hot Mulligan, Delta Sleep | The Prospect Building | Bristol, United Kingdom | |
| 2026-03-12 02:00 UTC | Hot Mulligan, Delta Sleep | O2 Institute Birmingham | Birmingham, United Kingdom | |
| 2026-03-13 02:00 UTC | Hot Mulligan, Delta Sleep | Roundhouse | London, United Kingdom | |
| 2026-03-13 02:00 UTC | Hot Mulligan, Delta Sleep | Roundhouse | London, United Kingdom | |
| 2026-03-16 02:00 UTC | Hot Mulligan, Delta Sleep | The Academy | Dublin, Ireland |
