Delta Heavy

Delta Heavy — r&b, funk & soul artist from GB.

Delta Heavy can be found on TikTok and Instagram under the handle @deltaheavyuk. Follow them for updates on their music and other content.

Influence: 59.72% Fanbase: 44.34% Trending: 67.42% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 124.73% • Very Strong

As of 2025-08-22

304,078

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 16:51:40 UTC

Genres

r&b, funk & soulliquid funkelectronicelectronicedmelectro housebrostepdrum and bassjump updrum & bass

Biography

Delta Heavy can be found on TikTok and Instagram under the handle @deltaheavyuk. Follow them for updates on their music and other content.

Top Brand Affinities

Report Date: 2025-08-22

Delta Heavy speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, NEW ZEALAND, BRAZIL. Composition is heavily male (77%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (7,707 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near iHeartRaves, Phase One, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Delta Heavy score 0.19% — Low bucket.

Brand: iHeartRavesBrand: Phase OneBrand: Mixcloud

Followers:304,078

Engagements:583

Rate:0.2%

Posts:503

Avg Likes:496

Avg Comments:115

Avg Views:8,662

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 304,078 · Engagements 583 · Rate 0.2% Posts 503 · Views 8,662 · Avg Likes 496 · Avg Comments 115 · Avg Views 8,662	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 31% 35-44: 6% 13-17: 5%	Largest: 18-24 (56%); next: 25-34 (31%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (21%) NEW ZEALAND (10%) BRAZIL (9%) MEXICO (7%) RUSSIA (6%)	Top regions: UNITED STATES (21%), NEW ZEALAND (10%), BRAZIL (9%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 7,707 avg views/post · Youtube: 955 avg views/post	Best reach: Tiktok 7,707 avg views; best engagement: Tiktok 445 avg likes

Top Brand Affinities

iHeartRaves

Score: 124.73

Phase One

Score: 97.79

Mixcloud

Score: 55.74

Ableton

Score: 46.52

Pioneer

Score: 41.99

Trancefamily

Score: 33.43

Akai

Score: 23.89

SoundCloud

Score: 17.48

Tomorrowland

Score: 14.01

Sennheiser

Score: 12.84

Vauxhall

Score: 8.69

Beats Electronics

Score: 7.94

Brand	Category	Score
iHeartRaves		124.73
Phase One		97.79
Mixcloud		55.74
Ableton		46.52
Pioneer		41.99
Trancefamily		33.43
Akai		23.89
SoundCloud		17.48
Tomorrowland		14.01
Sennheiser		12.84
Vauxhall		8.69
Beats Electronics		7.94
Jagermeister		6.23
Jameson		5.83
Fallout		5.41
RAZER		5.27
Lollapalooza		4.94
Spotify Music		4.93
Coachella		4.43
Monster Beverage		3.72
Jack Daniels		3.66
Warner Bros		3.58
Mortal Kombat		3.37
Stüssy		3.27
ASUS		3.19
ASOS		3.18
Vans		3.14
Red Bull		3.11
Counter-Strike		2.97
Grand Theft Auto		2.86
Matrix		2.80
Chrysler		2.78
Carhartt		2.59
Geocaching		2.50
Sony		2.43
NHL		2.42
Polaroid		2.42
Nintendo		2.39
Bellagio		2.36
Guinness		2.31
Lush		2.29
McLaren		2.27
Xbox		2.27
Transformers		2.25
BBC		2.23
Showtime		2.21
PlayStation		2.18
Adobe		2.18
Lululemon Athletica		2.17
Call of Duty		2.17

Official Profiles

Artist: Delta Heavy

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Delta Heavy today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 09:43:05	The World Is Yours	Rock 101	Mexico City, MX	229
2025-08-22 05:23:48	Work It	George FM	Tauranga, NZ	100
2025-08-22 00:55:33	No Gravity	SubFM	London, GB	38