Delia

Delia — pop artist from RO.

Delia, born Delia Díaz de Villegas, kickstarted her music journey in Havana, gaining early acclaim through her performances on Todo El Mundo Canta. She…

Influence: 54.13% Fanbase: 37.88% Trending: 62.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Cartier • 7.44% • Very Strong

As of 2025-08-22

5,280,519

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 15:07:44 UTC

Genres

poppopromanian popclassic romanian popmainstream popalternativealternativehip-hop & raphip-hop/raptrapelectronicelectronicholidayholiday

Biography

Delia, born Delia Díaz de Villegas, kickstarted her music journey in Havana, gaining early acclaim through her performances on Todo El Mundo Canta. She achieved first place at OTI's festival in 1991 before releasing Alabaster Box in 1999. Delia made a strong comeback in 2001 with Habana D.F. Night Club, showcasing her talent with covers of Latin favorites like "Sabor A Mi" and "Volver, Volver."

Top Brand Affinities

Report Date: 2025-08-22

Delia commands interest from 18-24 & 25-34 audiences in ROMANIA, UNITED KINGDOM, UNITED STATES. With a male-leaning (50%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (99,650 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Cartier, Stradivarius, Bellagio points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Delia score 0.21% — Low bucket.

Brand: CartierBrand: StradivariusBrand: Bellagio

Followers:5,280,519

Engagements:11,082

Rate:0.2%

Posts:23,717

Avg Likes:10,892

Avg Comments:116

Avg Views:115,718

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,280,519 · Engagements 11,082 · Rate 0.2% Posts 23,717 · Views 115,718 · Avg Likes 10,892 · Avg Comments 116 · Avg Views 115,718	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 31% 35-44: 8% 13-17: 8%	Largest: 18-24 (50%); next: 25-34 (31%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	ROMANIA (63%) UNITED KINGDOM (4%) UNITED STATES (3%) INDIA (3%) ITALY (3%)	Top regions: ROMANIA (63%), UNITED KINGDOM (4%), UNITED STATES (3%)
Platform Engagement	Instagram: 7,022 avg likes/post · Tiktok: 99,650 avg views/post · Youtube: 16,068 avg views/post	Best reach: Tiktok 99,650 avg views; best engagement: Instagram 7,022 avg likes

Top Brand Affinities

Cartier

Score: 7.44

Stradivarius

Score: 4.29

Bellagio

Score: 3.77

Coffeegram

Score: 3.59

ASOS

Score: 3.48

Kiko

Score: 3.45

Fenty beauty

Score: 3.42

Pull&Bear

Score: 3.36

Estee Lauder

Score: 3.04

Garnier

Score: 2.81

SWAROVSKI

Score: 2.37

Babybump

Score: 2.29

Brand	Category	Score
Cartier		7.44
Stradivarius		4.29
Bellagio		3.77
Coffeegram		3.59
ASOS		3.48
Kiko		3.45
Fenty beauty		3.42
Pull&Bear		3.36
Estee Lauder		3.04
Garnier		2.81
SWAROVSKI		2.37
Babybump		2.29
Montblanc		2.25
Tomorrowland		2.05
Lancôme		2.05
Carrefour		2.04
Bershka		1.96
Huda Beauty		1.83
Dolce & Gabbana		1.80
Anastasia Beverly Hills		1.79
Make Up For Ever		1.77
Travelgram		1.65
Aperol		1.59
NYX Cosmetics		1.56
Too Faced Cosmetics		1.49
Porsche		1.47
Guess		1.42
Calvin Klein		1.41
Sephora		1.37
Hermès		1.35
Huawei		1.28
Yves Saint Laurent		1.25
Gymshark		1.24
Tarte Cosmetics		1.23
L'Oréal Paris		1.20
Fujifilm		1.17
Zara		1.16
Ferrero		1.15
BMW		1.14
Urban Decay Cosmetics		1.14
Coca-Cola		1.13
Levi's		1.12
Versace		1.11
Mercedes-Benz		1.05
Maybelline		1.04
Puma		1.03
Starbucks		1.02
HBO		1.00
Christian Dior		0.96
Rolex		0.95

Official Profiles

Artist: Delia

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Delia today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 10:42:15	Scris în stele	Radio Zu	Constanța, RO	142
2025-08-22 10:03:59	Scris în stele	Kiss FM	Bucharest, RO	138
2025-08-22 09:45:56	Cum ne noi (Radio Edit)	Radio Zu	Constanța, RO	231
2025-08-22 09:15:23	Scris în stele	Radio Impuls	Cluj, RO	139
2025-08-22 09:01:59	Pe Aripi De Vant	ProFM Black	Bucharest, RO	199
2025-08-22 08:14:26	Scris în stele	Virgin Radio Romania	Bucharest, RO	143
2025-08-22 06:36:00	Scris în stele	Kiss FM	Bucharest, RO	144
2025-08-22 06:29:51	Scris în stele	Radio Zu	Constanța, RO	142
2025-08-22 05:55:46	Scris în stele	Radio Impuls	Cluj, RO	136
2025-08-22 05:15:01	Scris în stele	Virgin Radio Romania	Bucharest, RO	143