Delano
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
31,631
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-10-08 16:53:15 UTC
Genres
Biography
Inspirado por artistas como Cartola, Beth Carvalho e Jorge Aragão, Delano, que também tocava pagode e trabalhava como produtor de funk, lançou "Na Ponta Ela Fica" com o cavaquinho como destaque, mostrando a conexão natural entre o instrumento e o batidão do funk, que compartilham terrenos no gosto popular e na geografia da música brasileira.
Delano speaks to 18-24 & 25-34 audiences with measurable traction in BRAZIL, PERU, ARGENTINA. Composition is heavily female (63%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (15,874,783 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Ifood, Ambev, Itaú, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 31,631 · Engagements 128,217 · Rate 405.4% Posts 4 · Views 15,874,783 · Avg Likes 127,005 · Avg Comments 2,427 · Avg Views 15,874,783 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 24% 13-17: 8% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (24%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
BRAZIL (79%) PERU (6%) ARGENTINA (3%) BOLIVIA (3%) PORTUGAL (2%) |
Top regions: BRAZIL (79%), PERU (6%), ARGENTINA (3%) |
| Platform Engagement | Instagram: 87 avg likes/post · Youtube: 15,874,783 avg views/post | Best reach: Youtube 15,874,783 avg views; best engagement: Youtube 126,918 avg likes |
Top Brand Affinities
Ifood
Ambev
Itaú
Itaipava
BaByliss
Rapha
Xerox
Moda Praia
NBC
Oakley
Jack Daniels
shein
| Brand | Category | Score |
|---|---|---|
| Ifood | 31.03 | |
| Ambev | 24.09 | |
| Itaú | 23.20 | |
| Itaipava | 13.36 | |
| BaByliss | 12.16 | |
| Rapha | 11.78 | |
| Xerox | 11.39 | |
| Moda Praia | 6.13 | |
| NBC | 4.43 | |
| Oakley | 2.95 | |
| Jack Daniels | 2.89 | |
| shein | 2.85 | |
| SheInside | 2.24 | |
| Xiaomi | 1.65 | |
| Burberry | 1.54 | |
| Supreme | 1.27 | |
| Pandora | 1.22 | |
| Chevrolet | 1.18 | |
| Porsche | 1.15 | |
| SoundCloud | 1.05 | |
| Sony | 0.96 | |
| 0.86 | ||
| Nutella | 0.76 | |
| MAC Cosmetics | 0.75 | |
| Walt Disney | 0.67 | |
| Nike | 0.58 | |
| Adidas | 0.57 | |
| Honda | 0.54 | |
| Spotify Music | 0.45 | |
| Toyota | 0.43 | |
| Netflix | 0.40 | |
| Apple | 0.23 |
Official Profiles
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LoginArtist: Delano
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-08)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
